Мастерство ритейл-брендинга. Арндт Трайндл

Читать онлайн.

Название Мастерство ритейл-брендинга
Автор произведения Арндт Трайндл
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 2011
isbn 978-5-9614-2823-0
Мастерство ритейл-брендинга - Арндт Трайндл
Скачать книгу
одежды и обуви с бесплатной доставкой.

      4

      Немецкая бульварная газета.

      5

      Принцип организации ассортимента Less is more (англ. меньше – значит больше).

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
Скачать книгу