The myths and facts about alternative fuels–and how they impact our lives As the price of energy continues to soar, so too has the demand for alternative energy. But there's no clear «winner» in the race to replace fossil fuels. Alternative Energy For Dummies explores the current fossil fuel conundrum and society's growing need for more and more energy. Cutting through the competing claims, this book offers a multifaceted examination of alternative energy, including solar, wind, nuclear, biomass, geothermal, biofuel, and other sources. Each alternative scenario is compared to current fossil-fuel intensive practices in the scientific, environmental, social, political, and economic realms. Readers also gain insight into the future of energy production.
Hands-on, full-color instruction in this versatile painting medium Acrylic paint is easy to use, quick to dry, a cinch to clean up, and relatively inexpensive–which makes it a great medium for amateur artists. Following a simple step-by-step approach, Acrylic Painting For Dummies provides hands-on instruction and easy-to-follow exercises in acrylic painting techniques and styles, making the medium accessible to would-be artists at all levels. Featuring large-scale projects at the end of most chapters and ample additional opportunities for readers to paint along, this friendly guide will help anyone discover the artist within.
Business Valuation For Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses.
Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition. Data is probably your company’s most important asset, so your data warehouse should serve your needs. The fully updated Second Edition of Data Warehousing For Dummies helps you understand, develop, implement, and use data warehouses, and offers a sneak peek into their future. You’ll learn to: Analyze top-down and bottom-up data warehouse designs Understand the structure and technologies of data warehouses, operational data stores, and data marts Choose your project team and apply best development practices to your data warehousing projects Implement a data warehouse, step by step, and involve end-users in the process Review and upgrade existing data storage to make it serve your needs Comprehend OLAP, column-wise databases, hardware assisted databases, and middleware Use data mining intelligently and find what you need Make informed choices about consultants and data warehousing products Data Warehousing For Dummies, 2nd Edition also shows you how to involve users in the testing process and gain valuable feedback, what it takes to successfully manage a data warehouse project, and how to tell if your project is on track. You’ll find it’s the most useful source of data on the topic!
The long-awaited BlackBerry Storm is here! Take advantage of all the cool things your new touch-screen BlackBerry can do with BlackBerry Storm For Dummies. Your BlackBerry Storm can help you organize your calendar, surf the Internet, and stay in constant contact. it even works like a modem for your laptop. BlackBerry Storm For Dummies shows you how to unlock all of the exciting capabilities of your BlackBerry Storm. You’ll discover how to: Customize your BlackBerry Storm, learn to navigate the touch screen, manage power consumption, and protect your device Set up your contacts, keep notes, synchronize lists with your desktop, and manage your calendar Keep in touch with e-mail, PIN-to-PIN and instant messaging, and phone calls Browse the Internet and keep track of key sites Play music and videos, take pictures or mini-movies, and tune in the news Activate Storm’s built-in GPS and use Google Maps or BlackBerry Map Synchronize your BlackBerry with your desktop so your data is consistent wherever you go Prepare your laptop to use your BlackBerry Storm as a modem Install and manage third-party applications Keep your personal information safe You’ll find tips for tapping and thumbing the touch screen, secrets for taking great photos and videos, and even fun games to play on your Storm. Whether you’re upgrading from an earlier model or you just got your first BlackBerry, BlackBerry Storm For Dummies helps you utilize everything this handy device has to offer.
A book-and-video training package provides a unique illustration to the basics of Illustrator Adobe Illustrator is a unique design and drawing program that allows you to create and produce brilliant art for a variety of mediums. This full-color book-and-video training package deciphers even the most complex Illustrator tasks and gets you quickly up to speed using the capabilities of the newest release of Illustrator. Thirteen self-paced lessons explain how to create and produce vibrant graphics using this robust vector drawing application. The complementary lessons featured on the videos are each approximately five minutes long and demonstrate the concepts and features covered in the lesson. Escorts you through the basics of creating and producing vibrant graphics using Illustrator Deciphers even the most advanced Illustrator tasks and makes them less intimidating Features full-color, step-by-step tutorials in the downloadable videos that complement the topics covered in each lesson of the book Encourages you to absorb each lesson at your own pace Jam-packed with information, this book and video training package is just like having your own personal instructor guiding you through each unique lesson. Note: DVD and other supplementary materials are not included as part of eBook files. These materials are available for download upon purchase.
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is «hot». Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.
The easy way to get practice and excel at numeracy tests Whether you're looking for a new job, applying to certain university courses, or attempting to join the military, you're increasingly likely to face a numeracy test as part of the screening process. And the only way to prepare for a numeracy test is practise. Numeracy Tests For Dummies is an accessible one-stop guide to pass these test. Featuring expert advice, instruction, review, and plenty of practise, Numeracy Tests For Dummies will help you succeed. Numeracy Tests For Dummies contains instruction and revision on: Basic mathematical knowledge and skills Data interpretation Quantitative reasoning Numerical sequencing
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model. How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. Explains how to sign up for your account and set up your brand profile Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Helps you discover content and the value of the +1 button Shows you how to be mindful of SEO, so that your Google+ brand page can be found Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.