Lead the Work. Creelman David

of younger workers that has grown up with no memory of the traditional world of secure regular full-time employment, and no expectation that it will ever return, and the generation of older workers that are working longer, but through arrangements that are different from regular full-time employment.

      1

      Reed Hastings, Slideshare, posted August 1, 2009, www.slideshare.net/reed2001/culture-1798664 (accessed February 10, 2015).

      2

      Peter H. Diamondis, XPrize.org, posted March 4, 2013, www.xprize.org/news/ceo-corner/tongal-produced-ad-scores-super-bowl-touchdown (accessed March 12, 2015).

      3

      I

1

Reed Hastings, Slideshare, posted August 1, 2009, www.slideshare.net/reed2001/culture-1798664 (accessed February 10, 2015).

2

Peter H. Diamondis, XPrize.org, posted March 4, 2013, www.xprize.org/news/ceo-corner/tongal-produced-ad-scores-super-bowl-touchdown (accessed March 12, 2015).

3

Ion Torrent website, Life Technologies, created 2014, www.Topcoder.com/case-studies/ion-torrent (accessed March 17, 2015).

4

Ibid.

5

Ard-Pieter de Man, Alliances: An Executive Guide to Designing Successful Strategic Partnerships (Hoboken, NJ: John Wiley & Sons, 2013).

6

Jeanne Whelan, Jessica Hodgson, “AstraZeneca, Bristol-Myers Deepen Diabetes Alliance,” Wall Street Journal, published January 31, 2013, www.wsj.com/articles/SB10001424127887323701904578275290772944154 (accessed April 6, 2015).

“AstraZeneca and Bristol-Myers Squibb Diabetes Alliance Provides $5 Million Grant for American Diabetes Association's Pathway to Stop Diabetes Research Initiative,” Bristol-Myers Squibb, published January 16, 2014, http://news.bms.com/press-release/astrazeneca-and-bristol-myers-squibb-diabetes-alliance-provides-5-million-grant-americ (accessed April 7, 2015).

Jennifer Fron Mauer, Laura Hortas, Timothy Power, Sarah Lindgreen, James Ward-Lilley, and Karl Hård, FierceBiotech blog, posted January 16, 2014, http://www.fiercebiotech.com/press-releases/bristol-myers-squibb-and-astrazeneca-complete-expansion-diabetes-alliance-t (accessed April 7, 2015).

AstraZeneca press release, posted February 3, 2014, www.astrazeneca.com/Media/Press-releases/Article/20140203-astrazeneca-acquires-bms-share-of-diabetes-alliance (accessed April 9, 2015).

7

Laurence Capron and Will Mitchell, Build, Borrow, or Buy: Solving the Growth Dilemma (Harvard Business Review Press, 2012).

8

Peter Cappelli, The New Deal at Work: Managing the Market-Driven Workforce (Boston, MA: Harvard Business School Press, 1999).

9

Daniel H. Pink, Free Agent Nation: The Future of Working for Yourself (New York: Warner Books, 2001).

10

Brenda A. Lautsch and Ellen Ernst Kossek, CEO of Me: Creating a Life That Works in the Flexible Job Age (Upper Saddle River, NJ: Pearson, 2007).