John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedDear Mr. Buffett. What an Investor Learns 1,269 Miles from Wall Street
Janet Tavakoli takes you into the world of Warren Buffett by way of the recent mortgage meltdown. In correspondence and discussion with him over 2 years, they both saw the writing on the wall, made clear by the implosion of Bear Stearns. Tavakoli, in clear and engaging prose, explains how the credit mess happened beginning with the mortgage lending Ponzi schemes funded by investment banks, the Fed bailout and its impact on the dollar. Through her narrative, we hear from Warren Buffett and learn how his enduring principles caused him to see the mess that was coming well in advance and kept him and his investors well out of the way.
Tackling Tumblr. Web Publishing Made Simple
A comprehensive guide to the popular web publishing site Tumblr The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. That's where this helpful book comes in. Written by well-respected author Thord Hedengren, this step-by-step guide is an ideal starting point for Tumblr newcomers as well as web designers who want to take their Tumblblogs to the next level. You'll learn how to maximize the full potential of this amazing blogging and lifestreaming platform as you create your first post, make your Tumblr blog unique, create your own custom themes, and more. Introduces you to the exciting world of Tumblr, the popular web publishing platform Walks you through posting quotes, links, photos, audio, and more Addresses finding and installing themes, using a comment system on your Tumblr site, and integrating third-party content Demonstrates how to create your own custom theme, network in the Tumblr community, and modify your Tumblr themes with HTML and CSS Explains ways to integrate Tumblr with other services, including Facebook, Twitter, and Flickr There's no need to grumble about learning Tumblr—this book is all you need!
Storm Proof Your Money. Weather Any Economy, Rebuild Your Portfolio, Protect Your Future
Accessible financial guidance for turbulent economic times With the stock market in a tailspin, real estate market continuing to drop, and the economy in recession, it's important to understand how you can get through these difficult times. Whether you're twenty-six or sixty-two, you still need to live and provide for your future. That's why you need Survive the Slump. As the personal finance columnist for the Wall Street Journal Online, author Brett Arends has become an authority for individuals who need to know how to best position themselves and their money. Now, with his new book, Arends has crafted a financial plan that anyone can put to work immediately. From protecting what you have to rebuilding what you've lost, Survive the Slump provides just the guidance needed. Outlines effective strategies for spending smarter, saving more, and making sure that your money grows reasonably Contains straightforward advice that highlights immediate savings opportunities Provides a timely financial action plan from a trusted Wall Street Journal columnist Written with every investor in mind, Survive the Slump will help you make smarter investment decisions and put you in a better position to survive and thrive under any economic condition.
Data Points. Visualization That Means Something
A fresh look at visualization from the author of Visualize This Whether it's statistical charts, geographic maps, or the snappy graphical statistics you see on your favorite news sites, the art of data graphics or visualization is fast becoming a movement of its own. In Data Points: Visualization That Means Something, author Nathan Yau presents an intriguing complement to his bestseller Visualize This, this time focusing on the graphics side of data analysis. Using examples from art, design, business, statistics, cartography, and online media, he explores both standard-and not so standard-concepts and ideas about illustrating data. Shares intriguing ideas from Nathan Yau, author of Visualize This and creator of flowingdata.com, with over 66,000 subscribers Focuses on visualization, data graphics that help viewers see trends and patterns they might not otherwise see in a table Includes examples from the author's own illustrations, as well as from professionals in statistics, art, design, business, computer science, cartography, and more Examines standard rules across all visualization applications, then explores when and where you can break those rules Create visualizations that register at all levels, with Data Points: Visualization That Means Something.
Taxation for Australian Businesses. Understanding Australian Business Taxation Concessions
Simplify tax and save money with streamlined bookkeeping Small businesses are often just that—small. Bookkeeping may be done by a professional outside the company, but more often falls to an employee or the business owner, who may or may not be well-schooled in the intricacies of tax law and business regulations. Tax time can end up costing small businesses a fortune in either professional fees or missed deductions every year. What if you could simplify the process and save money? Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the ultimate guide to tax for the small business owner. Author Rod Caldwell, 20-year veteran of the Australian Taxation Office, leads you through the process of managing your books and keeping more straightforward records to simplify the process of filing tax. The introduction of the GST and the new tax system involves a lot of new work for business owners, but Taxation for Australian Businesses eases the way by explaining the intricacies of applicable tax law, fully updated to parallel the May 2014 budget. Topics include: Business structures, accounting systems, and cash accounting FBT, private versus domestic use, and when to record a payment Motor vehicles, the GST, and depreciation Owners salary, end of period processing, and how to account for stock trading The book explains everything you need to know and ties it all together to show you how to put the information into practice. No jargon, no textbooks, just common sense and reason. If you would like to get your bookkeeping straightened out and get back to your business, Taxation for Australian Businesses: Understanding Australian Business Taxation Concessions is the one guide that will get you there quickly.
Listen First!. Turning Social Media Conversations Into Business Advantage
This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. —Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen «Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order.» —Stan Sthanunathan, Vice President, Marketing Strategy & Insights, Coca-Cola «One by one, the best marketing companies are putting 'listening to consumers' on their strategic agenda. Following each announcement, we hear . . . silence, as staff groups try to grapple with the new directive. Listen First! is a timely, unhyped, and pragmatic field guide for those exploring the world of listening.» —Ted McConnell, EVP Digital, Advertising Research Foundation; former head of Digital Marketing Innovation, Procter & Gamble «How many of you have an effective listening strategy? To help guide you in the listening maze, identify new business opportunities, and select the right partners for the development and implementation of an effective listening strategy, this book is a must and an enjoyable read!» —Prof. Yoram (Jerry) Wind, The Lauder Professor, The Wharton School «We started J&D's with a single idea – to make everything taste like bacon. All we needed now were customers. So we decided to go where the conversations were, and we've been listening ever since. We use social media to connect with our customers, promote our advancements in bacon-o-vation, and ask for their feedback on new product development. If you're an entrepreneur or run a small business, this book will give you lots of examples and terrific and practical ideas for creatively listening to your customers and growing it.» —Justin Esch, cofounder, J&D's Foods
Brand Advocates. Turning Enthusiastic Customers into a Powerful Marketing Force
Praise for Brand Advocates «Ignite your Advocates! Fuggetta shows you how.» —SCOTT MONTY, Head of Social Media, Ford «Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.» —SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts «Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear, and filled with practical advice, this book shows you how to turn your enthusiastic customers into a powerful Brand Army.» —PORTER GALE, former Vice President of Marketing, Virgin America «In an era of connected consumerism, advocacy puts the word in word of mouth. Nothing is more authentic or effective. This book shows you exactly how to find and engage your advocates.» —BRIAN SOLIS, Principal Analyst, Altimeter Group, and author, The End of Business as Usual «Inspiring Advocates is one of Method's seven obsessions. Get this book and be inspired. Highly recommended!» —ERIC RYAN, Cofounder, Method «Fuggetta's equation for building great brands in the social media age is proven and powerful. Every hotel marketer should read this book.» —CHIP CONLEY, Founder, Joie De Vivre Hospitality, and author, Emotional Equations «Brand Advocates is a book every public relations professional should read. It's the definitive guide to authentic advocacy.» —AEDHMAR HYNES, Chief Executive Officer, Text 100 Public Relations «Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. As a result, trust has shifted to the participants. Many brands, knowing their credibility has diminished, rely on advocacy programs where trusted members of the community are given a platform and encouraged to speak. Fuggetta shows you exactly how to create an advocacy program that empowers your trusted Advocates.» —JEREMIAH OWYANG, Partner, Altimeter Group
Mezzanine Financing. Tools, Applications and Total Performance
An in-depth explanation of mezzanine finance Mezzanine finance products, which have grown increasingly popular in recent years, involve a unique and complex form of analysis because of their hybrid nature. Because mezzanine finance involves no collateral, it accentuates legal terms, term sheets, and contracts, in addition to depicting dynamics of both debt and equity. Experienced chairman, lecturer, and professor of investment banking Luc Nijs presents readers with a thorough description of product groups, structuring and pricing, and cultural discrepancies in terms of regulation and application in Mezzanine Financing: Tools, Applications and Total Performance. Nijs analyzes common triumphs and failures encountered in mezzanine financing, and he discusses techniques for risk analysis and risk mitigation. A final study of international capital markets, their products' relevance, attractiveness, and liquidity, and the effects on pure equity/fixed-income risk concludes the book. Conveys a professional's advice through case studies of various regions, industries and contexts Provides the only complete analysis of mezzanine finance as no other books take on the topic as their only subject Details an increasingly popular and globally relevant subject in finance Those seeking a detailed explanation of the complexities within mezzanine financing will encounter a professional account in Nijs's book.
Predicting Malicious Behavior. Tools and Techniques for Ensuring Global Security
A groundbreaking exploration of how to identify and fight security threats at every level This revolutionary book combines real-world security scenarios with actual tools to predict and prevent incidents of terrorism, network hacking, individual criminal behavior, and more. Written by an expert with intelligence officer experience who invented the technology, it explores the keys to understanding the dark side of human nature, various types of security threats (current and potential), and how to construct a methodology to predict and combat malicious behavior. The companion CD demonstrates available detection and prediction systems and presents a walkthrough on how to conduct a predictive analysis that highlights proactive security measures. Guides you through the process of predicting malicious behavior, using real world examples and how malicious behavior may be prevented in the future Illustrates ways to understand malicious intent, dissect behavior, and apply the available tools and methods for enhancing security Covers the methodology for predicting malicious behavior, how to apply a predictive methodology, and tools for predicting the likelihood of domestic and global threats CD includes a series of walkthroughs demonstrating how to obtain a predictive analysis and how to use various available tools, including Automated Behavior Analysis Predicting Malicious Behavior fuses the behavioral and computer sciences to enlighten anyone concerned with security and to aid professionals in keeping our world safer.
Cost Reduction Analysis. Tools and Strategies
Discover the tools for knowing the costs your company should cut, without impacting its ability to deliver goods and services New from Steve Bragg, this book provides the tools for determining which costs a company should cut, without impacting its ability to deliver goods and services. It explains how to use throughput analysis in order to locate bottleneck operations in a company, which in turn dictates where capital investments should (and should not) be made. Delves into process analysis, to determine where excess resources are being used in a business process Describes the total cost of ownership, showing how a single purchasing decision actually snowballs into a variety of ancillary costs Shows how to create and use a spend management system to reduce procurement costs Shows how just-in-time systems can be used to eliminate inventory costs Cost Reduction Analysis: Tools and Strategies provides examples to show how much cost can potentially be eliminated to avoid drastic action later that can imperil your corporation's direction and future.