John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Grow Globally. Opportunities for Your Middle-Market Company Around the World

    Mona Pearl

    Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time. Reveals how to anticipate change in global decision-making and execution Explores how to identify trends and respond to differences between internal corporate culture and the target culture Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.

    The Power in a Link. Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn

    Dave Gowel

    Make your LinkedIn account work for you and your business LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the «LinkedIn Jedi,» delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book: Advises readers how to spur effective network growth by projecting the right message online Demonstrates how to build and enhance readers' online presence Shows readers how to seek targeted introductions to the connections that matter most Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

    Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

    Katie Paine Delahaye

    In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are «fuzzy and intangible,» they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

    Living Thin. One Woman's Journey from Penniless to Prosperous in a Year

    Antonia Magee

    Maggie Rose is 29, single and perpetually broke. With a weakness for this season's must-haves, good food and good wine, money is something that Maggie spends, not saves. But with mounting credit card debt, her job at the newspaper failing to support her lifestyle and the man of her dreams in love with someone else, Maggie finds herself desperate to tighten her belt and get a healthy relationship with her finances. With the support of her friends, some professional advice and a little thing called eBay, can Maggie change her ways and live thin? Living Thin is a funny and light-hearted tale that will help you learn how to budget, pay off debt and save money… and still have a life!

    Exile on Wall Street. One Analyst's Fight to Save the Big Banks from Themselves

    Mike Mayo

    An insider points out the holes that still exist on Wall Street and in the banking system Exile on Wall Street is a gripping read for anyone with an interest in business and finance, U.S. capitalism, the future of banking, and the root causes of the financial meltdown. Award winning, veteran sell side Wall Street analyst Mike Mayo writes about one of the biggest financial and political issues of our time – the role of finance and banks in the US. He has worked at six Wall Street firms, analyzing banks and protesting against bad practices for two decades. In Exile on Wall Street, Mayo: Lays out practices that have diminished capitalism and the banking sector Shares his battle scars from calling truth to power at some of the largest banks in the world and how he survived challenging the status quo to be credited as one of the few who saw the crisis coming Blows the lid off the true inner workings of the big banks and shows the ways in which Wall Street is just as bad today as it was pre-crash. Analyzes the fallout stemming from the market crash, pointing out the numerous holes that still exist in the system, and offers practical solutions. While it provides an education, this is no textbook. It is also an invaluable resource for finance practitioners and citizens alike.

    Reflections on Leadership and Career Development. On the Couch with Manfred Kets de Vries

    Manfred

    Manfred Kets de Vries is in a unique and special position to analyze leadership, human development, behavior, and what it takes to be an outstanding leader. Manfred's book, like all his other works, is worth reading several times, preserving it for reading again and again and to reflect and learn. – B Muthuraman, Managing Director, Tata Steel Ltd. «At a very practical level [Manfred Kets de vries] has affected for the better the lives of probably more leaders-and therefore their followers-than anyone else alive. In this book, in an empathic and thoroughly compelling way, he draws on his long coaching career and deeply personal experiences of his own to throw light on leadership, the relationship between leaders and followers, and the challenges we all must face. If you care about these things (and who does not?). you will not be able to put this book down.» – John Whitehead, Secretary to the Treasury, New Zealand «This book is a real Bible for anyone striving not only to live with, but to comprehend all the subtleties, ideals, and life roles of a leader in modern society.» – Nicholas Chitov, CEO of City Mortgage Bank «Through the clinical lens which Manfred Kets de Vries so aptly applies to business settings, the reader is guaranteed to meet himself, and-who knows-intrigued to go further on the journey of self-examination.» – Philippe Haspeslagh, Dean, Vlerick Leuven gent Management School «In this important book, [Manfred Kets de Vries] pauses to look back and review what he has learned over the years. The result is remarkably insightful on several counts; readers will learn much on leadership and career development. they will also better understand the personal and professional development of a giant among leadership scholars.» – Jean-Francois Manzoni, Professor of Leadership and Organizational development, IMD «Through a unique understanding of the 'inner theater,' Manfred Kets de Vries provokes leaders to reflect on drivers of their behavior and of those around them. This book provides insight o the tools needed to create high performance teams and achieve personal fulfillment throughout a journey in leadership.» – Paul Geason, group Managing Director, Telstra «Whether you are a leader or a follower, after having read this book you will be the opposite, or both. And if not, you will at least understand the neurotic leader, whether it is in your boos, or in yourself. Maybe even in your spouse.» – Christian Dreyer, CEO, Hansen Sicherheitstechnik AG, Munich «This new book is a collection of Manfred's intelligence and wisdom. His concept of constructive narcissism will help a lot of leaders to understand themselves and others. Manfred is like good wine, the older the better.» – Salem Samhoud, Founder, & Samhoud «In his latest book, Manfred Kets de Vries successfully combines his versatility of roles-as an academic entrepreneur, psychoanalyst, consultant, leadership coach, and professor-to produce an academic classic on leadership from eh perspective of career development.» – Vaseehar Hassan, Chairman, Unicorn International Islamic Bank, Malaysia

    Mad Men and Philosophy. Nothing Is as It Seems

    William Irwin

    A look at the philosophical underpinnings of the hit TV show, Mad Men With its swirling cigarette smoke, martini lunches, skinny ties, and tight pencil skirts, Mad Men is unquestionably one of the most stylish, sexy, and irresistible shows on television. But the series becomes even more absorbing once you dig deeper into its portrayal of the changing social and political mores of 1960s America and explore the philosophical complexities of its key characters and themes. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of history's most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. You'll gain insights into a host of compelling Mad Men questions and issues, including happiness, freedom, authenticity, feminism, Don Draper's identity, and more. Takes an unprecedented look at the philosophical issues and themes behind AMC's Emmy Award-winning show, Mad Men Explores issues ranging from identity to authenticity to feminism, and more Offers new insights on your favorite Mad Men characters, themes, and storylines Mad Men and Philosophy will give Mad Men fans everywhere something new to talk about around the water cooler.

    At the Crossroads. Not-for-Profit Leadership Strategies for Executives and Boards

    Philip Coltoff

    An indispensable guide to the complex art of nonprofit leadership and management In The Challenge of Change, Philip Coltoff distills the insights he has gained from nearly twenty-five years of leadership at The Children's Aid Society of New York City, one of the largest and best-known not-for-profit organizations in the nation. Now in a Second Edition, The Challenge of Change shares his ideas and experiences with a new generation of not-for-profit leaders and board members. Reflects new changes in board structure, statutory requirements, functional relationships, succession, and transitional relationships Looks at Coltoff's days at the helm of one of the oldest and most well-known institutions in the United States Unparalleled insight and wisdom from a true nonprofit leader and pioneer Nonprofit executives and board members will benefit from Coltoff's observations and advice about everything from strategic planning and fundraising, to working with volunteers, cultivating diversity, and achieving work/life balance. His straightforward, conversational style is highly readable, and his tales from the trenches help to illuminate the important lessons he learned along the way.

    Visual Leaders. New Tools for Visioning, Management, and Organization Change

    David Sibbet

    What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally «trans-forming» communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals—and examples of methods for implementation throughout an organization. Written for all levels of leadership in organizations, from department heads through directors, heads of strategic business units, and "C" level executives Explores how communications has become interactive and graphic and how these tools can be used to shape direction and align people for implementation Brings tools, methods and frameworks to life with stories of real organizations modeling these practices Visual Leaders answers the question of how design thinking and visual literacy can help to orient leaders to the complexity of contemporary organizations in the private, non-profit, and public sectors.

    The Gartley Trading Method. New Techniques To Profit from the Market's Most Powerful Formation

    Larry Pesavento

    A detailed look at the technical pattern simply referred to today as the Gartley Pattern Gartley patterns are based on the work of H.M. Gartley, a prominent technical analyst best known for a particular retracement pattern that bears his name. In recent years, Gartley patterns-which reflect the underlying psychology of fear and greed in the markets-have received renewed interest. This definitive guide skillfully explains how to utilize the proven methods of H.M. Gartley to capture consistent profits in the financial markets. Page by page, you'll become familiar with Gartley's original work, how his patterns can be adapted to today's fast moving markets, and what it takes to make them work for you. Examines how to identify and profit from the most powerful formation in the financial markets Discusses the similarities, differences and the superiority of the Gartley Pattern compared to classical chart patterns including Elliott Wave Shows how to apply filters to Gartley patterns to improve the probability of your trading opportunities, as well as specific rules where to enter and exit positions Gartley's pattern is based on a unique market position where most traders refuse to participate due to fear. This book reveals how you can overcome this fear, and how to profit from the most consistent and reliable pattern in the financial markets.