John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedFootball's Secret Trade
Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.
Advisory Leadership
The only popular study guide available on environmental science This new Wiley Self-Teaching Guide introduces learners to all the basics of environmental science, from air pollution to the water cycle, covering both natural systems and human impacts on the environment. Using quick quizzes and self-tests to reinforce key concepts, Environmental Science walks students through this interdisciplinary topic with clarity and thoroughness. With 125 photographs and illustrations, this book is a unique and valuable resource for anyone interested in learning more about-and in preserving-our green home.
DIY Financial Advisor
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
The Art of Change Leadership
Be an transformational leader during times of rapid organizational change The Art of Change Leadership represents a major milestone in the study of change leadership. An approachable yet thorough guide for leaders and team members that illustrates how to increase speed and agility during times of intense technological innovation and fast change, this resource focuses on the ways in which you, as an individual, can harness your unique abilities to lead cultural change and personal leadership in a positive and proactive way. Through eleven comprehensive chapters, explore the need for increased human brain speed, how to improve your focus, the body/mind connection, agility within a team setting, improving productivity, communication with your team, and more. Technology, globalization, evolving business models—these are just some of the variables impacting the competitive landscapes across virtually all industries. To keep up with the changes that these and other factors are creating, it is critical that you are able to understand what change leadership is, why it is important, and how you can leverage it in your workplace to positively impact your company. Explore research on change leadership vs. change management to improve business Leverage technology to improve productivity and adaptability to rapid change Evolutionary approaches to change leadership that include energy management and innovative mindset approaches Discover questionnaires, assessments and quizzes to assess your change leadership agilities The Art of Change Leadership is a (r)evolutionary text that prepares you to increase your team's speed and agility, and to thrive in today's continually evolving business environment.
Investing in Commodities For Dummies
Add another dimension to your portfolio with commodities Do you know how commodities stack up against other investment options? Investing In Commodities For Dummies is a straightforward resource that provides an in-depth look at what commodities are and how they might prove beneficial to your portfolio. This approachable reference covers the basics on breaking into the commodities market while dispelling myths and sharing a wide range of trading and investing strategies. Simply put, it spotlights the opportunities on the commodities market while leading you away from the mistakes that have plagued other investors. Use this text to understand how to diversify your portfolio, measure risk, and apply market analysis techniques that guide your decision-making. Commodities, including oil, silver, gold, and more, play an important role in everyday life. Because they hold such a steady role in today's world, many investors have found them to be a reliable component of a well-rounded portfolio. Depending upon your current investment portfolio and your financial goals, it might be a great idea to add commodities to your strategy. Understand how to break into the commodities market and start trading immediately Diversify your portfolio to protect your assets to meet your financial goals Minimize the risk associated with your investment strategy while maximizing profits Track commodities indexes and use this knowledge to make informed investment decisions Whether you're an amateur investor or you're simply looking to expand your investments, Investing In Commodities For Dummies is a fantastic guide to adding commodities to your investment strategy!
Samsung Galaxy S6 for Dummies
Explore the capabilities of your Samsung Galaxy S 6 with this definitive guide! Learning to use a new phone can be both difficult and frustrating. With confusing documentation and baffling support, the references provided by phone manufacturers can be intimidating. Enter Samsung Galaxy S 6 For Dummies! This extensive yet practical guide walks you through the most useful features of your new Samsung Galaxy S 6—and it shows you all the best tricks to getting the most out of your device. With an accessible and fun, yet informative writing style, this is a text that you'll refer to again and again as you explore the capabilities of your new smartphone! Samsung is the largest phone manufacturer in the world, so it's no wonder that its flagship smartphone products—the Galaxy S line—have made quite a splash. Built around the Android operating system, the Galaxy S 6 is so much more than a phone, it is a mobile device with endless capabilities, so why not explore and use that functionality? Set up and configure your new smartphone to fit your needs and preferences Review the phone's features and capabilities Access key functionality, such as texting, emailing, accessing the internet, using navigation, capturing photos and videos, social networking, watching movies, downloading apps, securing and synching your phone with your PC Expand the capabilities of your Samsung Galaxy S 6 by downloading new software upgrades Samsung Galaxy S 6 For Dummies clearly explains the features and capabilities of your new phone—and will have you up and running on your smartphone in no time!
Leading with Noble Purpose
Are you up to date on today's wine scene? Wine For Dummies, 6th Edition reveals what's in, what's out, and what's new in wine. With new and revised content, this edition of the popular Wine For Dummies text takes you on a tour of emerging and old world wine regions, showcasing the varieties and styles you need to know to stay up to date on today's wine scene. In addition to highlighting wines themselves, this approachable resource offers insight into wine shops, supermarket wine selections, wine and food pairings, vintage charts, and price guidelines. For the aspiring wine aficionado, the text offers expert advice on buying, collecting, and rating wines—and can direct you in updating your personal collection through its thorough guidance. Wine has, for generations, been an important part of culture and society around the world. Over time, trends in wine change—as do the ways in which it is created, celebrated, and enjoyed. Exploring today's wine trends is a great way to learn more about and appreciate different cultures—and let's be honest: educational value aside, wine tastes amazing. Understand different grape varieties and varying wine styles Read wine lists and labels, and understand how to use them to make the right purchases Pair your wine with food in a way that will bring out the best flavors in all aspects of your meal Explore how to best select, store, open, pour, and enjoy your wine Wine For Dummies, 6th Edition provides you with the information you need to confidently navigate today's wine scene!
Personal Finance After 50 For Dummies
Explore the basic concepts of electronics, build your electronics workbench, and begin creating fun electronics projects right away! Electronics For Dummies, 3rd Edition is Packed with hundreds of colorful diagrams and photographs, this book provides step-by-step instructions for experiments that show you how electronic components work, advice on choosing and using essential tools, and exciting projects you can build in 30 minutes or less. You’ll get charged up as you transform theory into action in chapter after chapter! • Circuit basics: learn what voltage is, where current flows (and doesn’t flow), and how power is used in a circuit. • Critical components: discover how resistors, capacitors, inductors, diodes, and transistors control and shape electric current. • Versatile chips: find out how to use analog and digital integrated circuits to build complex projects with just a few parts. • Analyze circuits: understand the rules that govern current and voltage and learn how to apply them. • Safety tips: get a thorough grounding in how to protect yourself—and your electronics—from harm. Electronics For Dummies, 3rd Edition helps you explore the basic concepts of electronics with confidence – this book will get you charged up!