John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedFacebook Advertising For Dummies
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
Medical Ethics For Dummies
A practical, insightful guide to the moral and ethical standards of healthcare Succeeding in the healthcare field means more than just making a diagnosis and writing a prescription. Healthcare professionals are responsible for convincing patients and their family members of the best course of action and treatments to follow, while knowing how to make the right moral and ethical choices, and so much more. Unlike daunting and expensive texts, Medical Ethics For Dummies offers an accessible and affordable course supplement for anyone studying medical or biomedical ethics. • Follows typical medical and biomedical ethics courses • Covers real ethical dilemmas doctors, nurses and other healthcare workers may face • Includes moral issues surrounding stem cell research, genetic engineering, euthanasia, and more Packed with helpful information, Medical Ethics For Dummies arms aspiring medical professionals with the philosophical and practical foundation for advancing in a field where critical ethical and moral decisions need to be rapidly and convincingly made.
QuickBooks 2011 For Dummies
Bestselling author Stephen Nelson returns with big help for small businesses Offering expert advice, bestselling author Stephen Nelson returns with updated coverage of the latest revisions and enhancements to the leading small business accounting software package: QuickBooks. After a quick review of bookkeeping basics, you’ll discover how QuickBooks can help you build the perfect budget, process payroll, simplify your tax return prep work, create invoices, manage inventory, generate income statements, balance accounts, and much more. Veteran author Stephen Nelson updates his perennial bestseller and offers you easy-to-understand coverage of the newest release of QuickBooks Encourages you to take control of managing your own business accounting and financial management tasks so you can avoid having to hire expensive outside help Provides expert advice for building the perfect budget, processing payroll, creating invoices, managing inventory, tracking job costs, generating income statements, balancing accounts, creating financial reports, and more QuickBooks 2011 For Dummies helps you handle your financial management tasks more effectively so that you can effectively manage your business!
Stained Glass For Dummies
Discover the artist within and create beautiful stained glass Beautiful stained glass isn't reserved solely for church windows-it can be used to create intricate patterns in home windows, decorate cabinet doors, patio doors, ceilings, skylights, mirrors, lighting fixtures, garden decorations, and much more. Stained Glass For Dummies provides all the information you need to express your creativity and spruce up your home with this timeless art. You'll get a full range of art glass instruction, from traditional leaded stained glass to hot glass-working techniques. Gorgeous full-color design throughout Includes designs for creating your own stained glass pieces Hands-on, easy-to-follow exercises help you perfect your skills Packed with practical guidance on everything from obtaining supplies to working safely, Stained Glass For Dummies is the perfect guide for beginner and novice artists and artisans who want to try a hand at this centuries-old art.
Mastering Autodesk Maya 2011
A beautifully-packaged, advanced reference on the very latest version of Maya If you already know the basics of Maya, the latest version of this authoritative book takes you to the next level. From modeling, texturing, animation, and visual effects to high-level techniques for film, television, games, and more, this book provides professional-level Maya instruction. With pages of scenarios and examples from some of the leading professionals in the industry, this book will help you master the entire CG production pipeline. Provides professional-level instruction on Maya, the industry-leading 3D animation and effects software Covers the very latest Maya tools and features, including Dynamics, Maya Muscle, Stereo Cameras, rendering with mental ray, and more Offers complete coverage of advanced topics such as cloth, fur, and fluids Showcases the techniques of professionals through numerous examples and real-world scenarios, showing you how to set up and manage 3D animation and visual effects pipelines Includes a CD with all support files from the book, along with movies to illustrate concepts If you're looking for an in-depth, professional Maya resource to turn to again and again, Mastering Maya is the book you need. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. For Instructors: Teaching supplements are available for this title.
Nexus One For Dummies
Exploit the full power of the revolutionary Google Nexus One superphone Nexus One is Google's answer to Apple’s iPhone and RIM's BlackBerry. Covering a range of how-to topics, from the most useful Nexus One features and tricks of the core applications, to techniques to get the most out of the device, Nexus One For Dummies is the practical user's guide to the Google Nexus One smartphone. Uses full-color to showcase all the features of the Nexus One, approaching each from the point of view of the user who is new to the technology or discouraged with the scant documentation and online support Covers a broad range of topics, from setup and configuration, to texting, emailing, accessing the Internet, synching with a PC, using the camera, and expanding the phone's potential with new software Written by the most popular For Dummies author, known throughout the world for his ability to make complex topics easy to understand with his fun and friendly writing style Nexus One For Dummies empowers you to maximize the performance of Google’s superphone. After all, what’s the point of buying the world's latest, greatest smartphone and never understanding how the thing works?
Professional SharePoint 2010 Administration
Thorough coverage of the improvements and changes to SharePoint 2010 SharePoint 2010 boasts a variety of incredible new features that will challenge even the most experienced administrator who is upgrading from SharePoint 2007. Written by a team of SharePoint experts, this book places a takes aim at showing you how to make these new features work right for you. Offering an in-depth look at SharePoint 2010, the authors focus on how SharePoint functionality has changed from its earliest version to its newest, and they provide you with detailed coverage of all the new features and capabilities. Presents in-depth coverage of the new features and functions of SharePoint 2010 Demonstrates installation, configuration, and upgrading existing SharePoint 2007 servers Discusses architecture and capacity planning, securing and managing site content, and integrating Office clients Details the protocol for handling monitoring, creating backups, and executing disaster recovery Addresses shared service applications, navigation and governance, and business intelligence and reporting services Professional SharePoint 2010 presents a solid understanding of the functionality that SharePoint 2010 provides, which will allow you to see what it can do for you.
Essentials of Venture Capital
The first comprehensive guide for mastering venture capital Essentials of Venture Capital is your guide to understanding how venture capital and technology finance works from the inside out. Author Alexander Haislip easily explains the most complex concepts in venture capital and how the business is evolving to meet modern market needs. He illuminates the opaque industry that drives innovation in Silicon Valley and beyond. Learn how venture capital firms are organized and managed Develop techniques for fundraising and making high-growth investments Understand preferred stock provisions and startup valuation methods Navigate recent regulatory changes and evaluate investment returns The author draws on more than half a decade of experience and interviews with high-level investors in the U.S. and abroad. Whether you are contemplating a career in this industry, hoping to raise money for an entrepreneurial endeavor, or are already a seasoned veteran of venture finance, the book's insights and real-world examples will cement your understanding. Essentials of Venture Capital is the first comprehensive book to explain venture capital, how it is changing and what it will look like in the future.
3ds Max 2011 Bible
Updated version of the bestselling 3ds Max book on the market Used by more than 150,000 people, and the winner of more than 65 industry awards, 3ds Max is the world's most popular animation modeling and rendering software for film, television, video games, and design visualization. 3ds Max Bible is the world’s most popular book for getting the most out of the software. Whether a novice looking to create something immediately using the Quick Start tutorial, or an experienced 3ds Max user who simply wants to check out the software's latest and greatest features, this update to the bestselling 3ds Max book on the market continues to be the most comprehensive reference on this highly complex application. Packed with expert advice, timesaving tips, and more than 150 step-by-step tutorials 16-page color insert highlights the work of some of today’s most cutting-edge 3D artists Includes a companion DVD with a searchable, full-color version of the 3ds Max Bible, as well as customizable models and textures The only comprehensive reference-tutorial on 3ds Max, it's no wonder the 3ds Max Bible is the bestselling 3ds Max book in the world and a favorite of both amateur and professional animators. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Professional Blogging For Dummies
Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!