Data-driven retailing: Стратегическая матрица и Модель зрелости цифровой трансформации розничных компаний. Александр Шубин

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данных, преобразовывать эти данные в ценные активы, которые способствуют инновациям продуктов, операционной эффективности и, что наиболее важно, клиентоориентированному опыту, обеспечивающему бизнес-результаты.

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