John Wiley & Sons Limited

Все книги издательства John Wiley & Sons Limited


    Six Sizzling Markets. How to Profit from Investing in Brazil, Russia, India, China, South Korea, and Mexico

    Pran Tiku

    In Six Sizzling Markets, seasoned financial veteran Pran Tiku lays out a detailed and balanced case for investing in the emerging economics of Brazil, Russia, India, China (BRIC), South Korea, and Mexico. Along the way, he analyzes each nation’s investment opportunities on the basis of eight tenets and takes a detailed look at the most lucrative industries within those countries. Filled with in-depth insights and expert advice, Six Sizzling Markets can help you profit from promising emerging world markets.

    The Commitments of Traders Bible. How To Profit from Insider Market Intelligence

    Stephen Briese

    Regardless of your trading methods, and no matter what markets you’re involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading expert on COT data. And now, with The Commitments of Traders Bible, Briese reveals how to use the predictive power of COT data—and accurately interpret it—in order to analyze market movements and achieve investment success.

    Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

    Fred Hahn E.

    Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

    Executive Stamina. How to Optimize Time, Energy, and Productivity to Achieve Peak Performance

    Marty Seldman

    Executive Stamina combines the wisdom and methodology of the best executive coaching with the cutting-edge training techniques of world-class athletes to help busy, stressed-out executives achieve peak performance. This holistic approach to executive performance uses practical tips and tools to help you maximize your career potential, maintain your physical health, and stay aligned with your personal values. Executive Stamina is all you need to learn how to optimize your time, energy, and productivity to achieve more and live better.

    Selling the Intangible Company. How to Negotiate and Capture the Value of a Growth Firm

    Thomas Metz

    In Selling the Intangible Company, Thomas Metz helps entrepreneurs and venture capitalists to better understand the process of selling a company whose value is strategic. He addresses all the key issues surrounding the sale of a company in which the value is in its technology, its software, and its know-how–but has not yet shown up on its balance sheet. Filled with in-depth insights and expert advice, this book provides essential information for business professionals and technology CEOs who need to understand the nuances of selling a company with intangible value.

    Gold Trading Boot Camp. How to Master the Basics and Become a Successful Commodities Investor

    Gregory Weldon T.

    Praise for Gold Trading Boot Camp «If speculate you must, read Weldon first.» —James Grant, Editor, Grant's Interest Rate Observer «This book delivers on all of the essential elements of successful financial literature. Weldon provides a compelling context, walks through the metrics that affect the price action, and assimilates the decision-making process in kind. From soup to nuts, this is one of the most comprehensive tutorials I've read on the subject of commodities.» —Todd Harrison, founder and CEO, Minyanville Publishing and Multimedia, LLC «The gold price is rising in today's turbulent financial times. Preparation and knowledge are essential to profit from higher prices, and this book provides everything you need to take advantage of the trading opportunities thatlie ahead.» —James Turk, founder, GoldMoney.com «This book, with its insights into the current investment climate coincides with what many feel is a new bull market in gold. There is no 'one-size-fits-all' investment approach, but every investor who applies such preparation and rigor as Greg outlines will certainly have increased returns with fewer losses. It should be on every investor's bookshelf, handy for reference, and re-read every year. Greg puts paid to the notion of random walk!» —Kim Evans, CEO, Global Building and Supply

    The Stock Option Income Generator. How To Make Steady Profits by Renting Your Stocks

    Harvey Friedentag C.

    A straightforward guide to generating consistent income by selling call options on selected stocks The Stock Option Income Generator outlines a low-stress approach to making predictable profits no matter what the state of the overall market. Harvey Friedentag, a registered investment advisor who has been successfully using this strategy for more than thirty-six years, shows how to pick stocks and then sell call options against those stocks to generate a constant source of income. With this book, you'll quickly learn to Make consistent profits in the stock market and increase your gains Protect stock holdings from price declines, cutting your losses Profit from big market moves as well as sideways moves Receive a controllable tax shelter from an option income portfolio Buy more stocks for less money Friedentag's strategy is ideal for anyone who wants to generate better returns than the overall market averages, with less risk, and receive the benefits of tax-advantaged investing.

    Honesty Sells. How To Make More Money and Increase Business Profits

    Steven Gaffney

    Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition… PRAISE FOR HONESTY SELLS «I've been in the field of sales leadership for twenty-four years with a major organization. I've recruited, trained, and developed thousands of salespeople over those years. Where has this book been? It should be a must-read for every new salesperson. This is a simple topic that isn't easy to execute day to day. Honesty Sells helps you change your mental map about how to approach business and relationships. Do the right thing....always!» —Scott DiGiammarino, Group Vice President, Ameriprise Financial «Honesty Sells has already made a huge impact in my business and it's a keeper. I recommend it for any business CEO trying to maximize and keep their profits.» —Richard Strauss, President, Strauss Radio Strategies, Inc. «Honesty Sells is not just a book for salespeople. As a public relations professional, Gaffney and Francis's solid principles and coaching have helped me to develop and maintain relationships that are key to the success of my business.» —Avery Mann, Director of Media & Public Relations, FOX TV's America's Most Wanted «Literally thirty minutes after absorbing their sales advice, I was on the phone applying concepts and strategies that enabled me to effectively move forward a deal accounting for 57 percent of my quota for the entire sales quarter. Here's the best part: this was during my first month on the job.» —Raj Shahani, Yahoo! «Thank you so much for the inspiration. Your selling techniques were just the shot in the arm that this old veteran really needed. I have four new clients in just a week's time! Hip hip hooray!!» —Nancy Daniels, Regional Director, HelmsBriscoe «A top-notch sales pro who knows how to make progress in a difficult market. Bad economy. Government sales. Makes no difference—the job gets done.» —Paul Lemberg, Lemberg and Associates «In addition to the practical and proven tips and techniques, this advice is based on extensive sales research and investigation with respect to what produces results. All the 'out of the box' suggestions are attention-getting but also get results!» —Janet Armstrong, Director, Management Consulting, Ajilon Consulting

    The Peebles Path to Real Estate Wealth. How to Make Money in Any Market

    R. Peebles Donahue

    You can still find plenty of good deals in a failing real estate market by applying the advice in The Peebles Path to Real Estate Wealth: How to Make Money in Any Market. Multimillionaire teal estate mogul R. Donahue Peebles makes it possible for you to always win in real estate, provided you have the right knowledge and exercise good judgment in the deals you make. Start with small investments and work up to bigger, more profitable properties; before you know it, you’ll be a smart investor earning large profits!

    Your Portable Empire. How to Make Money Anywhere While Doing What You Love

    Pat O'Bryan

    Praise for Your Portable Empire «In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense e-commerce? This works.» —Mark Joyner, Wall Street Journal bestselling author of Simple.ology «The Internet has leveled the playing field, making it possible for anybody to start a business. O'Bryan, however, has given us the easy-to-follow instruction manual on how to first discover your niche and then build it into a big enterprise that can run itself from almost anywhere-all from his successful and proven formulas. A great book for anybody serious about a better quality of life.» —Joseph Sugarman, Chairman, BluBlocker Sunglass Corporation «This amazing book can free all working people to make money doing what they truly love!» —Dr. Joe Vitale, author of The Attractor Factor and Zero Limits «I know O'Bryan as a friend and colleague. He has painstakingly put together a book, with no frills or fanfare, that straight-up shares his hard-won wisdom. May I urge you to get it and read it? Not only will you enjoy it-but once you act on what you learn, you can profit mightily as well. Why? Because what's in this book lets you stop making the victim's compromise on a daily basis-and start doing the victory dance, whenever you want!» —David Garfinkel, author of Advertising Headlines That Make You Rich «O'Bryan lives the portable empire, running his business from a laptop with a cigar and a glass of fine wine. There is no one better to be your guide as you create your own, because he's laid out every step for you in his inspiring and easy-to-read book. There is no need to be chained to a desk or locked in a cubicle, and your business can take you far beyond your kitchen table with the blueprint O'Bryan shares from his own successful journey.» —Craig Perrine, www.maverickmarketer.com «Freedom-O'Bryan's new book makes you understand exactly how to obtain it and create the lifestyle of your dreams. Anyone who can go from being a dead-broke musician living in a mobile home to generating six figures in a single month is worth reading.» —Bill Hibbler, coauthor of Meet and Grow Rich