John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedGet Seen. Online Video Secrets to Building Your Business
The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the «Paul Revere of video blogging,» offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
The Vega Factor. Oil Volatility and the Next Global Crisis
How oil volatility is affecting the global political scene, and where the oil market is heading The world is rapidly moving towards an oil environment defined by volatility. The Vega Factor: Oil Volatility and the Next Global Crisis takes an in-depth look at the most important topics in the industry, including strategic risk, why traditional pricing mechanisms will no longer govern the market, and how the current government approaches have only worsened an already bad situation. Details the industry's players, including companies, traders, and governments Describes the priorities that will need to be revised, and the policies needed to achieve stability Explains how today's oil market is fundamentally different from the pre-crisis market Oil prices affect everyone. The Vega Factor explains the new international oil environment of increasing consolidation and decreasing competition, and reveals how consumers and investors can navigate price volatility and new government policies.
The Audacity of Help. Obama's Stimulus Plan and the Remaking of America
The United States confronts its greatest economic crisis since the 1930s. President Obama has taken quick and decisive action to enact an economic stimulus package strong enough to address problems of historic proportions. What does this new package mean for American families, businesses, investors, and taxpayers? The Audacity of Help unrolls the blueprints and offers insights on how the economic stimulus package—as passed by Congress and signed into law by President Obama—will affect healthcare, education, the environment, energy, taxes, and more. The book includes analysis of sectors and industries that will benefit, as well as those that will not. Wasik's conclusions are firmly grounded in a comprehensive and enlightening evaluation of the final economic package passed into law. Extensive study and interviews with experts from each economic sector support his analysis.
Smart Parenting for Smart Kids. Nurturing Your Child's True Potential
WINNER! Mom's Choice Gold Award for parenting books – Mom's Choice Awards: The best in family-friendly media «My kid is smart, but…» It takes more than school smarts to create a fulfilling life. In fact, many bright children face special challenges: Some are driven by perfectionism; Some are afraid of effort, because they're used to instant success; Some routinely butt heads with authority figures; Some struggle to get along with their peers; Some are outwardly successful but just don't feel good about themselves. This practical and compassionate book explains the reasons behind these struggles and offers parents do-able strategies to help children cope with feelings, embrace learning, and build satisfying relationships. Drawing from research as well as the authors’ clinical experience, it focuses on the essential skills children need to make the most of their abilities and become capable, confident, and caring people.
God Goes to Work. New Thought Paths to Prosperity and Profits
Your most important business asset is already within you – realize it and capitalize on it Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energy. You too can join the revolution, because the tools these people are utilizing are found inside each and every one of us. Tom Zender, President Emeritus of Unity – a spiritual organization serving over three million individuals – and veteran corporate executive, reveals simple ways that you can use to find yourself suddenly on the inside edge. God Goes to Work lays out how the world rediscovered the essence of the most effective transactions and how you can implement these methods into the way you do business. This groundbreaking text gives you practical steps on how, no matter what you believe, you can learn to use your spiritual assets in business to achieve better things with greater ease. You'll discover How to make better, more profitable deals in business. The secret behind the world's most effective managers, executives and leaders, so that you can become one yourself. Simple steps to prepare your organization – no matter the size – to take advantage of the wondrous prospects that await it in this new economy. The world is finally ready to discover that spirituality is the very basis of all our most profitable business transactions. God Goes to Work gives you the practical roadmap to utilize this amazing, untapped resource for breakthrough business results.
Drucker on Leadership. New Lessons from the Father of Modern Management
Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.
The Loudest Duck. Moving Beyond Diversity while Embracing Differences to Achieve Success at Work
Written in an accessible style, The Loudest Duck is a business fable that offers an alternate view of a multicultural workplace through the use of practical stories and cultural anecdotes. For instance, the Chinese teach their children, «The loudest duck gets shot,» a viewpoint that gets carried into adulthood, while many Americans are taught, «The squeaky wheel gets the grease.» As a result, you find two distinct ways of doing business, neither one being necessarily the right or better way. By understanding others' viewpoint, you can understand how better to work with them.
Polar Bear Pirates and Their Quest to Engage the Sleepwalkers. Motivate everyday people to deliver extraordinary results
Conquer complacency and transform your team into a happy, winning crew. Polar Bear Pirates are highly focused, successful characters, they can’t help but motivate everyone around them and just like you; they love to have some fun. In their latest quest, they take on the Sleepwalkers, the workplace zombies who are with you in body but never take a step beyond the ordinary because their minds have drifted into sleep mode. Going through the motions, thinking the same old stuff and delivering the same results, they stand out like beacons of disappointment. Sleepwalkers can be found orbiting Planet Complacency. This place is in the arch enemy of success! It is a huge planet, more powerful than the inhospitable Rock Bottom, it appears to be a comfortable, safe and popular place to be. Yet this silent assassin is responsible for snuffing out millions of dreams and kidnapping untold potential. Stepping Beyond Ordinary The Polar Bear Pirates’ mission is to re-awaken dormant talent and release untapped potential. Join them and meet a cast of amazing characters, from Neg Ferrets and Bloaters, to Amps and Vamps. One thing’s for sure, you’ll come out the other side inspired and ready to get the best out of your team and the people around you. Polar Bear Pirates shows you how to motivate everyday people to deliver extraordinary results.
The Ultimate Daily Show and Philosophy. More Moments of Zen, More Indecision Theory
Savor moments of Zen like never before, with our Senior Philosophical Correspondents The Ultimate Daily Show and Philosophy is revised, expanded, and updated to probe deeper than ever before the philosophical significance of the quintessential “fake” news show of the 21st century. Features significant revisions and updates from the first 2007 edition Includes discussion of both The Daily Show and its spin-off, The Colbert Report Reveals why and how The Daily Show is philosophically engaging and significant Showcases philosophers at their best, discussing truth, knowledge, reality, and the American Way Faces head on tough and surprisingly funny questions about politics, religion, and power
AARP The Secret of Shelter Island. Money and What Matters
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In The Secret of Shelter Island, nationally renowned financial analyst and bestselling author Alexander Green explores the complicated relationship we all have with money and reveals the road map to a rich life. Drawing on some of today's best minds and many of history's greatest thinkers, The Secret of Shelter Island is both a much-needed source of inspiration and an insightful look at the role of both money and values in the pursuit of the good life. Addresses what really matters when it comes to money and how to make smarter decisions with what you have Describes the profound connection between money, character, personal philosophy, and outlook Other bestselling titles by Green: The Gone Fishin' Portfolio If you want to understand what ultimately provides meaning, contentment, and the satisfaction of a life well-lived, then read The Secret of Shelter Island.