English for designers. Английский язык для дизайнеров. Ю. Н. Зиятдинова

became evident with the popularity of matching ensembles that speak to the contemporary suit. Under Louis XIV, the French began to focus on becoming leaders in the production of luxury products and fashionable clothing began to reflect the demands of the season and comfort.

(From the book “Form, Fit, and Fashion” by Jay Calderin)

      5. Ответьте на вопросы:

      → What does the word “cyclas” mean?

      → Can you describe the garments of Renaissance period?

      → What can you say about fashion of the 15^th century?

      → What do you know about fashion in England under Elizabeth I?

      → Which styles in fashion prevail in the 17^th century?

      6. Закончите предложения, используя следующие слова: hose, headwear, kittle, shoulder, waistlines, lace.

      → Women of the time wore an ankle- or floor-length chemise called a cotte, or …

      → … became more important and was trimmed with all manner of feathers and jewels.

      → The shoulders were further enhanced by padded and jeweled … rolls.

      → … rose to create shorter bodices that were worn with contrasting stomachers.

      → The period also witnessed the change from … to breeches for men.

      → Excessive ornamentation was discarded in favor of simpler broad … and linen collars.

      7. Прочитайте и переведите текст письменно.

FASHION HOUSES AND THEIR ADS

      Fashion houses are the companies behind the bigger name designers. They’re considered houses because the company bears the designer’s name, even after the designer has retired and someone else has taken over designing the label. The fashion houses influence trends and, consequently, sales through the use of advertising. If you look through a fashion magazine, you see that most of the pages are ads. These ads, which are just as visually interesting and informative as the editorial pages, can have quite an impact. For example, department stores didn’t want to stock designer jeans back in the 1980s, but the ads placed by the jeans companies created the public demand, and it wasn’t long before those jeans were in every store.

      8. Переведите следующий текст.

Анализ целостности ансамбля

      Анализ целостности ансамбля проводится на примере костюма (представленного на рис. слева).

      В этой модели нельзя убрать отделку в плечевой части из цветного крепдешина бежевого цвета, так как сразу нарушится целостность композиции.

      Если убрать один из главных элементов в костюме, а именно цветную драпировку, то исчезнет один из сильных контрастов, который проявляется в сочетаниях основного и отделочного материалов, их цветовой гамме и фактуре поверхностей. При всем этом, костюм становится неполным и скучным.

      Однако, умелое использование материалов, декоративных элементов в головном уборе позволяет добиваться выразительности представленного костюма и его эстетической ценности. При изъятии из ансамбля шляпы и легко драпирующегося отделочного материала изменится форма модели (расширенная в плечевой части и зауженная в линии талии).

      Нарушается связь форм, если убрать из костюма головной убор и дамскую сумочку.

      На основе анализа внешней формы костюма можно заключить, что представленная композиция является законченной и достаточно целостной, так как соблюдаются меры контраста.

      9. Прочитайте и переведите цитату. Выучите высказывание наизусть.

      "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

Coco Chanel(French fashion designer, 1883-1971)

      10. Перескажите текст упражнения 4, используя фразы в приложении.

      Unit 3

      EIGHTEENTH CENTURY

      1. Прочитайте следующие слова вслух и переведите их письменно:

      robe, pleats, lavish, conical, panniers, sleeves, petticoat, bodice, redingote, silhouette, neoclassical, acumen, austerity, self-promotion, transnational, dressmaking, democracy, dissemination, bell-shaped, trumpet-shaped, hoops, empire, bust, regency, equal, inspiration, ensemble.

      2. Прочитайте и переведите следующие глаголы:

      to popularize, to politicize, to encase, to invert, to exaggerate, to dethrone, to unconfined, to categorize.

      3. Подберите эквивалентный перевод словосочетаний из колонки A в колонке В.

      4. Прочитайте и переведите текст.

EIGHTEENTH CENTURY

      The eighteenth century saw fashion celebrated as culture. One popular garment was contouche, a loose robe with large back pleats so often painted by Antoine Watteau that they came to be called Watteau pleats. Fashion icon of the day Madame de Pompadour popularized the lavish rococo style. At this point, by mid-century, the women’s torso was encased in an inverted conical corset with sleeves becoming bell- or trumpet-shaped, and the full-skirted silhouette widened further. Hoop skirts worn in the 1730s and 1740s give way to panniers, or side hoops. By 1790, although skirts remained fill, the exaggerated form had disappeared, and a fashion developed for the pouter-pigeon front, with many layers of fabric pinned to a bodice.

      Riding habits and men’s tailoring found their way into women’s fashion in the second half of the century by way of the popular German traveling suit called a Brunswick gown, a two-piece ensemble that featured a hooded jacket