Why Winners Win. Pittard Gary

of hours of seminars with some of the best speakers and teachers from around the world. I have learned from their wisdom and insights, and subsequently helped thousands of people put them into practice.

      Why is this book different?

      There is a lot of information available out there – some of it even free – but much of it is not the right information.

      In real estate, for example, some people continue to push print media as a viable marketing tool, even though they should know print is dying – or already dead! Upon investigation, you discover they are on the board of a newspaper.

      Even if they promote online marketing, their advice can be biased. I once heard an agent announce a goal for his company to ‘dominate the digital space'. He planned to do so by buying premium advertising on a major property portal, later admitting he was a board member.

      A lot of information is put out by people who have neither practical experience nor training, so they recycle what they have read in books. But they have not actually applied the advice they offer in the field and have therefore not learned from experience.

      I take pride in the fact that in our company, Pittard, we walk our talk. There is nothing in our manuals that is not consistent with what we do in our company. None of our people say, ‘Do this, just because it is a good idea.' Our speakers and trainers (myself included) have done it themselves, and probably have made the same mistakes as the people in our audiences. We aren't theorists.