John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedMarketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
Start It, Sell It & Make a Mint. 20 Wealth-Creating Secrets for Business Owners
Real world anecdotes and step-by-step strategies to build and sell a successful business Half of the roughly one million businesses that start up every year fail because of insufficient financing, poor management, or lack of basic entrepreneurial skills. Based on his own experience as well as those of the many other successful business owners interviewed for this book, Joe John Duran explains how to overcome these obstacles. This reader-friendly book offers easy-to-follow advice, including 20 vital secrets that will help business owners avoid the most common mistakes, grow their businesses successfully, and then sell them at the highest price possible. Joe John Duran (Santa Monica, CA) built a national investment firm with billions under management and thousands of clients. Within 10 years of creating it, he sold it to General Electric for tens of millions of dollars. He is a chartered financial analyst, CEO of Alchemy Capital, Chairman of Finance of the Santa Monica Bay Young Presidents Organization (YPO), and a member of the Association of Investment Management Research (AIMR) and the Los Angeles Society of Financial Analysts (LASFA).
The Martian Principles for Successful Enterprise Systems. 20 Lessons Learned from NASA's Mars Exploration Rover Mission
For the first time ever, the senior architect and lead developer for a key enterprise system on NASA's ongoing Mars Exploration Rover mission shares the secrets to one of the most difficult technology tasks of all-successful software development Written in a conversational, brief, and to-the-point style, this book presents principles learned from the Mars Rover project that will help ensure the success of software developed for any enterprise system Author Ronald Mak imparts anecdotes from his work on the Mars Rover and offers valuable lessons on software architecture, software engineering, design patterns, code development, and project management for any software, regardless of language or platform
Edison on Innovation. 102 Lessons in Creativity for Business and Beyond
In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.
Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Stop Acting Rich. ...And Start Living Like A Real Millionaire
The bestselling author of The Millionaire Next Door reveals easy ways to build real wealth With well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think. Now, in Stop Acting Rich ? and Start Living Like a Millionaire, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from acquiring wealth and details how to get out of it by emulating the working rich as opposed to the super elite. Puts wealth in perspective and shows you how to live rich without spending more Details why we spend lavishly and how to stop this destructive cycle Discusses how being «rich» means more than just big houses and luxury cars A defensive strategy for tough times, Stop Acting Rich shows readers how to live a rich, happy life through accumulating more wealth and using it to achieve the type of financial freedom that will create true happiness and fulfillment.
Surviving Grief ... and Learning to Live Again
An insightful, compassionate account of the grieving process that helps us through the pain and isolation experienced with the loss of a loved one.. We're never really prepared for the loss of someone we love. Thrown into a state of emotional chaos we experience rage, guilt, anxiety, and intense sadness all at once. It's the oldest story in the world, we tell ourselves – millions of people have had to cope with this before – and yet, we always believe that what we are experiencing is unique to us. We feel isolated in our anguish and often ashamed of what we are feeling. A profoundly compassionate and insightful book, Surviving Grief. & Learning to Live Again offers you the support and understanding you need to get you through this difficult time. Written by Dr. Catherine Sanders, a therapist and researcher specializing in bereavement issues and one who has lived through the loss of close family members, it helps you to see that what you are feeling is part of a natural process of readjustment and renewal. According to Dr. Sanders, grieving, like any other natural regenerative process, must be allowed to run its proper course if we are ever to regain our equilibrium and continue on with our lives. To help us better understand the process, she describes the five universal phases of grief: Shock, Awareness of Loss, Conservation and The Need to Withdraw, Healing, and Renewal, and guides us through each. Drawing directly from her own experiences and those of her clients and her research studies, she delves deeply and compassionately into the different experiences of grief, and talks about what it means to lose a mate, a parent, or a child. And she discusses the factors that can have an influence on the grieving process, such as age, gender, and the circumstances surrounding the loved one's death.
Mastering Photoshop CS3 for Print Design and Production
Unlike the early days of Photoshop, for several years now most Photoshop books have been aimed at photographers; there is a big hole on the bookstore shelf that needs to be filled by a Photoshop book that is geared specifically towards graphic design professionals and production artists. This core audience should not have to wade through useless chapters of content geared towards other users of the application, namely professional photographers, web designers, and video editors. Mastering Photoshop for Print Design and Production sets graphic designers and production artists in the right direction when implementing the latest version of Photoshop into their everyday workflow. It demonstrates how to use Photoshop for all aspects of print, from simpler tasks such as basic color correction and masking, to more advanced tasks such as color management, utilizing layer comps, and troubleshooting and automating RGB-to-CMYK color conversion. Entirely four-color throughout, Mastering Photoshop for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes: A «by pros for pros» approach: The author is an active professional working in graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills. Real-world examples: Running throughout the text are examples of how the various skills are applied in scenarios faced by real practitioners. Skill-based teaching and hands-on exercises. Companion files for tutorials and projects are provided on the accompanying CD-ROM. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Paying Less Tax 2006/2007 For Dummies
Find taxes taxing? You’re not alone! With rules and regulations constantly changing, and nine million of us having to work out our tax bill for ourselves, it’s no wonder that three quarters of us pay too much tax every year. Help is at hand, however, from this insider’s guide to understanding tax, and paying less of it. Including the latest figures from the Spring Budget, the book outlines the basics of the tax system in plain English and shows you how you could save money by avoiding those tax pitfalls and reducing your tax bill. All aspects of tax are covered from child credit, to savings, to pay as you earn schemes, and practical advice is given to show you how your tax savings could soon add up. If you are looking for a light hearted and easy to understand introduction to keeping more of your hard earned cash, look no further!
Into the Wardrobe. C. S. Lewis and the Narnia Chronicles
Published in the early 1950s, C. S. Lewis's seven Chronicles of Narnia were proclaimed instant children's classics and have been hailed in The Oxford Companion to Children's Literature as «the most sustained achievement in fantasy for children by a 20th-century author.» But how could Lewis (a formidable critic, scholar, and Christian apologist)conjure up the kind of adventures in which generations of children (and adults) take such delight? In this engaging and insightful book, C. S. Lewis expert David C. Downing invites readers to join his vivid exploration of the Chronicles of Narnia, offering a detailed look at the enchanting stories themselves and also focusing on the extraordinary intellect and imagination of the man behind the Wardrobe. Downing presents each Narnia book as its own little wardrobe – each tale an opportunity to discover a visionary world of bustling vitality, sparkling beauty, and spiritual clarity. And Downing's examination of C. S. Lewis's personal life shows how the content of these classic children's books reflects Lewis's love of wonder and story, his affection for animals and homespun things, his shrewd observations about human nature, along with his vast reading, robust humor, theological speculations, medieval scholarship, and arcane linguistic jokes. A fun glossary of odd and invented words will allow readers to speak with Narnian flair, regaling friends and family with unusual words like cantrips, poltoonery, hastilude, and skirling. A masterful work that will appeal to both new and seasoned fans of Narnia, Into the Wardrobe offers a journey beyond Narnia's deceptively simple surface and into its richly textured and unexpected depths.