John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    iPhone Application Development For Dummies

    Neal Goldstein

    Making Everything Easier! With iPhone® Application Development for Dummies, Second Edition, you'll learn to: Design small- or large-scale iPhone applications for profit or fun Create new iPhone apps using Xcode® Get your applications into the App Store Work with frameworks Got a good idea? Turn it into an app, have some fun, and pick up some cash! Make the most of the new 3.1 OS and Apple's Xcode 3.2! Neal Goldstein shows you how, and even illustrates the process with one of his own apps that's currently being sold. Even if you're not a programming pro, you can turn your bright idea into an app you can market, and Neal even shows you how to get it into the App Store! Mobile is different ? learn what makes a great app for mobile devices and how an iPhone app is structured What you need ? download the free Software Development Kit, start using Xcode, and become an «official» iPhone developer The nitty-gritty ? get the hang of frameworks and iPhone architecture Get busy with apps ? discover how to make Xcode work for you to support app development Off to the store ? get valuable advice on getting your apps into the App Store Want to go further? ? explore what goes into industrial-strength apps Open the book and find: What it takes to become a registered Apple developer How to debug your app What's new in iPhone 3.1 and Xcode 3.2 What goes into a good interface for a small device How applications work in the iPhone environment Why you must think like a user What the App Store expects of you What makes a great iPhone app Visit the companion Web site at www.dummies.com/go/iphoneappdevfd2e for source code and additional information on iPhone app development.

    The Ancient Egyptians For Dummies

    Charlotte Booth

    Unravel the history behind of one of the most fascinating ancient civilisations with this engaging, entertaining and educational guide to the ancient Egyptians. With a complete rundown of ancient Egyptian history and culture alongside insights in to the everyday lives of the Egyptians, you’ll discover how they kept themselves entertained, the gory details of mummification, the amazing creation of the pyramids, the deciphering of hieroglyphs and much more.

    Texas Hold'em For Dummies

    Mark Harlan

    Turn on the TV, drop by a newsstand, or just browse the checkout your local supermarket and you'll see firsthand that Texas Hold 'Em is the poker game everyone's playing. It's a game that's deceptively simple, yet within its easy framework you’ll find truth and trickery, boredom and fear, skill and misfortune—in other words, all the things that make life fun and worth living! Texas Hold'em For Dummies introduces you to the fundamental concepts and strategies of this wildly popular game. It covers the rules for playing and betting, odds, etiquette, Hold'em lingo, and offers sound advice to avoid mistakes. This handy reference guide gives new and even seasoned players winning strategies and tactics not just for playing the game, but for winning. You'll learn: Rules and strategies for limit, no-limit, tournament, and online play How to «play» the other players The importance of your bankroll—recommended sizes and more Hands you should and should not play How to camouflage your play and dodge traps When, who, and how to bluff How to maximize your win with check-raising and trapping The different approaches for playing in private games, casinos, card rooms, tournaments, and on the Internet How to use mathematics to your advantage Texas Hold 'Em is a game of both skill and chance. But it's a game that can be beaten, and whether you want to make money, sharpen your game, or just have a good time, Texas Hold 'Em for Dummies will give you the winning edge.

    The Halliburton Agenda. The Politics of Oil and Money

    Dan Briody

    The author of the bestseller The Iron Triangle untangles a web of political back scratching in one of the world's most powerful companies Halliburton-a Texas oil-field company Dick Cheney ran before he became Vice President-has courted controversy for the better part of the twentieth century, but only recently has it received intense media scrutiny. In The Halliburton Agenda, Halliburton and its subsidiaries form the foundation of a fascinating story of influence peddling and behind-the-scenes political maneuvering that has only increased in momentum over the last decade-culminating in a firestorm of problems arising as soon as Cheney took office. This intriguing book shows readers where Halliburton has been doing business and with whom-topping the list so far are Iran, Iraq, and Libya. It also reveals how this juggernaut of a corporation has engaged in a cycle of profits that begins by selling products and services to potential terrorist states, contracting with the federal government during times of war against those states, then gaining valuable rebuilding contracts to help repair those states. It will also show how a Halliburton subsidiary, Kellogg Brown & Root, has become an indispensable part of the U.S. military, so much so that the two are indistinguishable at times. Halliburton is one of the first American companies to recognize the importance of aligning itself with powerful politicians, heavily contributing to campaigns, then cashing in on lucrative government contracts. Engaging and informative, The Halliburton Agenda carefully explores the arc of the company's success, its use of political affiliation, and the scope of its international business.

    The Second Life Grid. The Official Guide to Communication, Collaboration, and Community Engagement

    Kimberly Rufer-Bach

    Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

    Practical Intelligence. The Art and Science of Common Sense

    Karl Albrecht

    Karl Albrecht’s bestselling book Social Intelligence showed us how dealing with people and social situations can determine success both at work and in life. Now, in this groundbreaking book Practical Intelligence, Albrecht takes the next step and explains how practical intelligence (PI) qualifies as one of the key life skills and offers a conceptual structure for defining and describing common sense. Throughout Practical Intelligence, Albrecht explains that people with practical intelligence can employ language skills, make better decisions, think in terms of options and possibilities, embrace ambiguity and complexity, articulate problems clearly and work through to solutions, have original ideas, and influence the ideas of others. Albrecht shows that everyone’s PI skills can be improved with proper education and training and challenges all of us—from parents and teachers to executives and managers—to upgrade our own skills and help others develop their own PI abilities.

    J.K. Lasser Pro Survival Skills in Financial Services. Strategies for Turbulent Times

    Julian Lowenthal

    The financial services industry is constantly changing and you need to respond Change is a constant in the financial services industry (FSI). The question is, «What should you do to survive?» Whether you work in or sell to the industry, you'll benefit from the in-depth insight, professional knowledge, and practical tools found in J.K. Lasser Pro Survival Skills in Financial Services. Advanced Praise for J.K. Lasser Pro Survival Skills in Financial Services «The challenges of surviving and succeeding in the financial services industry have never been greater. . . . J.K. Lasser Pro Survival Skills in Financial Services provides a practical guide to dealing with the tough realities of change. The result is an enjoyable, down-to-earth, and interactive resource that provides the knowledge, skills, and human understanding to deal with the forces of change.» -Keith T. Darcy, Executive Vice President, IBJ Whitehall Bank & Trust Company «This book will help my staff work through the most difficult transition in the financial services industry. . . . Julian speaks in a nontechnical, light-handed style to every member of my staff. . . . He draws on his relationships with some of our industry's most important leaders to reinforce his logical and practical views on how to get through the day, the year, and the decades ahead. His book is crisp, easy reading from cover to cover. But his section titled 'Survival Skills Greatest Hits' must be committed to memory. It will be the core of my survival strategy for the rest of my career. I can't wait to put this book in the hands of my whole staff.» -John Adams Vaccaro, CFP, CLU, President, Westport Resources Investment Services, Inc. Don't get left behind in the whirlwind of change impacting the financial services industry. Pick up J.K. Lasser Pro Survival Skills in Financial Services and take control of your professional life within this dynamic and challenging business environment.

    Blackjacking. Security Threats to BlackBerry Devices, PDAs, and Cell Phones in the Enterprise

    Daniel Hoffman V.

    Today, it is almost impossible to do business without a cell phone and a BlackBerry or PDA. These devices are the lifeline for companies large and small—and nobody knows this better than a hacker. Traditionally, security for mobile devices has held a low priority. Now, a certified ethical hacker explains in this book why this must change and how to change it. Packed with sobering examples of actual attacks, this unique resource shows you how to mount your counterattack.

    Vida Clandestina. My Life in the Cuban Revolution

    Enrique Oltuski

    Vida Clandestina is the first U.S. publication of the dramatic memoir of an important Cuban revolutionary who led a dangerous double life from 1952 to1959. Educated at University of Miami, then a high-ranking manager and engineer for Shell Oil, Enrique Oltuski was also a leader in the urban guerilla 26th of July Movement in Havana and Santa Clara, risking his life to join forces with Che Guevara and Fidel Castro, and working at the highest level of the Cuban government in the forty-three years since.

    The Rise of the Project Workforce. Managing People and Projects in a Flat World

    Rudolf Melik

    The Rise of the Project Workforce «Melik brings a difficult subject into focus by adding a detailed and feasible approach to managing complex projects in the digital age. Not only is The Rise of the Project Workforce a strong entry-level primer, but an extremely valuable reference guide for any seasoned project or program manager.» —Jonathan W. Rider, Vice President and CIO, Gilbane Inc. «Project professionals remain challenged with business solutions that force-fit production and manufacturing discipline and tools to meet the needs of knowledge-based information workers. This book provides a comprehensive reference for enterprises that are making the shift to a service-based and project-based world.» —Ray Wang, Analyst, Forrester Research «This is a must-read for anyone looking for a framework to manage complex projects where speed, quality, and managing diverse competencies are critical success components of the project.» —Rich LaBarbera, President and CEO, Kintera Inc. and former president, Niku Corporation «The strength of The Rise of the Project Workforce is in the breadth of the topics covered-in both the realm of project management as well as human capital management. Lots of books do one well, but Melik manages to successfully educate readers on the importance of balancing and linking both areas.» —John Colbert, CEO, Guidance Software Inc. «This book is a well-organized, college-level course for professionals preparing for the changes and challenges of the twenty-first century. It touches on current and future issues associated with risk mitigation and regulatory compliance that affect every company competing in the global marketplace today.» —David Hofferberth, Analyst, SPI Research