Customer Obsessed. Berridge Eric

limits and constraints.

      • Be constantly alert to new, existing, and vampire competition. These are unnoticed competitors that ghost around in the background and shadows until they suddenly emerge into the light and quickly become a force to be reckoned with. These can often be the most dangerous, especially vampire competitors (those previously dead). They can and do arise; just look at Nokia and BlackBerry.

      1

      John F. Gantz, Darren Bibby, Chris Ingle, Philip Carnelley, Maria Gabriella Cattaneo, and Bo Lykkegaard, “The Salesforce Economy: How Salesforce, Its Ecosystem of Partners, and Its Customers Will Create More Than 1 Million Jobs and Add $272 Billion to Local Economies in the Next Four Years,” IDC White Paper, August 2015,

1

John F. Gantz, Darren Bibby, Chris Ingle, Philip Carnelley, Maria Gabriella Cattaneo, and Bo Lykkegaard, “The Salesforce Economy: How Salesforce, Its Ecosystem of Partners, and Its Customers Will Create More Than 1 Million Jobs and Add $272 Billion to Local Economies in the Next Four Years,” IDC White Paper, August 2015, http://www.sfdcstatic.com/assets/pdf/misc/The-Salesforce-Economy-White-Paper.pdf, November 2, 2015.

2

Gantz, et al., “The Salesforce Economy.”

3

Mat Honan, “Remembering the Apple Newton's Prophetic Failure and Lasting Impact,” Wired, August 5, 2013, http://www.wired.com/2013/08/remembering-the-apple-newtons-prophetic-failure-and-lasting-ideals, October 17, 2015.

4

Jim Clifton, The Coming Jobs War (New York, NY: The Gallup Press, 2011), 10–11.

5

Clifton, The Coming Jobs War, 10–11.

6

“Change.org,” Wikipedia, https://en.wikipedia.org/wiki/Change.org, June 6, 2016.

7

Zac Hall, “iOS 8 adoption bumps up to 81 % with help of Apple Watch,” 9TO5Mac, April 29, 2015, http://9to5mac.com/2015/04/29/ios-8-adoption-rate-2, October 10, 2015.

8

Nir Eyal, Hooked: How to Build Habit-Forming Products (New York, NY: Penguin Publishing Group, 2014).

9

Eyal, Hooked.