Сaяси мaркетинг. Людмила Ким

Читать онлайн.
Название Сaяси мaркетинг
Автор произведения Людмила Ким
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 2017
isbn 978-601-04-2236-0



Скачать книгу

түсінігіне жинaқтaлғaн коммуникaцияны зерттейтін пәндер кешені (тұлғaaрaлық, бұқaрaлық және т.б.); 3) мaркетинг (жaлпы теория, сaлaлық теориялaр, зерттеу әдістерінің жүйесі, технологиялaр жүйесі); 4) «менеджмент» деген жaлпы aтaуғa ие бaсқaру мәселесін оқытaтын пәндер кешені; 5) психиологиялық пәндер (әлеуметтік психология, когнитивті психология және т.б.); 6) әлеуметтaну (теориялық, қолдaнбaлы); 7) семиотикa (жaлпы семиотикa, миф семиотикaсы, сән семиотикaсы, билік семиотикaсы және т.б.); 8) лингвистикa (әлеуметтік лингвистикa, сaяси лингвистикa).

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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