John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedClick Here. Make the Internet Work for Your Business
Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what – and what not – to do, this book will guide you through the process of building the most valuable marketing tool you could ever invest in, and help you get the most out of your business. In this book you'll discover how to: attract people to your website (and get them to come back again) sell your product online (and sell more of it) manage your online business (so that it works for you) set and achieve all your business goals (whatever they may be!)
App Empire. Make Money, Have a Life, and Let Technology Work for You
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Escape From Debt. Make a Plan, Take Action, Get Happy and Love Your Life
These days, having some level of personal debt is the norm: everyone you know has a credit card, a mortgage, a personal loan. And no matter your income level, the habits and behaviours associated with accumulating debt are universal; once you're in it, you become trapped in a never-ending cycle of working, paying bills, working some more, paying more bills. You feel like you are working for the bank (paying THEM interest on your debt), when really the bank should be working for you (paying YOU interest on your savings). And because everyone's in this situation, we consider it normal! What people don't talk about is that not only can debt have a negative impact on your finances, it can also compromise your personal wellbeing. This book shows you how to alter your mindset so you can live a happier, healthier and less stressful life. By becoming aware of where your money is going you'll manage to cure yourself of the debt affliction and remain free of its grasp. Life coach Tim Williamson, a former bank employee and debt collector, shares his insider knowledge on how the finance industries prey on people's behaviours in order to reap the most money from personal loans and credit card debts. In just three hours you will learn the simplest way to shrug off the shackles of debt, and how to transform your attitudes and behaviours towards credit so that you never get caught out again.
Escape from Smoking. Look Younger, Feel Younger, Make Money and Love Your Life!
A leading motivational speaker on how to finally break the smoking habit-in only three hours Of the 46 million adult Americans who now smoke, the vast majority would like to quit. In about as much time as it takes to read his new book, author Tim Williamson outlines a proven, life-changing plan that will free smokers from their addiction permanently-without nicotine patches and gums. Escape from Smoking not only offers all the tools and processes that will help smokers quit smoking for life, it's interactive workbook style allows them finally to reflect on their situation and record their thoughts and feelings about why they want to quit and what they ultimately want to get out of life. Includes additional resources and backup that enhance one's determination to quit A journey of empowerment, Escape from Smoking helps smokers reclaim their lives through a program that will enable them to feel better, look younger, save money, and experience the triumph of a smoke-free life.
Game of Thrones and Philosophy. Logic Cuts Deeper Than Swords
An in-depth look at the philosophical issues behind HBO's Game of Thrones television series and the books that inspired it George R.R. Martin's New York Times bestselling epic fantasy book series, A Song of Ice and Fire, and the HBO television show adapted from it, have earned critical acclaim and inspired fanatic devotion. This book delves into the many philosophical questions that arise in this complex, character-driven series, including: Is it right for a «good» king to usurp the throne of a «bad» one and murder his family? How far should you go to protect your family and its secrets? In a fantasy universe with medieval mores and ethics, can female characters reflect modern feminist ideals? Timed for the premiere of the second season of the HBO Game of Thrones series Gives new perspectives on the characters, storylines, and themes of Game of Thrones Draws on great philosophers from ancient Greece to modern America to explore intriguing topics such as the strange creatures of Westeros, the incestuous relationship of Jaime and Cersei Lannister, and what the kings of Westeros can show us about virtue and honor (or the lack thereof) as they play their game of thrones Essential reading for fans, Game of Thrones and Philosophy will enrich your experience of your favorite medieval fantasy series.
Intermediate Structured Finance Modeling. Leveraging Excel, VBA, Access, and Powerpoint
This book provides a pragmatic, hands-on approach to reaching an intermediate level of sophistication as a financial modeler. Expanding on the first book, A Fast Tract to Structured Finance Modeling, Monitoring, and Valuation, the book will guide you step-by-step through using learned principals in new and more powerful applications. These applications will build on the knowledge of Excel and VBA gained, expand the use of Access for data management tasks, as well as PowerPoint and Outlook for reporting and presentation tasks.
Recharge. Lessons to Revitalise Yourself, Your Team or Your Business in 60 Minutes or Less
Do you need a RECHARGE? Most people do. Even the most talented people get bogged down every now and again. The main cause of business failure is the failure to take action because making the first move can be hard! But you can start now…by reading this book! Recharge will revitalise your entire approach to business. Each of the 52 performance-enhancing lessons is designed to be read, absorbed and acted on in 60 minutes or less: from your management style to your financial decision-making to self-motivation. Inside you'll find jargon-free information that will help you achieve many of the things you have been putting off for months, or even years. Written for entrepreneurs, small business owners, executives, managers and employees, Recharge provides simple but powerful tools to: Get you over a hump Get through an issue Get fired up Get into action!
Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.
Stewardship. Lessons Learned from the Lost Culture of Wall Street
A compelling argument for why stewardship of wealth and service to others should be our highest financial priority Stewardship is the journey of financial insider John Taft towards understanding and affirming the importance of stewardship—which he has come to define as «serving others»—as a core principle for the financial services industry, the global financial system, and society at large. By defining the attributes of authentic stewardship, this book presents a path forward by analyzing the success of Canadian banks in weathering the financial crisis; evaluates the effectiveness of global financial reform efforts in making the financial system safer, sounder, and more secure; offers wealth management prescriptions for individual investors; evaluates the potential of ESG (environmental, social, and governance) investment processes as a way to instill stewardship behaviors among corporate CEOs (particularly at financial services firms); and, ultimately, calls for a return to stewardship's core principles as the key to not only minimizing the scope and consequences of future failures, but also to addressing other societal challenges. Argues for a return towards stewardship, with financial services companies doing right by their customers Analyzes the response of Canadian banks to the financial crisis to provide meaningful advice for investors and businesses alike Inspired by Taft's experience running one of the largest wealth management firms in the country during the financial crisis and his direct participation in subsequent legislative and regulatory efforts to rewrite the rules under which the U.S. securities industry operates From the man who made the decision to reimburse clients affected by the collapse of a money market mutual fund comes a compelling look at why financial service companies should start doing what's right for their customers.
Behind the Berkshire Hathaway Curtain. Lessons from Warren Buffett's Top Business Leaders
Warren Buffett is a legend primarily for his investment philosophy. He isn’t concerned about the intricacies of the market, but instead focuses on the quality of the companies Berkshire Hathaway stands behind. Yet we know little about the leaders of the companies that Buffett handpicks. In Behind the Berkshire Hathaway Curtain: Lessons from Warren Buffett’s Top Business Leaders, author Ronald W. Chan – founder and CEO of Chartwell Capital – offers a behind-the-scenes look into the careers of Berkshire Hathaway executives who have both directly and indirectly contributed to the conglomerate’s success. Drawing on exclusive interviews from Berkshire leaders, Chan vividly describes how an exceptional group of managers has built a culture of achievement. With a keen eye for detail, he shows how their lessons can be applied for career success and personal fulfillment. Brimming with practical advice, the book will appeal to both executives and employees wanting to improve their leadership skills and work performance. Covering the career and life decisions of David Sokol of MidAmerican Energy, Cathy Baron-Tamraz of Business Wire, Dennis Knautz of Acme Brick, Randy Watson of Justin Brands, Stan Lipsey of Buffalo News, and many more, the book offers a wide range of business insights, philosophies, and strategies directly from leaders at the top of their fields.