John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Product Management For Dummies

    Brian Lawley

    Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

    Irrational Persistence

    Zilko Dave

    The Agile Marketer

    Smart Roland

    An Other Kingdom

    John McKnight

    An insightful, compassionate account of the grieving process that helps us through the pain and isolation experienced with the loss of a loved one.. We're never really prepared for the loss of someone we love. Thrown into a state of emotional chaos we experience rage, guilt, anxiety, and intense sadness all at once. It's the oldest story in the world, we tell ourselves – millions of people have had to cope with this before – and yet, we always believe that what we are experiencing is unique to us. We feel isolated in our anguish and often ashamed of what we are feeling. A profoundly compassionate and insightful book, Surviving Grief. & Learning to Live Again offers you the support and understanding you need to get you through this difficult time. Written by Dr. Catherine Sanders, a therapist and researcher specializing in bereavement issues and one who has lived through the loss of close family members, it helps you to see that what you are feeling is part of a natural process of readjustment and renewal. According to Dr. Sanders, grieving, like any other natural regenerative process, must be allowed to run its proper course if we are ever to regain our equilibrium and continue on with our lives. To help us better understand the process, she describes the five universal phases of grief: Shock, Awareness of Loss, Conservation and The Need to Withdraw, Healing, and Renewal, and guides us through each. Drawing directly from her own experiences and those of her clients and her research studies, she delves deeply and compassionately into the different experiences of grief, and talks about what it means to lose a mate, a parent, or a child. And she discusses the factors that can have an influence on the grieving process, such as age, gender, and the circumstances surrounding the loved one's death.

    The Art of Startup Fundraising

    Alejandro Cremades

    Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.

    Big Data MBA

    Schmarzo Bill

    With wisdom, compassion, and gentle humor, Parker J. Palmer invites us to listen to the inner teacher and follow its leadings toward a sense of meaning and purpose. Telling stories from his own life and the lives of others who have made a difference, he shares insights gained from darkness and depression as well as fulfillment and joy, illuminating a pathway toward vocation for all who seek the true calling of their lives.

    The Negotiation Book

    Gates Steve

    Dive into the history and application of the IBC Building Codes Illustrated: A Guide to the 2015 International Building Code, Fifth Edition is a bestselling complement to the International Building Code, or IBC. Designed to give you an insider's look at the origins of the IBC, how it can be interpreted, and how it applies to design and construction, this updated text offers new information regarding hazmat occupancies, hospitals, and nursing homes, major changes to how building heights and areas are presented, as well as means of egress, and the latest information on building materials, interior environments, and structural provisions. Francis D.K. Ching's distinctive illustrations and the code expertise of Steven Winkel, FAIA, give students and professionals in architecture, interior design, construction, and engineering industries a user-friendly, easy-to-use guide to fundamentally understanding the 2015 IBC. Building codes and standards serve to establish minimum regulations that emphasize performance while prioritizing public health and safety. Updated every three years, the IBC is the most important reference that you can leverage throughout your career in architecture, design, or engineering. The IBC is a national 'model building code' which is adopted in some form by most building permit jurisdictions across the nation and in several foreign countries. Access the updated regulations reflected in the 2015 IBC Explore how the IBC was developed, and why it is an important component of so many industries Identify the areas of the IBC that have undergone the most change, such as the presentation of building heights and areas, along with changes to means of egress provisions Easily navigate and digest the information with full illustrations Building Codes Illustrated: A Guide to the 2015 International Building Code, Fifth Edition is a practical, fully illustrated reference that guides you through the latest in building code regulations.