John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Social Selling Mastery. Scaling Up Your Sales and Marketing Machine for the Digital Buyer

    Jamie Shanks

    A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing «random acts of social,» unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

    CompTIA Project+ Study Guide. Exam PK0-004

    Kim Heldman

    The bestselling Project+ preparation guide, updated for the latest exam The CompTIA Project+ Study Guide, Second Edition is your comprehensive resource for taking Exam PK0-004. With 100% coverage of all exam objectives, bolstered by real-world scenarios and the Sybex interactive learning environment, this book gives you everything you need to approach the exam with confidence. Detailed explanations and superior study tools cover and reinforce setup, initiation, planning, execution, delivery, change, control, communication, and closure, and the author Kim Heldman's twenty-five years of project management experience provide deep insight into real-world applications. Study tools include access to two bonus practice exams, allowing you to focus on areas you need further review, and electronic flashcards provide last minute review on key concepts. The Project+ exam is a first step into the complex world of project management, and serves as a springboard to the Project Management Institute's (PMI) PMP certification. This study guide helps you build the knowledge you need to be confident on exam day. Review 100 percent of the Project+ exam objectives Understand the real-world applications of each concept Gain expert insight drawn from real-world experience Access online practice exams, electronic flashcards, and more Every industry needs people who know how to deliver successful project outcomes. The Project+ exam parallels the PMI's A Guide to Project Management Body of Knowledge (PMBOK© Guide), so this smart study guide gives you a solid foundation for additional project management training and certification. The CompTIA Project+ Study Guide, Second Edition combines industry-leading expertise with Sybex resources to help you successfully begin your project management journey.

    Samsung Gear S2 For Dummies

    Eric Butow

    Your hands-on guide to the Samsung Galaxy Gear S2 Not only does the Samsung Galaxy Gear S2 look cool, it's designed to keep up with the speed of your life, giving you fast and easy access to calendar notifications, texts, and more—right on your wrist! If you're tired of fumbling through pockets and bags to get your hands on the information you need, Samsung Galaxy Gear S2 For Dummies shows you how easy it is to make the most of your new smartwatch without ever breaking a sweat. Wearable technology is taking the world by storm as more and more people in today's time-crunched culture are discovering the benefits of having quick access to their digitized lives. Packed with clear instruction and plenty of helpful tips and tricks, this down-to-earth guide covers all aspects of keeping your work and personal life organized on a Samsung Galaxy Gear S2, from set up and configuration to texting, emailing, and accessing the Internet—and beyond. Download apps on your smartphone Synch with an Android device Make sense of your watch's features and capabilities Expand your watch's potential with new software releases If the idea of getting used to new technology makes you tense, watch out! Samsung Galaxy Gear S2 For Dummies makes it easier than ever to wrap your mind around wearable technology.

    Samsung Galaxy S7 For Dummies

    Bill Hughes

    Your fun and accessible user's guide to the Samsung Galaxy S 7 Technology alone can be intimidating, and the printed documentation and online support that come with a new smartphone can be just as baffling. Thankfully, Samsung Galaxy S 7 For Dummies is here to give you easy-to-follow guidance on all the features and capabilities of this exciting new device. From set up and configuration to texting, emailing, and accessing the Internet, it leaves no stone unturned! Samsung dominates the global smartphone market and users swear that once you go with the Galaxy S, you never turn back. From the most useful features to the core applications to the techniques to get the most out of the device, this book makes getting to grips with your Samsung Galaxy S7 a snap! Whether you're upgrading from an older model and need new feature details, switching over from another Android or Apple device, or finally trading in that antiquated flip phone, you're about to discover just how fast and easy it is to get up and running on your new smartphone. Maximize camera and video capabilities Stay active with social media Download apps and sync with a PC Expand your phone's potential with new software releases This is the handy reference you'll want to keep close by as you learn to get the most out of your Galaxy S 7 smartphone!

    Get Better Faster. A 90-Day Plan for Coaching New Teachers

    Paul Bambrick-Santoyo

    “Make sure your students follow your instructions.” That sounds like a straightforward instruction, but in fact, it’s fairly abstract. What does a teacher actually have to do to make sure students are following? Even the leader delivering this direction may not know, and the first-year teacher almost certainly doesn’t. The vast majority of teachers are only observed one or two times per year on average—and even among those who are observed, scarcely any are given feedback as to how they could improve. The bottom line is clear: teachers do not need to be evaluated so much as they need to be developed and coached. In Get Better Faster: A 90-Day Plan for Coaching New Teachers, Paul Bambrick-Santoyo shares instructive tools of how school leaders can effectively guide new teachers to success. Over the course of the book, we break down the most critical actions leaders and teachers must enact to achieve exemplary results. Designed for coaches as well as beginning teachers, Get Better Faster is an integral coaching tool for any school leader eager to help their teachers succeed. It’s the book’s focus on the actionable—the practice-able—that drives effective coaching. By practicing the concrete actions and micro-skills listed here, teachers will markedly improve their ability to lead a class, producing a steady chain reaction of future teaching success. Though focused heavily on the first 90 days of teacher development, it’s possible to implement this work at any time. New and old teachers alike can benefit from the guidance of Get Better Faster and close their existing instructional gaps. Packed with practical training tools, including agendas, presentation slides, a coach’s guide, handouts, planning templates, and 35 video clips of real teachers at work, Get Better Faster will teach you: The core principles of coaching: Go Granular, Make Feedback More Frequent, Top action steps to launch a teacher’s development in an easy-to-read scope and sequence guide The four phases of skill building: Phase 1 (Pre-Teaching): Dress Rehearsal Phase 2: Instant Immersion Phase 3: Getting into Gear Phase 4: The Power of Discourse

    The Leadership Challenge. How to Make Extraordinary Things Happen in Organizations

    James M. Kouzes

    The most trusted source of leadership wisdom, updated to address today's realities The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential. This new sixth edition has been revised to address current challenges, and includes more international examples and a laser focus on business issues; you'll learn how extraordinary leaders accomplish extraordinary things, and how to develop your leadership skills and style to deliver quality results every time. Engaging stories delve into the fundamental roles that great leaders fulfill, and simple frameworks provide a primer for those who seek continuous improvement; by internalizing key insights and putting concepts into action, you'll become a more effective, more impactful leader. A good leader gets things done; a great leader aspires, inspires, and achieves more. This book highlights the differences between good and great, and shows you how to bridge the chasm between getting things done and making things happen. Gain deep insight into leadership's critical role in organizational health Navigate the shift toward team-oriented work relationships Motivate and inspire to break through the pervasive new cynicism Leverage the electronic global village to deliver better results Business is evolving at an increasingly rapid rate, and leaders must keep pace with the changes or risk stagnation. People work differently, are motivated differently, and have different expectations today—business as usual is quickly losing its effectiveness. The Leadership Challenge helps you stay current, relevant, and effective in the modern workplace.

    Mergers and Acquisitions. A Step-by-Step Legal and Practical Guide

    Lewis Segall N.

    The legal, financial, and business primer to the M&A process Mergers and Acquisitions offers accessible step-by-step guidance through the M&A process to provide the legal and financial background required to navigate these deals successfully. From the initial engagement letter to the final acquisition agreement, this book delves into the mechanics of the process from beginning to end, favoring practical advice and actionable steps over theoretical concepts. Coverage includes deal structure, corporate structuring considerations, tax issues, public companies, leveraged buyouts, troubled businesses and more, with a uniquely solution-oriented approach to the M&A process. This updated second edition features new discussion on cross-border transactions and «pseudo» M&A deals, and the companion websites provides checklists and sample forms to facilitate organization and follow-through. Mergers and acquisitions are complex, and problems can present themselves at each stage of the process; even if the deal doesn't fall through, you may still come out with less than you bargained for. This book is a multi-disciplinary primer for anyone navigating an M&A, providing the legal, financial, and business advice that helps you swing the deal your way. Understand the legal mechanics of an M&A deal Navigate the process with step-by-step guidance Compare M&A structures, and the rationale behind each Solve common issues and avoid transactional missteps Do you know what action to take when you receive an engagement letter, confidentiality agreement, or letter of intent? Do you know when to get the banker involved, and how? Simply assuming the everything will work out well guarantees that it will—for the other side. Don't leave your M&A to chance; get the information and tools you need to get it done right. Mergers and Acquisitions guides you through the process step-by-step with expert insight and real-world advice.

    Card Games All-In-One For Dummies

    Consumer Dummies

    Play your cards right—and get an ace up your sleeve Whether you’re looking to tackle a Texas Hold ‘em tournament or beat a friendly competitor at Gin Rummy, Card Games All-In-One For Dummies helps you stack the odds in your favor to start playing—and winning—the world’s most popular card games. From Bridge and Hearts to Blackjack, card games are timeless activities that offer loads of fun, bringing people of all ages together to socialize and have a hand at some friendly competition. But if you’re ready to up the ante, this all-encompassing guide gives you the card-playing power to apply winning strategies and tips to master your game of choice and beat your opponents. Build upon and improve your card-playing skills Develop a winning strategy for popular card game Find and play card games online Teach kids to play cards responsibly Whether you’re playing for fun or real stakes, Card Games All-In-One For Dummies is your one-stop ace in the hole to come up trumps!

    Build Your Reputation. Grow Your Personal Brand for Career and Business Success

    Rob Brown

    Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

    Mergers and Acquisitions Basics. The Key Steps of Acquisitions, Divestitures, and Investments

    Larry Forman H.

    The essential executive M&A primer, with practical tools and expert insight Mergers and Acquisitions Basics provides complete guidance on the M&A process, with in-depth analysis, expert insight, and practical tools for success. This new second edition has been updated to reflect the current M&A landscape, giving busy executives the ideal resource for navigating each step in the process. Veteran executives relate guidelines, lessons learned, and mistakes to avoid as they explain how M&As work, identify the major players, and describe the roles involved in a successful transaction. Both buyer and seller must consider a broad range of factors, and this essential guide provides checklists, forms, sample reports, and presentations to help you avoid surprises and ensure your organization's full preparation for the deal. Equity investments, valuation, negotiation, integration, legal aspects, and more are explained in detail to provide a foundational primer for anyone seeking to clarify their role in the process. Mergers and acquisitions are becoming ever more critical to the growth of large and mid-sized companies. This book balances depth and breadth to provide a one-stop guide to maximizing the financial and operational value of the deal. Identify key drivers of purchase or sale Understand major roles, processes, and practices Avoid valuation detractors and negotiate effectively Overcome common challenges to successful integration Effective M&As are highly strategic, solidly structured, and beneficial on both sides. It's a complex process with many variables, many roles, and many potential pitfalls, but navigating the deal successfully can mean the difference between growth and stagnation. Mergers and Acquisitions Basics is the comprehensive resource every executive needs to understand the ins-and-outs of strategic transactions.