.

against the recognized cause of frustration – Karabakh and Armenia, including their inhabitants, who are labeled as “separatists”, “aggressors” and “occupying forces”.

      Redirection against absolutely innocent targets – at the end of the twentieth century, the Armenian population of Sumgait, Baku and Kirovabad, while not being the supporters of the Miatsum ideology (demands to transfer Nagorno-Karabakh under the Armenian jurisdiction), fell victim to pogroms in Azerbaijan because of their compatriots’ actions in Karabakh only on the grounds of their Armenian ethnicity. In the aftermath of the war, this aggression was further extended to those, who, according to the official Baku were pro-Armenian and therefore supported anti-Azerbaijan policy; we refer to the infamous ‘Black list’, which will be discussed later.

      Transferring inside own society, i.e. redirection against own self – the search for internal “Armenian enemies”, suppressing the dissidence and authoritarianism resulting in an increased rate of suicides and homicides (domestic murders and political assassinations).

      Also, ethnic attitudes/mindsets form part of the socio-psychological dimension. This refers to a person’s propensity to perceive individual aspects of the life of the nation and relations between nations as well as to act in a certain way in a particular situation, in accordance with such perceptions.¹³

      There are three types of attitudes/mindsets:

      Positive: overestimation of positive qualities;

      Negative: overestimation of negative qualities;

      Adequate: a balanced approach in evaluating some characteristics.

      The formulation of attitudes/mindsets falls under the impact of the attitudes/mindsets instilled by parents (similarities between attitudes of parents and children on socially significant subjects), persons of high repute and the mass media. All of these serve as agents of education, propaganda and ideology in shaping the needed stereotype.

      Grandfather to his grandson: The Armenians are our enemies, son. These accursed people have been blighting our lives for 5 years now fouling up everything with their venom. Once, we accepted them into our service as farm hands and servants. We gave them land, housing and shelter. They grew on our scraps. Let them be damned for abusing our kindness. As insolent dogs bark at their masters, so did they pay us back with a vile ingratitude to bite those who lent them a hand and supported them in times of hardship. These scoundrels and bastards bark at those who gave them bread and refuge¹⁴.¹⁵

      Azad Sharif, a veteran of Azerbaijani journalism: We must shout this message loud and clear so that our children, grandchildren and great-grandchildren may hear us and avoid the mistakes of our fathers and our own. Let them never trust Armenians again and give them the chance to do another Khojaly¹⁶! Heed my words, in half a century they will once again knock at our doors offering their treacherous friendship, begging for our trust, repenting their sins and trying to win our favor with their sweet talk. Children! Grandchildren! And great-grandchildren! Never forget this!”

      Frequently, these attitudes/mindsets are generated on the basis of a successful or failed communication experience with a representative of some group. Ethnic attitudes/mindsets, just like any others, underpin the common misconceptions on others. However, they are susceptible to change under temporal or situational factors; this can be accomplished through collecting sufficient knowledge about the subject, personal contacts or altering the ideological milieu.

      Mirmekhti Agaoghlu: In this way, the hatred inside me gradually transformed into a complex of insignificance. I felt upset over being lied to for so long.

      Out of pure interest, I began communicating with some Armenian girls on the website www.mail.ru. They used to tell me: “Your guys are so rude, ill-mannered and immoral; they use obscene language and insult”. I tried to show some civilized manners. <…> I told these girls, that I am different and not like them.

      Sometimes, we talked about the war. We tried to figure out who was right, who was to blame, while forgetting that resolution of this conflict was up to the presidents, and not us. And when we realized this simple truth, the bombast dissipated, and our conversation returned to the regular subject of simple things in our lives. <…> The years of our childhood saw crowds rushing into streets for rallies, and ever since we have been creating the great Armenian foe by nurturing, elaborating and fueling its growth. In the end, we made it so big that we started seeing only what we wanted to see rather than the reality. <…> but every time we get to know who our enemies are and what they are capable of, we are up for a shock.¹⁷

      In their turn, ethnic attitudes/mindsets underlie the ethnic stereotyping, which constitutes an interaction element based on the experience of previous generations which serve as a source of human views and perceptions.

      Stereotype is a set of views that reflects the attitudes/mindsets of a social group in respect of a specific phenomenon or another social group. Ethnic stereotype is a firmly ingrained attitude/mindset that directly affects how the surrounding people are perceived and how their behavior is interpreted. Stereotyping is a convenient way of classifying and systematizing information. Ethnic stereotypes are associated with a generalized and schematized description of the properties and characteristics of one’s own ethnic community (autostereotypes) and those of an alien ethnic community (heterostereotypes).¹⁸

      The present research revealed the dominant stereotypes in Azerbaijan, which are as follows:

      Azerbaijani autostereotypes: very ancient, cultured, civilized, hospitable, trusting, forgiving, hard-working, talented, creative, honest, decent, proud, courageous, patriotic and tolerant people.

      Kenan Guluzadeh: Azerbaijanis is truly gentle nation, far from any gratuitous aggressiveness, let alone any deliberate cultivation or incitement of religious hatred and national or ethnic strife. These are not just lofty words, but the reality that we all know. <…> We can feel no hatred towards the people who live in the neighboring countries, and this includes Armenians. Indeed, we may loathe, and perhaps rightfully do so, some nationalist circles in Armenia. <…> But we are not capable of hating an entire nation, simply because a human soul cannot house so much hatred. <…> Xenophobia is foreign to the Azerbaijani society. We are all Azerbaijani, and we have no other motherland.¹⁹

      Heterostereotypes of Armenians – vile, perfidious, lying, bloodthirsty, thieving, untalented, ungrateful, greedy, mercenary, scheming, petty merchants and perjurers.

      Azad Sharif, a veteran of Azerbaijani journalism: Let us be honest at least to ourselves and admit the fact that we are an amazingly trusting nation: we bear no grudges and take pride in our multiculturalism. For centuries, our forgiving nature was abused by our treacherous and envious neighbors who shared with us the same courtyard, front door, the city or the village <Armenians>. This turned into a tragedy for us. They ate our bread, they drank our water, they enrolled in our schools and universities, they benefited from the riches of our republic and amassed considerable wealth. They married off their women to our men. It is no coincidence that some 30 thousand Armenian women live in our country. We failed to see through the genetic perfidy of Armenians. We even did not heed in earnest the words of the great Pushkin, who exclaimed some two hundred years ago: “You are a coward, you are a slave, you are Armenian!”²⁰

      Umoud Khazar, activist of Nida movement: I recall my childhood when influenced by some absurd propaganda I pictured Armenians as one-eyed, long-bearded, cannibal Cyclops, and ingenious parents spooked their children not with bogeyman stories but Armenians; nothing has changed ever since.²¹

      Assessing an individual and his/her conduct in terms of a group affiliation is a form of ethnic stereotyping. As a rule, such assessment represents a projection of one’s own qualities on the “alien”.

      Projection is a form of psychological defense that attributes to someone