Inflection Points. Matt Spielman

a way that I could pursue my interests and passions, completely unfettered. I've synthesized my own lessons to create a simple and practical, yet powerful, system that anyone can tailor to his or her own needs. This book will save you years of wandering and misplaced effort. It may also prevent a fair share of pain. Know that it really is possible to live the life you've always imagined, one based on the activities and values that enthuse and engage you. Otherwise, you're just circling the vast cosmic highway, with no idea where you are and no clue as to where you'll end up.

      Preserving Your Culture as You Grow

Every business that seeks to move into new markets, add team members, open new stores, or expand their horizons in any manner runs into the same challenge: How do you preserve your unique culture as you grow? The founders and the original team members have a strong sense of what their business is and what it stands for. But as more and more new hires come on board, and as you expand to additional locations, perhaps in states or even continents far from home, newer employees may simply see your company as offering not a mission but a job.

      You could call it the “last mile” challenge. How do you deliver the same level of care for new customers or clients, when the people who are actually in contact with those customers are new to the company? They may have never even met the founder or have a clear sense of what the company's culture is meant to be. How can they represent your values to the buyer?

      This was the dilemma facing a Paris-based fine jewelry company. Its founder and CEO wanted to work on two issues in our coaching sessions. First, the company was poised for expansion throughout Europe and even planning a flagship store in New York. How could they preserve the culture that had made the company so successful? The founder and his wife had been the main drivers of the company's success. How do you keep that same feeling of a family business when your ambitions point toward global expansion?

      In addition, the couple wanted to fulfill a long-time dream of theirs: relocate from Paris, where the main shop and most of the employees were located, to Switzerland. How do you make a shift like that without upending everything you've built?

We began by looking for the adjectives that best described what made the company's culture so special. Those carefully chosen adjectives summarized, in a few pithy phrases, the culture of the company. The founder could now evangelize using those terms and explain to new team members just what the company stood for in language they understood. As the firm added new people, the executive leadership team was also using those same key words, over and over, as a way of explaining, “This is who we are. This is what we are working toward. This is how we go about our business to get there. And this is how we play together in the sandbox.”

      Before long, the new language became part of the interview process. Even before people were hired, they were exposed to the terminology that explained what made the culture of the company unique. As a result, the jewelry company was able to maintain its culture even as it expanded throughout Europe and beyond.

      And as for the move to Switzerland? They no longer had to be afraid of it. As part of my client's Game Plan System, in the visualization step of the ACHIEVE model, he added a photograph of a particular home in Switzerland that he thought would be wonderful for him and his wife. A year later, they both moved into that very home, confident that the business would not suffer. As I always say, the power of visualization is not the sole possession of athletes or even businessmen! After all, seeing is believing—in the professional and personal spheres!

Notes

      1 1 Thoreau, Henry David. (1854). Walden; or, Life in the Woods.

      2 2 Harter, Jim. (2020). Historic drop in employee engagement follows record rise. Gallup.com (2 July). https://www.gallup.com/workplace/313313/historic-drop-employee-engagement-follows-record-rise.aspx.

2 THE POWER OF GPS (THE GAME PLAN SYSTEM)

A typical NFL game lasts around three hours, from kickoff to when the fourth quarter clock ticks down to zero. The official game time is 60 minutes. And the actual duration of on-the-field action when the ball is in play amounts to 11 minutes.

      By any of these metrics, a football game is an afternoon jaunt—over and done with in the time it takes to drive from Philly to New York, or half a sitcom's worth of actual gameplay action. But an immeasurable quantity of planning, practice, and preparation goes into each game. A battalion of coaches, assistants, analysts, physical therapists, groundskeepers, and other professionals spend Monday through Sunday prepping the strategy and conditions for the week's matchup.

As spectators, we get caught up in the moment-to-moment excitement, but we know that a football game requires careful administration. NFL coaches carry colorful laminated cards as they direct plays from the sidelines. These cards display 25 or more plays and game-specific considerations, so players will always have a plan to set into motion. These plays are written and drilled during team practices. The physical nature of the sport may look like brute chaos, but the mentality of football is to organize, through teamwork, toward victory. It reminds us of the old saying, “If you fail to plan, you plan to fail.” You don't see NFL players going out on the field to “wing it.”

      Our daily lives, like a football game, require discipline and a plan. Things can be fast, brutal, and confusing, and with mounting pressure. If you leave the house without a plan, you're more likely to end up pummeled to the ground. We simply do not know what will really happen one day to the next or how hard the metaphorical game might be. If you want to take charge and become your own champion, you'd better learn to prepare.

THE INNER WORKINGS OF THE GAME PLAN SYSTEM

      Sports provide meaningful philosophical reflections on human existence, but there is one key way in which the analogy is limited. Life is infinitely more complex than sports, especially when you talk about dreams and desires. The goal of a football game (and its outcome) is measured in strictly binary terms: you win or you lose.

Our discussion here is more nuanced and more complex. Sure, we all want to “win” at life, but the contours of winning and losing are vague and largely insubstantial. Furthermore, victory is not either/or. It is personal, situational, and dynamic. A fulfilled life does not concentrate on winning or losing, and it does not ask us to compete with others. I'd say it is a challenge, but not a competition. We must challenge ourselves to grow and to use our natural talents to their fullest expression. The more we flex our muscles, the more we learn. We participate in our own lives by deliberately creating them: knowing what we want, and making our plans come true. I believe a life well-lived is one where we challenge ourselves to enjoy it as much as possible (an enjoyment that is active, not passive). The challenge is to be honest. The challenge is not to settle for “good enough.” The challenge is to discover our energies and do the work required to follow them forward. To find those energies, we must make a map.

      That's the key distinction between the Game Plan System (GPS) and other coaching models. It's not oriented around an achievement-based outlook that focuses on setting objectives and pursuing (and achieving) them. Rather, it looks at life through a lens of Positive Psychology, the branch of psychological study that examines happiness and well-being, which are the ultimate priorities in any kind of decision-making. The GPS starts with examining what drives you, what is meaningful to you, what your values are, and which outcomes are going to be most reflective of who you are and what you need.

My clients are high-performing individuals, many of them luminaries in their fields. They are the big names and leaders of companies you would recognize. And as top performers, they're very good at defining their what—what