John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedTrend Trading. A seven step approach to success
If you have no time to follow the market closely, then Trend Trading is the book for you. Trend trading is one of the most effective and easy-to-use methods for making money in the market. Success depends on identifying the trend with confidence and catching the trend after it has started, and on getting out as soon as possible after the uptrend turns into a downtrend. The book examines in detail the steps in finding, assessing, selecting, managing and monitoring a long-term trend trade. These are proven, successful methods which are easy to understand and apply. Included are the most recent updates and developments in using the count back line and the Guppy Multiple Moving Average. Daryl Guppy also includes a practical look at setting stop loss conditions to protect capital and profits, and a bonus section on Darvas-style trend trading which is the first significant update of this technique in forty years. Trend Trading shows readers how to use and apply the analysis tools to find effective long-term trades. These can be applied to any group of selected stocks, whether chosen on fundamental criteria, from stock tip newsletters, or found using database technical scans. From this starting point, Guppy shows how the better trades are identified, how risk is managed, and how the trades are closed successfully. The book includes examples of Daryl's personal trades.
Physical Geography. A Self-Teaching Guide
Learn physical geography at your own pace What is atmospheric pressure? How does latitude indicate the type of climate a specific place will have? Where are volcanic eruptions or strong earthquakes most likely to occur? With Physical Geography: A Self-Teaching Guide, you'll discover the answers to these questions and many more about the basics of how our planet operates. Veteran geography teacher Michael Craghan takes you on a guided tour of Earth's surface, explaining our planet's systems and cycles and their complex interactions step by step. From seasonal changes to coastal processes, from effluvial basins to deep sea fissures, Craghan puts the emphasis on comprehension of the topics. He also includes more than 100 specially commissioned illustrations and 50 photographs to help clarify difficult concepts. The clearly structured format of Physical Geography makes it fully accessible, providing an easily understood, comprehensive overview for everyone from the student to the amateur geographer to the hobbyist. Like all Self-Teaching Guides, Physical Geography allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to improve his or her understanding of physical geography.
Writing Clearly. A Self-Teaching Guide
Improve your writing skills at your own pace How do you target a specific audience in writing? What makes up a strong thesis statement? Is there a trick to maintaining clear communication in cyberspace? How do you achieve unity and coherence in a final draft? With Writing Clearly: A Self-Teaching Guide, you'll discover the answers to these questions and many more about the basics of communicating effectively through the written word. Each chapter in this hands-on guide focuses on key steps in the writing process, identifying the shared and differing skills demanded by each type of writing, be it a persuasive essay, a business letter, or a scientific report. The straightforward, structured format of Writing Clearly makes it fully accessible, providing an easy-to-understand, comprehensive overview for everyone-from students beginning to build skills, to adults looking to improve their writing, to the experienced writer hoping to further hone skills in a certain area. Like all Self-Teaching Guides, Writing Clearly allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to develop or improve his or her basic writing skills.
Psychology. A Self-Teaching Guide
* A complete course, from brain biology to abnormal psychology * Hundreds of questions and many review tests * Key concepts and terms defined and explained Master key concepts. Answer challenging questions. Prepare for exams. Learn at your own pace. What are the two basic psychological dimensions of emotions? How do you define abnormal behavior? Is extrasensory perception real? What is Viktor Frankl known for? With Psychology: A Self-Teaching Guide, you'll discover the answers to these questions and many more. Frank Bruno explains all the major psychological theories and terms in this book, covering perception, motivation, thinking, personality, sensation, intelligence, research methods, and much more. He presents the foundations of psychology and the biology of behavior; explores how children develop into adults and the psychological factors that make us individuals; and examines various mental disorders and the types of therapy used to treat them. The step-by-step, Q&A format of Psychology makes it fully accessible, providing an easily understood, comprehensive overview of the topic. Like the other popular Self-Teaching Guides, Psychology allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who seeks a greater understanding of human behavior.
Casting for Big Ideas. A New Manifesto for Agency Managers
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.
Pulitzer. A Life
Acclaim for Denis Brian's Einstein: A Life «The best account.... Superb insight.» –The Times (London) «Denis Brian's convincing picture…only makes our wonder grow at Einstein's sublime achievements.» –The Washington Post «Does much to reveal the man behind the image.... Brian's intimate work proves that in literature, as in science, taking a careful look can be a rewarding endeavor.» –Detroit Free Press «A fascinating, vastly enjoyable, deeply researched and fair account of Einstein the man.» –Physics World «Exhaustively researched, almost obsessively detailed, written with unobtrusive informality, the book is exemplary as a record of Einstein's personal and professional life.» –The Spectator (u.k.) «An utterly fascinating life of a great scientist, full of new insights and very readable.» –Ashley Montagu «A fascinating read with more interesting material about Einstein as a human being than I have ever seen before.... Once I started it, I couldn't put it down.» –Robert Jastrow, astrophysicist and bestselling author
Kids Inventing!. A Handbook for Young Inventors
Have you ever seen inventors on TV or in the newspaper and thought, «That could be me!» Well, it certainly could—and this book shows you how. Kids Inventing! gives you easy-to-follow, step-by-step instructions for turning your ideas into realities for fun, competition, and even profit. From finding an idea and creating a working model to patenting, manufacturing, and selling your invention, you get expert guidance in all the different stages of inventing. You'll see how to keep an inventor's log, present your ideas, and work as part of a team or with a mentor. You'll meet inspiring kids just like you who designed their own award-winning inventions. And you'll see how to prepare for the various state and national invention contests held each year, as well as international competitions and science fairs.
Squirrel Inc.. A Fable of Leadership through Storytelling
Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of Squirrel Inc., readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges: How to bring about change How to communicate who you are How to transmit values How to foster collaboration How to stop rumors How to share knowledge How to lead your organization into the future
Hack Attacks Revealed. A Complete Reference with Custom Security Hacking Toolkit
The #1 menace for computer systems worldwide, network hacking can result in mysterious server crashes, data loss, and other problems that are not only costly to fix but difficult to recognize. Author John Chirillo knows how these can be prevented, and in this book he brings to the table the perspective of someone who has been invited to break into the networks of many Fortune 1000 companies in order to evaluate their security policies and conduct security audits. He gets inside every detail of the hacker's world, including how hackers exploit security holes in private and public networks and how network hacking tools work. As a huge value-add, the author is including the first release of a powerful software hack attack tool that can be configured to meet individual customer needs.
Real You Incorporated. 8 Essentials for Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.