Управление результативностью: Как преодолеть разрыв между объявленной стратегией и реальными процессами. Гэри Кокинз

Читать онлайн.



Скачать книгу

Finance, July, 2003, 43–49.

      4

      Alan Webber. CEO Bashing Has Gone too Far // USA Today, June 3, 2003, 15 A.

      5

      См. www.bscol.com.

      6

      Michael Hammer. Agenda (Three Rivers Press, 2003), p. 101.

      7

      Портер М. Конкурентное преимущество: Как достичь высокого результата и обеспечить его устойчивость. М.: Альпина Бизнес Букс, 2005.

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