John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe Small Business Bible. Everything You Need to Know to Succeed in Your Small Business
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Built-In Social. Essential Social Marketing Practices for Every Small Business
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
The Bruce R. Hopkins Nonprofit Law Library. Essential Questions and Answers
Need a quick answer to a nonprofit legal conundrum? It’s literally at your fingertips with The Bruce R. Hopkins Nonprofit Law Library. Supplying you with find-it-on-the-run answers to your nonprofit law questions, this Library prepares you to meet and manage your nonprofit’s legal obligations with its step-by-step guidance. Packed with authoritative answers to the most essential questions on how to start a nonprofit organization; nonprofit law basics; maintenance of tax exemption; public charity rules; unrelated business rules; boards of directors and compensation; conflicts of interest; self-dealing; liability, and much more, this e-Library offers hands-on information mined from the following bestselling books and updated and expanded by the leading authority on nonprofit law, Bruce R. Hopkins: • Nonprofit Law for Religious Organizations: Essential Questions & Answers / Bruce R. Hopkins and David Middlebrook • 650 Essential Nonprofit Law Questions Answered / Bruce R. Hopkins • The Legal Answer Book for Private Foundations / Bruce R. Hopkins and Jody Blazek • Starting and Managing a Nonprofit Organization, Sixth Edition / Bruce R. Hopkins • Nonprofit Law for Colleges and Universities / Bruce R. Hopkins, Virginia C. Gross, and Thomas J. Schenkelberg From acquiring and maintaining tax-exempt status to fundraising regulation, The Bruce R. Hopkins Nonprofit Law Library gives you the legal guidance and practical insights you need—now.
Project Risk Management. Essential Methods for Project Teams and Decision Makers
An easy to implement, practical, and proven risk management methodology for project managers and decision makers Drawing from the author's work with several major and mega capital projects for Royal Dutch Shell, TransCanada Pipelines, TransAlta, Access Pipeline, MEG Energy, and SNC-Lavalin, Project Risk Management: Essential Methods for Project Teams and Decision Makers reveals how to implement a consistent application of risk methods, including probabilistic methods. It is based on proven training materials, models, and tools developed by the author to make risk management plans accessible and easily implemented. Written by an experienced risk management professional Reveals essential risk management methods for project teams and decision makers Packed with training materials, models, and tools for project management professionals Risk Management has been identified as one of the nine content areas for Project Management Professional (PMP®) certification. Yet, it remains an area that can get bogged down in the real world of project management. Practical and clearly written, Project Risk Management: Essential Methods for Project Teams and Decision Makers equips project managers and decision makers with a practical understanding of the basics of risk management as they apply to project management. (PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)
Managing Foundations and Charitable Trusts. Essential Knowledge, Tools, and Techniques for Donors and Advisors
The insider's guide to charitable organizations for donors and their advisors Do you know when to use a private foundation, a donor-advised fund, or a charitable remainder trust or other charitable vehicle? Do you know the different tax benefits, limitations, and control rules for each alternative? Do you have an appropriate investment policy for your endowed charities? Do you have a rubric for avoiding fraud? Do you know what to look for to make sure that your charitable donations don't do the opposite of what you intend? In Managing Foundations and Charitable Trusts, Roger D. Silk and James W. Lintott provide a comprehensive guide for charitable donors and their advisers. Additional topics include: Foundation Governance When to seek additional professional help When and how to turn a CRT interest into cash Key tax issues Creating a legacy Why tax planning is so difficult, and how to approach it Straightforward and authoritative, Managing Foundations and Charitable Trusts is a handy, easy-to-read guide that all donors and their advisors will want to keep on hand.
Problems and Solutions in Mathematical Finance. Equity Derivatives, Volume 2
Detailed guidance on the mathematics behind equity derivatives Problems and Solutions in Mathematical Finance Volume II is an innovative reference for quantitative practitioners and students, providing guidance through a range of mathematical problems encountered in the finance industry. This volume focuses solely on equity derivatives problems, beginning with basic problems in derivatives securities before moving on to more advanced applications, including the construction of volatility surfaces to price exotic options. By providing a methodology for solving theoretical and practical problems, whilst explaining the limitations of financial models, this book helps readers to develop the skills they need to advance their careers. The text covers a wide range of derivatives pricing, such as European, American, Asian, Barrier and other exotic options. Extensive appendices provide a summary of important formulae from calculus, theory of probability, and differential equations, for the convenience of readers. As Volume II of the four-volume Problems and Solutions in Mathematical Finance series, this book provides clear explanation of the mathematics behind equity derivatives, in order to help readers gain a deeper understanding of their mechanics and a firmer grasp of the calculations. Review the fundamentals of equity derivatives Work through problems from basic securities to advanced exotics pricing Examine numerical methods and detailed derivations of closed-form solutions Utilise formulae for probability, differential equations, and more Mathematical finance relies on mathematical models, numerical methods, computational algorithms and simulations to make trading, hedging, and investment decisions. For the practitioners and graduate students of quantitative finance, Problems and Solutions in Mathematical Finance Volume II provides essential guidance principally towards the subject of equity derivatives.
The Good Fail. Entrepreneurial Lessons from the Rise and Fall of Microworkz
An inside look at how companies and executives rise and fall, with important lessons for all aspiring entrepreneurs The Good Fail is part business story, part guilty pleasure, exploring Richard Keith Latman's very public missteps and the painful lessons he learned as a result, presented to fellow entrepreneurs, in his own words, for the first time. Written in a lively, conversational style, the book answers questions many computer industry veterans have been asking for more than a decade about what went wrong at Microworkz, the failed former free PC enterprise. Chronicling Latman's long roller-coaster journey back and offering pointed advice about effective business development, negotiating, human resource management, and leadership, which Latman has successfully applied at his latest ventures, iMagicLab and Latman Interactive, the book is an important set of insights for entrepreneurs everywhere. Offers 19 practical lessons learned, which can help put other entrepreneurs on the path to success faster Includes invaluable insight into how to overcome even the worst public business failures Provides a behind-the-scenes look from the ultimate insider at an important time in computer industry history Presents a case study of how personal and business lives can negatively impact each other Microworkz's failure can be your success. The Good Fail provides both important insights into how to start a business that will reap rewards, and warnings about how to avoid going astray.
Trend Trading Set-Ups. Entering and Exiting Trends for Maximum Profit
An expert reveals a step-by-step process for profiting from neoclassical qualified trend trading Trend Trading Set-Ups extends the neoclassical concept of qualified trend first introduced by Little in Trend Qualification and Trading, providing traders and investors with a sound methodology for uncovering the very best trade set-ups and the ability to time trade entries like never before. In Trend Trading Set-Ups, Little reveals the data behind qualified trends and utilizes a novel concept involving time to calculate trend failure probability rates. Little reduces the complex to its most simplistic form compressing all trades types into just two classes – retraces and breakouts. Once simplified, over a decade worth of qualified trend data is examined. The result is a comprehensive presentation of what makes some trades enormously better than others and how you can both find and exploit the most favorable trade set-ups. Some trading books are an interesting read but soon forgotten. A few books you place on the reachable shelf and refer to often. In Trend Trading Set-Ups L.A. Little offers you an entirely new way of approaching an old subject and does so in a style that is both as riveting as it is valuable. As with Trend Qualification and Trading you will find this book an easy but comprehensive read and one that you will turn to again and again while pursuing your trading and investing endeavors.
Liars and Outliers. Enabling the Trust that Society Needs to Thrive
In today's hyper-connected society, understanding the mechanisms of trust is crucial. Issues of trust are critical to solving problems as diverse as corporate responsibility, global warming, and the political system. In this insightful and entertaining book, Schneier weaves together ideas from across the social and biological sciences to explain how society induces trust. He shows the unique role of trust in facilitating and stabilizing human society. He discusses why and how trust has evolved, why it works the way it does, and the ways the information society is changing everything.
The Benevolent Dictator. Empower Your Employees, Build Your Business, and Outwit the Competition
An unconventional philosophy for starting and building a business that exceeds your own expectations What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gauntlet. Those who succeed are benevolent dictators—able to make the intricate process happen in days, weeks and months to win. The Benevolent Dictator gives you no-nonsense how-to advice and examples that have worked. This non-traditional, gung-ho guide is not afraid to lay out the leadership methods that can effectively get a new business off the ground, and through the requisite fast-track growth phases that produce tangible success measured by your bottom line and your wallet. Learn critical specifics on how to move from idea development to build-out, through steps for continuous improvement, and on to the big cash out Features proven tools, strategies, and tactics that will help you bottle entrepreneurial lightning over and over again As the cofounder of office retail giant OfficeMax, the author turned a $3 million investment into a $1.5 billion sale in his 16 years as CEO Beating the competition is never easy. For those times when you need an iron hand, then you also need the wisdom to know when and how to use it. Whether you're a business student, aspiring entrepreneur, or a practicing executive, you need to discover the winning ways of The Benevolent Dictator.