John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedThe Selling Fox. A Field Guide for Dynamic Sales Performance
A follow-up to the author's highly successful Power Base Selling. Ideal for any kind of salesperson.
Adventures of a Currency Trader. A Fable about Trading, Courage, and Doing the Right Thing
Praise for ADVENTURES of a CURRENCY TRADER «A truly easy, unique, and enjoyable read! Rob has done it once again to teach us in the funniest way possible how not to make the most common trading mistakes. If you are tired of reading how-to books, this is perfect for you. I highly recommend this book to all traders. Everyone will learn something about themselves by reading this book.» —Kathy Lien, author, Day Trading the Currency Market, and Chief Strategist, www.dailyfx.com «Adventures of a Currency Trader is a must read for anyone who has ever traded or is thinking about trading in the Forex markets. Rob Booker has a unique way of taking years of market knowledge and transforming it into an educational and entertaining experience. It has quickly become a cult classic in my trading library!» —H. Jack Bouroudjian, Principal, Brewer Investment Group «Brilliant! Rob's humor and humanity shine through in this parable about trading and life. Filled with wisdom and wit, it's an exhilarating rollercoaster ride through the peaks and valleys of the learning curve, with many valuable lessons learned along the way.» —Ed Ponsi, President, FXEducator.com «Rob's fable of everyman 'Harry Banes' is destined to become a trading classic. This is both the missing piece and the foundation that comes before the strategies and methodologies. The search for the Holy Grail begins and ends in the heart and mind. The journey is authentic and real and if you're willing to take it with Rob, you will be rewarded in the end. Seldom has psychology and wisdom been so entertaining!» —Raghee Horner, trader and author of Forex Trading for Maximum Profit and Days of Forex Trading «In a series of insightful and entertaining vignettes, Rob Booker teaches both the novice and the experienced trader some hard won truths about the currency market. It's a must read book written by a guy who survived the trenches and went on to prosper in the biggest and most competitive financial market in the world.» —Boris Schlossberg, Senior Currency Strategist, Forex Capital Markets LLC, and author of Technical Analysis of the Currency Market
The Truth About Employee Engagement. A Fable About Addressing the Three Root Causes of Job Misery
The Truth About Employee Engagement was originally published as The Three Signs of a Miserable Job. A bestselling author and business guru tells how to improve job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: job misery. Millions of workers, even those who have carefully chosen careers based on true passions and interests, dread going to work, suffering each day as they trudge to jobs that make them cynical, weary, and frustrated. It is a simple fact of business life that any job, from investment banker to dishwasher, can become miserable. Through the story of a CEO turned pizzeria manager, Lencioni reveals the three elements that make work miserable – irrelevance, immeasurability, and anonymity – and gives managers and their employees the keys to make any job more engaging. As with all of Lencioni’s books, this one is filled with actionable advice you can put into effect immediately. In addition to the fable, the book includes a detailed model examining the three root causes of job misery and how they can be remedied. It covers the benefits of managing for job engagement within organizations – increased productivity, greater retention, and competitive advantage – and offers examples of how managers can use the applications in the book to deal with specific jobs and situations. Patrick Lencioni is President of The Table Group, a management consulting firm specializing in executive team development and organizational health. As a consultant and keynote speaker, he has worked with thousands of senior executives and executive teams in organizations ranging from Fortune 500 companies to high-tech startups to universities and nonprofits. His clients include. AT&T, Direct TV, JCPenney, Microsoft, Nestle, Northwestern Mutual, Southwest Airlines and St. Jude Chilren’s Research Hospital. Lencioni is the author of ten bestselling books, including The Five Dysfunctions of a Team and The Advantage. He previously worked for Oracle, Sybase, and the management consulting firm Bain & Company.
Everything I Know About Business I Learned from my Mama. A Down-Home Approach to Business and Personal Success
Praise for Everything I Know About Business I Learned from My Mama «Not your typical success book by any means. It's laugh-out-loud funny, full of great stories and outstanding business ideas, and has real heart. This is one I would spend my money on!» –Larry Winget, New York Times bestselling author of It's Called Work for a Reason! and star of the A&E hit reality series Big Spender «Every now and then I find a book that is so inspiring I immediately start making a list of all the people I know who must have a copy. Everything I Know About Business I Learned from My Mama is one of those books.» –Dan Miller, author of 48 Days to the Work You Love «This book is a great combination: both entertaining and educational. You'll get some terrific ideas and insights and have so much fun in the process, you might not even realize you're learning. I recommend it.» –Mark Sanborn, author of The Fred Factor «This is one of those rare books that works on every level. Knox is an absolute pleasure to read, his stories are joyfully engaging, and there's a business lesson on every page. I enthusiastically recommend that you get this book immediately. Like me, you won't put it down until you've reached the last page. Hey, Tim, write another one soon!» –Joe Calloway, author of Work Like You're Showing Off! «Think of this book as Jeff Foxworthy meets Donald Trump. You get all of The Donald's wisdom dished up in some of the most hilarious business adventures ever described. Only Tim would learn a major business lesson from having his daddy try to electrocute him. If it ain't fun, don't do it. By that advice, you should read this book. It's an entrepreneur's gold mine nestled in a silly foam container.» –Jerry Newman, author of My Secret Life on the McJob
Create Your Own ETF Hedge Fund. A Do-It-Yourself ETF Strategy for Private Wealth Management
Many investors are intrigued by the profit potential of today’s hedge funds, but most feel like they’re on the outside looking in, due to the high investment requirements and complexity of these vehicles. Create Your Own ETF Hedge Fund allows you to break down these barriers and effectively operate within this environment. By focusing on the essential approaches of global macro long/short and aggressive growth, this book will help you create a fund that can take advantage of both bullish and bearish conditions across the globe.
Metallica and Philosophy. A Crash Course in Brain Surgery
Hit the lights and jump in the fire, you’re about to enter the School of Rock! Today’s lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school—they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia. A provocative study of the ‘thinking man’s’ metal band Maps out the connections between Aristotle, Nietzsche, Marx, Kierkegaard, and Metallica, to demonstrate the band’s philosophical significance Uses themes in Metallica’s work to illuminate topics such as freedom, truth, identity, existentialism, questions of life and death, metaphysics, epistemology, the mind-body problem, morality, justice, and what we owe one another Draws on Metallica’s lyrical content, Lars Ulrich’s relationship with Napster, as well as the documentary Some Kind of Monster Serves as a guide for thinking through the work of one of the greatest rock bands of all time Compiled by the editor of Seinfeld and Philosophy: A Book about Everything and Nothing and The Simpsons and Philosophy: The D’oh! of Homer
Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Mergers and Acquisitions. A Condensed Practitioner's Guide
Accounting expert Steven Bragg equips you with a working knowledge of the complete M&A process throughout Mergers and Acquisitions: A Condensed Practitioner's Guide, with comprehensive, reader-friendly, and straightforward advice on principal business terms, as well as the due diligence process, the customary contractual provisions, legal background, and how-to's applicable to business acquisitions. Destined to become a well-thumbed addition to every manager's library, this essential guide addresses the entire acquisition process with pragmatic information that will serve you as an excellent reference whether you are a novice or expert acquirer.
Investment Manager Analysis. A Comprehensive Guide to Portfolio Selection, Monitoring and Optimization
Praise for Investment Manager Analysis «This is a book that should have been written years ago. It provides a practical, thorough, and completely objective method to analyze and select an investment manager. It takes the mystery (and the consultants) out of the equation. Without question, this book belongs on every Plan Sponsor's desk.» —Dave Davenport, Assistant Treasurer, Lord Corporation, author of The Equity Manager Search «An insightful compendium of the issues that challenge those responsible for hiring and firing investment managers. Frank Travers does a good job of taking complicated analytical tools and methodologies and explaining them in a simple, yet practical manner. Anyone responsible for conducting investment manager due diligence should have a copy on their bookshelf.» —Leon G. Cooperman, Chairman and CEO, Omega Advisors, Inc. «Investment Manager Analysis provides a good overview of the important areas that purchasers of institutional investment management services need to consider. It is a good instructional guide, from which search policies and procedures can be developed, as well as a handy reference guide.» —David Spaulding, President, The Spaulding Group, Inc. «This book is the definitive work on the investment manager selection process. It is comprehensive in scope and well organized for both the layman and the professional. It should be required reading for any organization or individual seeking talent to manage their assets.» —Scott Johnston, Chairman and Chief Investment Officer, Sterling Johnston Capital Management, LP «Investment Manager Analysis is a much-needed, comprehensive review of the manager selection process. While the industry is riddled with information about selecting individual stocks, comparatively little has been written on the important subject of manager selection for fund sponsors. This is a particularly useful guide for the less experienced practitioner and offers considerable value to the veteran decisionmaker as well.» —Dennis J. Trittin, CFA, Portfolio Manager, Russell Investment Group
Mutual Fund Industry Handbook. A Comprehensive Guide for Investment Professionals
"The Mutual Fund Industry Handbook is a remarkably important work . . . I am profoundly impressed by the broad and comprehensive sweep of information and knowledge that this book makes available to industry participants, college and business school students, and anyone else with a serious interest in this industry." – From the Foreword by John C. Bogle President, Bogle Financial Markets Research Center Founder and former chief executive, The Vanguard Group A Foreword by John C. Bogle, founder of The Vanguard Group and one of the most respected leaders in the mutual fund industry, sets the stage for this authoritative book that explains the complexities of the phenomenal industry in simple terms. Investors like the fact that mutual funds offer professional management, easy diversification, liquidity, convenience, a wide range of investment choices, and regulatory protection. Mutual Fund Industry Handbook touches on all of those features and focuses on the diverse functions performed in the day-to-day operations of the mutual fund industry. You'll learn about: Front-office functions-analysis, buying, and selling. Back-office functions, including settlement, custody, accounting, and reporting. Commission structures-front-end loads, back-end loads, or level loads. The various fund categories used by the Investment Company Institute, Morningstar, and Lipper. The roles played by fund managers, investment advisors, custodial banks, distributors, transfer agents, and other third-party service providers. If you want a definitive reference on the mutual fund industry, this is the book for you.