John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedNetwork Security Foundations. Technology Fundamentals for IT Success
The world of IT is always evolving, but in every area there are stable, core concepts that anyone just setting out needed to know last year, needs to know this year, and will still need to know next year. The purpose of the Foundations series is to identify these concepts and present them in a way that gives you the strongest possible starting point, no matter what your endeavor. Network Security Foundations provides essential knowledge about the principles and techniques used to protect computers and networks from hackers, viruses, and other threats. What you learn here will benefit you in the short term, as you acquire and practice your skills, and in the long term, as you use them. Topics covered include: Why and how hackers do what they do How encryption and authentication work How firewalls work Understanding Virtual Private Networks (VPNs) Risks posed by remote access Setting up protection against viruses, worms, and spyware Securing Windows computers Securing UNIX and Linux computers Securing Web and email servers Detecting attempts by hackers
Visual Selling. Capture the Eye and the Customer Will Follow
Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people’s trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I – The Seller as Focal Point Section II – Getting Ready to Sell Section III – Selling Situations
Lecturing Birds on Flying. Can Mathematical Theories Destroy the Financial Markets?
Praise for Lecturing Birds On Flying «Finally, a book taking a critical look at quantitative finance models, illuminating both their flawed fantasy assumptions as well as the uncritical use of such models on Wall Street, in many cases, leading to billion dollar losses. Pablo Triana knows both the financial industry and the academic community from the inside. A must-read for anyone interested in finance.» —Dr. Espen Gaarder Haug, trader, thinker, and author of Derivatives Models on Models «A thoroughly readable explanation of the problems that have beset the models and quantitative techniques that have underpinned so much of finance in recent years. If only the bankers had heeded this message a few years before, we might not be in such a big mess today.» —Gillian Tett, Assistant Editor of the Financial Times, overseeing global financial markets coverage, and author of Fool's Gold «Pablo Triana dismembers quantitative finance, in theory and in practice, with expertise, anger,and an excellent eye for the illuminating anecdote. By the time he has finished marshalling his evidence, his call to replace complex equations with something more like common sense sounds like, well, common sense.» —Edward Hadas, Assistant Editor at Breakingviews.com; and author of Human Goods, Economic Evils: A Moral Approach to the Dismal Science «Pablo Triana is an entertaining and engaging writer, even on the dry subject of finance theory. His debunking of conventional wisdom is a treat.» —Pauline Skypala, Editor, FTfm, Financial Times «Triana's book is an unrelenting fusillade of detailed and irrefutable arguments against financial theorems and those who teach them. It should, by rights, spark a revolution in both investment banks and business schools. But, at the very least, it is required reading for anyone who would regulate the finance industry.» —Felix Salmon, Finance Blogger, Reuters
Heroes and Philosophy. Buy the Book, Save the World
The first unauthorized look at the philosophy behind Heroes, one of TV's most popular shows When ordinary individuals from around the world inexplicably develop superhuman abilities, they question who they are, struggle to cope with new responsibilities, and decide whether to use their new power for good or for evil. Every episode of Tim Kring's hit TV show Heroes is a philosophical quandary. Heroes and Philosophy is the first book to analyze how philosophy makes this show so compelling. It lets you examine questions crucial to our existence as thinking, rational beings. Is the Company evil, or good? Does Hiro really have a destiny? Do we? Is it okay to lie in order to hide your powers or save the world? Heroes and Philosophy offers answers to these and other intriguing questions. Brings the insight of history's philosophical heavyweights such as Plato and Nietzche to Heroes characters and settings Adds a fun and fascinating dimension to your understanding of the show Expands your thinking about Heroes as the series expands from graphic and text novels to action figures and a video game Whether you're new to Heroes or have been a fan since day one, this book will take your enjoyment of the show to the next level.
Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Pick Me. Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Mad about Physics. Braintwisters, Paradoxes, and Curiosities
Why is there eight times more ice in Antarctica than in the Arctic? Why can you warm your hands by blowing gently, and cool your hands by blowing hard? Why would a pitcher scuff a baseball?Which weighs more-a pound of feathers or a pound of iron? Let science experts Christopher Jargodzki and Franklin Potter guide you through the curiosities of physics and you'll find the answers to these and hundreds of other quirky conundrums. You'll discover why sounds carry well over water (especially in the summer), how a mouse can be levitated in a magnetic field, why backspin is so important when shooting a basketball, and whether women are indeed as strong as men. With nearly 400 questions and answers on everything from race cars to jumping fleas to vanishing elephants, Mad about Physics presents a comprehensive collection of braintwisters and paradoxes that will challenge and entertain even the brainiest of science lovers. Whether you're a physicist by trade or just want to give your brain a power workout, this collection of intriguing and unusual physics challenges will send you on a highly entertaining ride that reveals the relevance of physics in our everyday lives.
Your Evil Twin. Behind the Identity Theft Epidemic
The crime of the twenty-first century doesn't discriminate: ID theft has hit ordinary citizens and celebrities alike, from Oprah Winfrey to Steven Spielberg, and costs the economy $50 billion a year. Your Evil Twin covers this exploding crime from every possible angle. It includes exclusive whodunit details from mastermind identity thieves who have pilfered money from half the members of the Forbes 400, as well as exclusive interviews with a myriad of criminals in the Internet's underground, such as Russian hackers who have extorted money from U.S. banks. The book also issues a scathing indictment of the credit granting industry, from credit card issuers to the secretive credit reporting agencies, who have misunderstood the crime from the start, have been slow to respond, and bear much of the responsibility for the epidemic. Finally, Bob Sullivan, author and identity theft expert, probes the tepid solutions now being cobbled together by the industry and government. Bob Sullivan (Snohomish, WA), senior technology writer for MSNBC.com, is the nation's leading journalist covering identity fraud. He has written more than 100 articles on the subject since 1996, and is a regular contributor to MSNBC, CNBC, NBC Nightly News, the Today show, and various local NBC affiliates. With colleague Mike Brunker, Sullivan received the prestigious 2002 Society of Professional Journalists Public Service Award for ongoing coverage of Internet fraud.
Service Providers. ASPs, ISPs, MSPs, and WSPs
A strategic guide to mastering service provider relationships Well-known business management consultant and Boston Globe columnist Mary Helen Gillespie helps business and IT managers navigate through the confusing technology-driven landscape of service providers. Offering insight into the points of view for both the service provider and client, Gillespie guides readers through available services, from Internet access and applications service providers, to wireless and networking services and IT management services. Readers will find business models, overviews of the enabling technologies, coverage of economic and management issues, and clear descriptions of service offerings within each provider type. Most importantly, decision makers will be able to choose the right service provider to meet their needs and develop strategic partnerships when outsourcing non-core business functions.
Business Expectations. Are You Using Technology to its Fullest?
A practical roadmap for developing successful e-business strategic plans E-Business Expectations provides a critical review of the process of evolving a product or service from prototype to practical technology. Written by renown expert on technology issues, this book provides business executives and managers with tools they can use to position their product or service to best satisfy their customer's needs. It guides readers from unrealistic to realistic expectations of what a firm's technology can bring to its e-business strategy. This book provides managers with a solid foundation for creating realistic technological expectations for their e-business in terms of repeatability, scalability, operating environment, resource requirements, and compatibility issues. Bryan P. Bergeron (Brookline, MA) has over thirty years' experience designing and working with computers and electronics. He teaches technology and business at Harvard Medical School and MIT and is Editor in Chief of e.MD, Technical Editor of Postgraduate Medicine, among others. Dr. Bergeron is President of Archetype Technologies, Inc., a technology consulting firm.