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    Non-Obvious 2017 Edition

    Rohit Bhargava

    The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development?How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion dollar industry?What can the surprising popularity of an odd Norwegian TV show and the rise of “quiet eating” in Spain teach us about buying behavior?The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 7 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.In this all-new seventh edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Here is a snapshot of trends featured in the report:[b]Fierce Femininity – As gender continues to become more fluid, fiercely independent women are increasingly portrayed as heroines, seen as role models and changing the world.Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers – forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.[b]Robot Renaissance – As the utility of robots moves beyond manufacturing and into the home and workplace, they adopt better human-like interfaces and even may have micro-personalities built in.[b]Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world.In total, the Non-Obvious 2017 Edition features 15 all-new trends for 2017 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 60 previously predicted trends – with longevity ratings for each.As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.

    Good Authority

    Jonathan Raymond

    – This book takes the approach that to appreciate work you have to look at it differently. <br> – Personal and professional growth are one in the same. <br>

    Sunshine on an Open Tomb

    Tim Kinsella

    Set in fall 1988, <i>Sunshine On An Open Tomb</i> shuttles between two storylines: the creation of The CIA as a result of the Texas/Kingdom oil connection, and a love triangle involving the moon. Our narrator is the brooding runt of a political dynasty whose father is about to be appointed Prez. He is thoughtful, but has trouble expressing himself due to his many physical defects as a result of inbreeding. Desperate for content at the advent of the 24-hour news cycle, even our narrator is suddenly of interest to The Media. So after years of living freely among The Barbarians, The Family hides him away in one of its secret hideouts. Exhausted by the shape-shifting estate and his irresolvable love life, our narrator cloisters himself deep in the estate’s bunker and constructs a tomb around himself out of soup cans. Here he gets to work correcting the best-selling, so-called objective biography of The Family.

    I'm Fine, But You Appear to Be Sinking

    Leyna Krow

    In <I>I’m Fine, But You Appear to Be Sinking</I>, the strange collides with the mundane: close to home and far from it, in suburban neighborhoods and rural communities, with cycling apocalypses and backyard tigers. Each story stands alone, but they are connected through reoccurring imagery and a shared theme of protagonists in emotional peril. At its core, this collection is imbued with mystery, oddity, humor, and empathy, but what it really wants to show us is that we’re never really alone— most especially when we’re certain that we are.

    True Tales from the Edgar Cayce Archives

    Sidney D. Kirkpatrick

    There is perhaps no modern psychic more fascinating than Edgar Cayce, and no better authors to explore the intricate details and eye-opening stories of the people who received his readings than Sidney and Nancy Kirkpatrick. The Kirkpatricks, with decades of experience and research, take us on a journey into the archives and history of these psychic passages, finding the most interesting case studies and exploring the most astounding results of the Cayce work in so many people's lives. Their findings are presented in a way that reads like a whodunit that you can’t put down!

    The Quickening

    Gregg Unterberger

    ARE YOUR READY TO LEAP AHEAD ON YOUR SPIRITUAL JOURNEY? Psychotherapist Gregg Unterberger dares you to enter a miraculous world where ancient spiritual wisdom meets the cutting edge technologies of the new millennium. * Find out how to shift your consciousness “on-demand” to that of a Tibetan monk without years of meditative practice. *Hear how you can have profound, life-changing visionary experiences formerly the realm of saints and geniuses. *Discover how everyday people are intentionally making apparent contact with those who have crossed over, without the aid of a psychic or medium, thanks to a breakthrough technique developed by Veterans Administration doctors. * Hear the astounding stories of ordinary people who have experienced the new “spiritual technologies” that create a quickening and learn how you can apply them to transform your life. Using humor and metaphor, Unterberger cuts through the spiritual jargon and psychobabble, offering direct and pragmatic ways to turbo-charge your spiritual awareness and take your spiritual journey to a new level!

    Contemporary Cayce

    Henry Reed

    Two Edgar Cayce experts with decades of experience studying and teaching the philosophies of his psychic readings bring his timeless wisdom into the 21st century. With comparisons and writings based on living in today's world, the Cayce concepts come alive for a whole new generation of spiritual and holistic seekers. Topics include: • Karma • Meditation • Dreams • Reincarnation • The Purposefulness of Life • Earth Changes Prosperity • The Akashic Records … and so much more.

    The Way of Knowingness

    Kim O'Neill

    Renowned author, psychic, and angel channel Kim O'Neill takes you on an amazing soul growth journey sharing astonishing new insights on ways to unlock the secrets of your destiny, bringing you total peace and a deep sense of purpose, happiness, and fulfillment. Each of us has a unique spiritual destiny recorded in our soul—a blueprint for achieving happiness and success in each earthly lifetime. Learn to access your soul’s memory bank, erasing your “spiritual amnesia,” allowing you to build a life you can love.

    Edgar Cayce on the Spiritual Forces Within You

    John Van Auken

    Your true purpose in life is revealed by accessing your essence or spiritual nature—the “spiritual forces within you.” Using the wisdom and vision of the world-famous seer Edgar Cayce, Van Auken helps us reach our spiritual life force that is intimately and ultimately connected to all of life, all of time, and all of space—a part of ourselves that is our true self and is naturally in touch with the infinite and the eternal. What power over our lives can we wield when in touch with the infinite? A broader awareness, a healthier vitality, a purpose, and a meaningfulness. The life force is within us, within our spirit and mind, and this book gives us the tools to fully awaken and activate it. Includes ancient and modern illustrations of the life forces within the human body and mind, maps of consciousness, and diagrams of the body-mind connections.