THE MAGIC OF PERSUASION. Dr. Azim Ostowar Ghafuri

      Dr. Azim Ostowar Ghafuri

      THE MAGIC OF PERSUASION

      Power of Persuasion in our Social Life

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      Inhaltsverzeichnis

       Titel

       DEDICATION

       ACKNOWLEDGEMENT

       CONTENTS

       BIBLIOGRAPHY

       PART ONE CHAPTER I – PERSUASION

       CAPTER II - ADVERTISING

       CHAPTER III - PROPAGANDA

       CHAPTER IV - PUBLIC RELATIONS

       CHAPTER V - PUBLIC RELATIONS AND ADVERTISING SIMILARITY AND DIFFERENCES

       CHAPTER VI - ADVERTISING AND PROPAGANDA

       CHAPTER VII - MARKETING AND ADVERTISING

       CHAPTER VIII - PROPAGANDA AND EDUCATION

       CHAPTER IX - CONCLUSION

       CHAPTER X - SUPPLEMENT

       BIBLIOGRAPHY

       Impressum neobooks

      DEDICATION

      I would like to dedicate my Book to my late. beloved daughter Angela jan, my late. Parents,my wife, my sons: Ajmal Jan, Wali Jan, Jamil Jan, my grandchildren: Roman Jan, Hilla Jan, Lemar Jan, my daughters in-Law: Maryam Jan, Lina Jan, my sisters and brothers and their families, my uncle, M. Aref khan and my all friends, whom I love/loved and respect very much.

      ACKNOWLEDGEMENT

      Herein, I would like to express my deepest gratitude and appreciation to all those who, in one or another way played a role in or contributed to the preparation of this book and provide me the means and the materials needed for this book. Particularly I expressed my best thanks and gratitude to my book-editor Diplom Social pedagogue Narges Richard.

      Author:

      Dr. Azim Ostowar Ghafuri was born in Nangarhar Afghanistan and he got there a Bachelor Degree in Communication. Then from India he received a Master Degree in Telecommunication as Diploma-Engineer. After that Dr. Azim Ostowar Ghafuri obtained a Diploma for Journalism from International Institute of Journalism in Budapest Hungary. Then he got a Master Degree with best Result in Journalism (Red Diploma) from Warsaw University. Later on, Dr. Azim Ostowar received a Ph.D. (Doctortitle) in Human Studies and Political Sciences also from Warsaw University in Poland. In 1983 he got a Membership of International Organization of Journalist. Dr.Azim Ostowar Ghafuri speaks five languages.

      CONTENTS

      INTRODUCTION PAGE

       PART ONE

      DEFINITIONS, DESCRIPTIONS AND APPLICATIONS OF PERSUASION SPHERES

      CHAPTER 1 PERSUASION

       Examples of Persuasions Effect and Non-Effect

       The Satisfaction of Needs

       The Information and Environment

       Influencing Behavior of other Persons

       Definition of Persuasion

       Principles of Persuasion

       Persuasion Techniques

       Requirements for Successful Persuasion

      CHAPTER 2 ADVERTISING

       Debate in Advertising

       Criticisms of Advertising

       Defences of Advertising

       Definition of Advertising

       Kinds of Advertisings

       Advertising Organisations (Departments/Agencies)

       Advertising Agency

       The structure of Advertising Agencies

       Advertising Research

       Different Advertising Media

       Television Advertisings

       Radio Advertisings

       Direct Mail

      CHAPTER 3 PROPAGANDA

       Propaganda and its Concept

       Definition of Propaganda

       The types of Propaganda

       Counter-Propaganda

       Vehicles of Propaganda

      CHAPTER 4 PUBLIC RELATIONS (PR)

       The Corporation as a Social Institution

       Public Relations Evolution

       Basic Objectives of Public Relations Department

       Publicity

       Radio

       Television

       Types of Visual Communication Media

       PART TWO

      SIMILARITIES AND DIFFERENCES OF PERSUASION SPHERES

      CHAPTER 5 PUBLIC RELATIONS IN ADVERTISING

       SIMILARITY AND DIFFERENCES

       Where Advertising and Public Relation meet together

       The effect of Advertising on Public Relations

       Differences

      CHAPTER 6 ADVERTISING AND PROPAGANDA