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Скачивание или чтение онлайн электронных книг.Z.E.R.O. Zero Paid Media as the New Marketing Model
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
Perl and Apache. Your visual blueprint for developing dynamic Web content
Visually explore the range of built-in and third-party libraries of Perl and Apache Perl and Apache have been providing Common Gateway Interface (CGI) access to Web sites for 20 years and are constantly evolving to support the ever-changing demands of Internet users. With this book, you will heighten your knowledge and see how to usePerl and Apache to develop dynamic Web sites. Beginning with a clear, step-by-step explanation of how to install Perl and Apache on both Windows and Linux servers, you then move on to configuring each to securely provide CGI Services. CGI developer and author Adam McDaniel shows techniques for effectively developing and maintaining dynamic sites and he shares real-world examples describing MySQL database access, PayPal credit-card transactions, and sample Facebook and Twitter interfaces. Apache and Perl have been providing Common Gateway Interface (CGI) access to Internet Web sites for more than two decades, and both products are constantly evolving to support today's user requirements Shows how to install Perl and Apache on Windows and Linux servers and configure each to securely provide CGI services Details techniques for effectively developing and maintaining dynamic Web sites Addresses MySQL database access and PayPal credit-card transactions, and examines sample Facebook and Twitter interfaces With this book, you’ll benefit from a wealth of techniques and resources that you won’t find anywhere else.
The All-New Real Estate Foreclosure, Short-Selling, Underwater, Property Auction, Positive Cash Flow Book. Your Ultimate Guide to Making Money in a Crashing Market
Praise for How to Sell Your Home Without a Broker «On a scale of 1 to 10, this book is a 10.» —Robert Bruss Jump into the real estate game—and win big! Home values are crashing and foreclosures are way up. You might think this is a terrible time to get into the real estate market—but you'd be wrong! A crashing real estate market offers plenty of opportunity to profit, if you know how to change your strategy and adjust to the new market reality. In The All-New Real Estate Foreclosure, Short-Selling, Underwater, Property Auction, Positive Cash Flow Book, top real estate investors and authors Chantal and Bill Carey show you how to get in safely and get out profitably. They present four new strategies for taking advantage of today's high foreclosure rate and explain how to invest for the long-term as the market resets to more realistic levels. Novice investors will find plenty of strategies for profiting without risking all they have, and old hands will find new, unconventional techniques that will help them continue to profit even if the market continues to struggle. Inside, you'll learn how to: Combine short-term and long-term investing strategies for cash flow today and tomorrow Buy mortgages in foreclosure at rock-bottom short-sale prices Avoid dealing with lenders by using the seller as your banker Utilize the right type of real estate auction for your investment needs Maximize your cash flow for big profits now and in the future Prepare yourself to profit from rising prices and near-term inflation Whether you're a first-timer or an experienced real estate pro, this is the ultimate guide to getting into the real estate market safely and cheaply—and getting out rich!
CFO Fundamentals. Your Quick Guide to Internal Controls, Financial Reporting, IFRS, Web 2.0, Cloud Computing, and More
The thorough reference that goes wherever you go The Complete CFO Reference is the perfect up-to-date reference tool for today's busy CFO, controller, treasurer, and other finance professionals. Written in an easy format and packed with checklists, samples, and worked-out solutions for a wide variety of accounting and finance problems, readers can take this handy reference wherever they go-on a business trip, visiting a client, conducting a conference call, or attending a meeting. Covers all major developments in finance and accounting every CFO needs to know about including IFRS, Web-based planning, and ranging from financial reporting and internal control to financial decision making for shareholder value maximization Includes tables, forms, checklists, questionnaires, practical tips, and sample reports Incorporates Accounting Standards Codification (ASC) throughout the book, as well as coverage of International Financial Reporting Standards (IFRS) and its impact on financial reporting, XBRL reporting, risk management and disaster recovery, Web-based planning and budgeting, Web 2.0, cloud computing, and environmental costing Simplifying day-to-day work in dozens of critical areas, The Complete CFO Reference is the perfect up-to-date reference tool for today's busy chief financial officer (CFO), controller, treasurer, financial director, budgeting director, and other financial professionals in public practice and private industry.
AARP The Pledge. Your Master Plan for an Abundant Life
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Successful people don't sit around waiting for everything to be «100%» right or to be «absolutely sure» they will succeed. They don't need absolute assurance, because they realize life doesn't provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time. Successful people know that the cost of failure is modest compared to that of inaction. Failure means they are smarter the next time. Inaction means there is no next time-there's only a lifetime of regret. In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful-and not just financially, but in every area of life. The book Offers simple tips to making immediate changes and to establishing long-term goals Details strategies on becoming more productive at the office and defeating depression Explains why simplifying goals into four major ones makes them much easier to achieve The Pledge teaches readers how to start and finish projects they have been dreaming about for years, boost confidence, strengthen skills, build wealth, and enjoy life.
Divine Intuition. Your Inner Guide to Purpose, Peace, and Prosperity
A guide for getting in touch with the inner wisdom that can lead to a more abundant and successful life When you are in touch with your intuition, every moment in your life takes on a whole new dimension as intuitive wisdom pours in. Your ability to assess each situation for immediate guidance allows you to move smoothly on your chosen path. Decision-making becomes quick, easy, and fruitful. And you move closer and closer to your best life by divining what is true for you. Divine Intuition is more than simply a book about paying attention to your intuition. The book is filled with inspirational quotes, helpful exercises, and information on how to live a life you love. Offers practical wisdom for creating an abundant life of purpose and fulfillment Shows how to look within for guidance and build patience, faith, and trust Helps to identify the primary ways that you can tap your intuition This inspirational book will give you the practical tools you need to envision, attract, and create the abundant and successful life you were meant to live.
On Target Living. Your Guide to a Life of Balance, Energy, and Vitality
Make your company—its employees and its culture—healthier inside and out Energy and wellness are of ever increasing importance. With an increase productivity and job satisfaction that come from a healthier life, now is the time to get healthy. A poor food environment and the demanding pace of modern day life continue to contribute to a downward spiral of health, On Target Living offers focused strategies to achieve positive results. Everyone knows that exercise and physical movement contribute to better health, energy, and performance. The challenge comes with knowing what to do and how to do it. Author Chris Johnson has taught thousands how to live a life in balance, and here he shares his practices with you. Developing healthy eating habits Incorporating exercise into daily routines Prioritizing rest and rejuvenation Learning the keys to living well and applying this knowledge to enhanced performance, increased productivity, and positive results for your life and work The journey to optimal health and performance begins with the ideas in On Target Living. Building sustainable changes into your company culture will decrease health risks and sick days while contributing to higher productivity rates, but these improvements will also contribute to healthier and more enjoyable lives for your employees.
AARP J.K. Lasser's 1001 Deductions and Tax Breaks 2011. Your Complete Guide to Everything Deductible
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Completely revised to reflect important changes in this year's tax laws, J.K. Lasser's 1001 Deductions & Tax Breaks 2011 will help you take advantage of every tax break and deduction you may be entitled to. This comprehensive guide is clearly organized by subject matter so you can easily find situations that may apply to you. Each tax benefit is also clearly explained-along with the eligibility requirements for claiming the benefit-while planning tips and common pitfalls associated with the benefit in question are discussed in detail. New tax law alerts are also included throughout the book, so you can make the most informed decisions possible. Discusses deductions and tax breaks with regard to your family, home, car, job, investments, education, charitable giving, health coverage, and much more Packed with hundreds of updated examples, practical advice, and real-world examples Online supplement to update developments Other titles by Weltman: J.K. Lasser's Small Business Taxes 2011 and J.K. Lasser's New Tax Laws Simplified 2011 J.K. Lasser's 1001 Deductions & Tax Breaks 2011 is a book every taxpayer should own.
J.K. Lasser's 1001 Deductions and Tax Breaks 2012. Your Complete Guide to Everything Deductible
A straightforward guide to taking tax breaks and deductions on your 2011 tax return Completely revised to reflect important changes in this year?s tax laws, J.K. Lasser?s 1001 Deductions & Tax Breaks 2012 will help you take advantage of every tax break and deduction that you may be entitled to. This comprehensive guide is clearly organized by subject matter so you can easily find situations that may apply to you. Each tax benefit is also clearly explained?along with the eligibility requirements for claiming the benefit?while planning tips and common pitfalls associated with the benefit in question are discussed in detail. New tax law alerts are also included throughout the book, so you can make the most informed decisions possible. Discusses deductions and tax breaks with regard to your family, home, car, job, investments, retirement, medical expenses, charitable giving, health coverage, and much more Packed with hundreds of updated examples, practical advice, and real-world examples Explains tax changes that are set to apply after 2011 that may affect your planning decisions Includes a free online supplement at JKLasser.com, which contains up-to-the-minute tax law changes Other titles by Barbara Weltman: J.K. Lasser?s Small Business Taxes 2012 Filled with in-depth insights and expert advice, J.K. Lasser?s 1001 Deductions & Tax Breaks 2012 is a book every taxpayer should own.
J.K. Lasser's 1001 Deductions and Tax Breaks 2011. Your Complete Guide to Everything Deductible
A straightforward guide to taking tax breaks and deductions Completely revised to reflect important changes in this year's tax laws, J.K. Lasser's 1001 Deductions & Tax Breaks 2011 will help you take advantage of every tax break and deduction you may be entitled to. This comprehensive guide is clearly organized by subject matter so you can easily find situations that may apply to you. Each tax benefit is also clearly explained-along with the eligibility requirements for claiming the benefit-while planning tips and common pitfalls associated with the benefit in question are discussed in detail. New tax law alerts are also included throughout the book, so you can make the most informed decisions possible. Discusses deductions and tax breaks with regard to your family, home, car, job, investments, education, charitable giving, health coverage, and much more Packed with hundreds of updated examples, practical advice, and real-world examples Online supplement to update developments Other titles by Weltman: J.K. Lasser's Small Business Taxes 2011 and J.K. Lasser's New Tax Laws Simplified 2011 J.K. Lasser's 1001 Deductions & Tax Breaks 2011 is a book every taxpayer should own.