Sales Success: Английский для менеджеров по продажам. Mastering English for Sales Managers. Радмила Шарифьянова

The salesperson delivered an engaging presentation to showcase the product.

      Value proposition – Уникальное предложение

      Example: Our value proposition is our competitive advantage in the market.

      Objection – Возражение

      Example: The customer raised several objections during the sales pitch.

      Referral – Рекомендация

      Example: We received a referral from a satisfied customer.

      Relationship building – Построение отношений

      Example: Building strong relationships with clients is crucial for long-term success.

      Follow-up email – Последующее электронное письмо

      Example: After the meeting, I sent a follow-up email to thank the client for their time.

      Sales pitch – Продающая речь

      Example: The salesperson delivered a compelling sales pitch that convinced the customer.

      Objection handling – Работа с возражениями

      Example: Our sales team is trained in objection handling to overcome customer concerns.

      Sales forecast – Прогноз продаж

      Example: The sales forecast for the next quarter looks promising.

      Competitive analysis – Конкурентный анализ

      Example: We conducted a competitive analysis to identify our strengths and weaknesses.

      Sales cycle – Цикл продаж

      Example: Our sales cycle typically lasts around three months.

      Sales funnel – Воронка продаж

      Example: We analyze our sales funnel to identify areas for improvement.

      Sales target – Цель продаж

      Example: Our sales team is determined to meet their monthly sales targets.

      Sales strategy – Стратегия продаж

      Example: We developed a new sales strategy to penetrate the market more effectively.

      Sales report – Отчет о продажах

      Example: The sales report showed a significant increase in revenue compared to last year.

      Sales meeting – Совещание по продажам

      Example: We have a sales meeting scheduled for tomorrow to discuss our progress.

      Sales training – Обучение продажам

      Example: Our new hires undergo extensive sales training to ensure their success.

      Sales incentive – Система мотивации продаж

      Example: We offer sales incentives such as bonuses and rewards for top performers.

      Sales territory – Территория продаж

      Example: Each salesperson is assigned a specific sales territory to focus on.

      Sales promotion – Продвижение продаж

      Example: We’re running a sales promotion this weekend with discounted prices on selected items.

      Sales volume – Объем продаж

      Example: Our sales volume has been steadily increasing over the past year.

      Лексика, связанная с продуктом или услугой

      Product – Продукт

      Example: Our company offers a wide range of high-quality products.

      Service – Услуга

      Example: We provide excellent customer service to ensure customer satisfaction.

      Quality – Качество

      Example: Our products are known for their exceptional quality and durability.

      Innovation – Инновация

      Example: Our company is committed to continuous innovation and improvement.

      Features – Особенности

      Example: The new smartphone has advanced features such as facial recognition and wireless charging.

      Benefits – Преимущества

      Example: Our product offers numerous benefits, including increased efficiency and cost savings.

      Performance – Производительность

      Example: The new car model delivers outstanding performance and fuel efficiency.

      Durability – Прочность

      Example: Our furniture is built to last and is known for its durability.

      Reliability – Надежность

      Example: Our company has a reputation for the reliability of its products and services.

      Efficiency – Эффективность

      Example: Our software improves the efficiency of business operations.

      User-friendly – Удобный в использовании

      Example: Our website has a user-friendly interface that makes navigation easy for customers.

      Customization – Индивидуализация

      Example: We offer customization options to meet the unique needs of our customers.

      Competitive – Конкурентоспособный

      Example: Our company offers competitive pricing and superior quality.

      Unique – Уникальный

      Example: Our product has a unique design that sets it apart from competitors.

      Versatile –