Penny Stocks For Dummies. Peter Leeds

are volatile, but that’s part of their appeal. Although such volatility isn’t appropriate for everyone, low-priced shares can move quickly and significantly, which can generate profit potential that isn’t available elsewhere.

      

You need to be aware of the risks surrounding penny stocks. That awareness, combined with appropriate knowledge, will enable you to sidestep the dangers while remaining open to all the opportunities that low-priced shares can provide.

Defining Penny Stocks

      No universally accepted definition of the term penny stock exists. Instead, folks in the financial sector categorize these low-priced shares in a variety ways, depending on who is doing the defining and why. What one trader may consider a penny stock may not qualify as such under another person’s definition.

      In the following sections I walk you through the three major ways that investors typically distinguish penny stocks from their more expensive counterparts.

      Price per share

      Price per share is the most common (and simplest) criteria for identifying penny stocks. Many people apply the tag to any shares trading at one dollar or less. For others, the price range includes stocks trading as high as three or even five dollars per share.

      

The closest definition to actually being “official” is that of the Securities and Exchange Commission (SEC), which identifies shares trading at five dollars or less as a penny stock. Following the SEC’s lead, almost all stockbrokers and professional investors have adopted the same criteria, and I have as well. So, for the purposes of this book, I consider penny stocks to be any shares that trade at five dollars or less.

      The primary drawback with using this definition is that price fluctuations can move the stock below and above the threshold level. What started out as a penny stock in the morning could trade above the threshold price at noon and then fall back below it an hour later.

      Market capitalization

      Market capitalization (market cap, for short), refers to the total value of a company, which is derived by multiplying the total number of shares available by the price per share. For example, if a company has two million shares valued at two dollars each, the market cap of the company is four million dollars. Some investors like to consider companies with market caps of less than $10 million to be penny stocks, while others use a cutoff point of $25 million, or $100 million, or an even greater number.

      Using market capitalization to define penny stocks is more involved than simply looking at the price per share. Also, because the underlying share prices and the total market cap continually change, it can make for more work when identifying penny stocks. Using market cap may also lead to situations in which a company trading at one cent per share isn’t considered a penny stock (due to the company having an extraordinarily large number of shares outstanding).

      Most investors don’t use market capitalization as a method to define penny stocks. However, some prefer to focus their holdings on companies of a certain size for the implied stability that comes with larger businesses, and in such a case they may find the market capitalization approach helpful.

      Stock market

      Some choose to label all companies trading on lower-quality stock markets (see Chapter 3 for details) with the penny stock moniker. For example, any company listed on the Pink Sheets may be considered a penny stock, even if its shares are trading at $90 each and its market cap is in the billions.

      Mix and match

      In some cases, investors may combine more than one of the previous criteria when defining a penny stock. For example, they may decide that any company trading on the Pink Sheets and with a share price of less than two dollars is a penny stock.

      Why does it matter?

      You may wonder why the definition of penny stock matters at all. For most people, and in most cases, it doesn’t. However, the distinction can have significant implications in certain circumstances:

      ❯❯ Broker restrictions and fees: Stockbrokers often have special rules for low-priced shares. Some don’t allow their customers to purchase any penny stocks, while others charge much higher commissions for penny stock trades. Because most brokers define penny stocks as shares trading at five dollars or less, these parameters have implications on a significant number of investments.

      ❯❯ Option eligibility: Certain shares are considered “option eligible” by the stock exchanges and stockbrokers. The criteria is usually based on a share price of at least five dollars, and it allows trading on margin (buying the stock with borrowed money), short selling (selling the shares and then buying them back later), and options trading in the particular company. Flip to Chapter 6 to find out more about these concepts.

      ❯❯ Portfolio balancing: An individual investor, or a professional such as a hedge fund trader or mutual fund manager, may only want a certain portion of her total portfolio to be in more speculative or volatile shares such as penny stocks. If she realizes that she has too much or too little of a percentage in one investment size or type, she will rebalance her holdings through the appropriate trades. Of course, she needs to have a criterion for what constitutes a low-priced share in order to manage her holdings.

      ❯❯ Listing requirements: The stock exchanges have very specific requirements for any company whose shares are traded on them. Those requirements vary from one exchange to the next and generally get more demanding the more reputable the exchange. Some of the criteria involve share price and market cap, and they typically exclude penny stocks. Penny stocks usually start trading on lower-level exchanges with easier parameters for inclusion. (I discuss the various stock exchanges for penny stocks in Chapter 3.)

A PENNY STOCK IN THEIR PAST

      Many people are surprised to find out just how many successful companies have been considered penny stocks at some point in their past.

      Penny stocks have included the Ford Motor Company, Sirius satellite radio, American Airlines, Nokia, Lucent Alcatel, and many other recognizable names. In other words, these low-priced shares aren’t necessarily the junky companies you may have been led to believe!

EDUCATING THE MARKET

      Imagine standing before a huge group of people who don’t like live music. They’ve had bad experiences at concerts before, whether because the speakers were too loud, the venue had poor acoustics, or they just picked the wrong band.

      But you know that some live music can be great. You know that these people will love concerts if they just attend the right ones. Now imagine that it’s your job to convince them to give concerts another try. Substitute the word concert with penny stocks, and you get a sense of what I face when trying to persuade people that trading in penny stocks can be a positive investment experience.

      Many people have invested in penny stocks at some point. Almost all of them have lost money on those shares, and they’ve let their negative experiences with low-quality penny stocks scare them away. However, to conclude that penny stocks are foolish investments means that people aren’t taking responsibility for the mistakes they’ve made. They have painted the entire investment class with one brush just because of their singular experience, but that’s like assuming all live concerts are bad just because you picked a bad seat at the only show you ever attended.

      My first task when speaking about penny stocks is to explain that there is a difference between low- and high-quality penny stocks. After I address the negative connotations surrounding the topic and explain how easy it is to avoid the pitfalls and junk, people always become more interested.

      Low-quality penny stocks traded in the wrong ways are foolish investments. High-quality companies trading for pennies at the right time, in my opinion, are far