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This timely and engaging book challenges the conventional wisdom on media and scandal in the United States. The common view holds that media crave and actively pursue scandals whenever they sense corruption. Scandal and Silence argues for a different perspective. Using case studies from the period 1988-2008, it shows that: Media neglect most corruption, providing too little, not too much scandal coverage; Scandals arise from rational, controlled processes, not emotional frenzies – and when scandals happen, it’s not the media but governments and political parties that drive the process and any excesses that might occur; Significant scandals are indeed difficult for news organizations to initiate and harder for them to maintain and bring to appropriate closure; For these reasons cover-ups and lying often work, and truth remains essentially unrecorded, unremembered. Sometimes, bad behavior stimulates an avalanche of media attention with demonstrable political consequences, yet other times, equally shoddy activity receives little notice. This book advances a theoretical model to explain these differences, revealing an underlying logic to what might seem arbitrary and capricious journalism. Through case studies of the draft and military scandals involving Dan Quayle, George W. Bush, Bill Clinton and John Kerry; alleged sexual misconduct of politicians including but not limited to Clinton; and questionable financial dealings of Clinton and George W Bush, the book builds a new understanding of media scandals which will be essential reading for anyone concerned with the relationship between media and democracy today.
Communication2Win. Praxishandbuch für Innovative Marketingkommunikation im Zeitalter Sozialer Netzwerke
Ein Buch fur Praktiker in Unternehmen aller Branchen, insbesondere im B2B-Geschaft, die das Potential der zur Verfugung stehenden Kommunikationskanale noch nicht vollstandig ausgenutzt haben. Angelique Werner bietet Ihnen eine griffige Anleitung, um Ihre externen und internen Kommunikations- und Marketingaktivitaten zu optimieren. Sie liefert Tipps fur die klassischen Kommunikations- und Marketingkanale, wie auch fur den systematischen Aufbau von Social Media. Ein wesentlicher Fokus ist auf das gezielte Social Networking gerichtet, also die konsistente Netzwerkpflege und Kontaktsuche auf innovativen Kanalen. Social Media Marketing und Networking werden anhand eingangiger Praxisbeispiele als Schlussel zum Erfolg vermittelt. Die fundiert dargebotenen Kommunikationsinstrumente lassen sich unabhangig von der Unternehmensgro?e leicht umsetzen, effiziente Marketingstrategien mit einfachen Ma?nahmen schnell und wirksam implementieren. Praktische Tipps, Do?s und Don?ts erganzen das Informationspaket. Ein derart umfassender, praktischer und lebendig geschriebener Uberblick uber alle Facetten der Marketingkommunikation in der Welt von Google, XING, LinkedIn, Facebook, Twitter usw. ist in dieser Form neu. Er liefert dem Leser sowohl nutzliches Best-Practice-Wissen als auch die Motivation, Kommunikation als Phanomen zu verstehen, das wir permanent selbst mitgestalten konnen und sollten. Angelique Werner ist eine anerkannte Expertin fur innovatives Marketing- und Kommunikationsmanagement sowie eine gefragte Referentin und Autorin. Sie betreibt ein eigenes Blog und ist in allen relevanten Netzwerken prasent. «Ein rundum empfehlenswerter Ratgeber. Sehr praktisch, unkompliziert und gut umzusetzen. Wer wissen will, wie Marketingkommunikation im Social-Media-Zeitalter aussieht, kommt am Buch von Angelique Werner nicht vorbei.» Thomas Koch, Media-Urgestein und Ex-CEO Starcom, Grunder tkm und tk-one «Wenn man Marketingkommunikation auf den neuesten Stand bringen mochte, ist dieser praktische Ratgeber eine wertvolle Hilfe.» Matthias Moritz, CIO und Musikproduzent «Angelique Werner schildert anschaulich und ehrlich ihre Erfahrungen mit Social Media in der B2B-Kommunikation. Mit den zahlreichen Tipps und Checklisten, in denen das Buch die Erkenntnisse strukturiert und zusammenfasst, gewinnen sowohl Einsteiger als auch Fortgeschrittene.» Harriet Kasper, Researcher & Consultant, Fraunhofer-Institut IAO
Computational Strategies for Spectroscopy. from Small Molecules to Nano Systems
Computational spectroscopy is a rapidly evolving field that is becoming a versatile and widespread tool for the assignment of experimental spectra and their interpretation as related to chemical physical effects. This book is devoted to the most significant methodological contributions in the field, and to the computation of IR, UV-VIS, NMR and EPR spectral parameters with reference to the underlying vibronic and environmental effects. Each section starts with a chapter written by an experimental spectroscopist dealing with present challenges in the different fields; comprehensive coverage of conventional and advanced spectroscopic techniques is provided by means of dedicated chapters written by experts. Computational chemists, analytical chemists and spectroscopists, physicists, materials scientists, and graduate students will benefit from this thorough resource.
Strategic Employee Surveys. Evidence-based Guidelines for Driving Organizational Success
Praise for Strategic Employee Surveys «This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance—if you want to move your business strategy and survey program closer together, then this is your book.»—Franz G. Deitering, Ph.D., SAP, and CEO, RACER Benchmark Group; former Chairman, IT Survey Group «[Wiley makes] an excellent, well-balanced approach to making the business case for employee surveys and providing reinforcement on the essential components—from purpose and development of the instrument to results analysis to action planning.»—Lawrence E. Milan, Senior Vice President, Human Resources, ING U.S. Insurance «This book does not get bogged down in statistical analyses, yet it features a healthy mix of the theoretical and the practical that works for the novice and the experienced survey program manager alike.»– Thomas E. Mitchell, Vice President, Northern Trust Company «The book's key concepts are illustrated with many specifics, especially survey content, and lots of fascinating 'war stories.' This book will become a well-thumbed volume by all who want to make the most of employee surveys.»—Allen I. Kraut, Ph.D., Professor Emeritus of Management, Zicklin School of Business, Baruch College, CUNY
Therapy and Beyond. Counselling Psychology Contributions to Therapeutic and Social Issues
Therapy and Beyond: Counselling Psychology Contributions to Therapeutic and Social Issues presents an overview of the origins, current practices, and potential future of the discipline of counselling psychology. Presents an up-to-date review of the knowledge base behind the discipline of counselling psychology that addresses the notion of human wellbeing and critiques the concept of ‘psychopathology’ Includes an assessment of the contributions that counselling psychology makes to understanding people as individuals, in their working lives, and in wider social domains Offers an overview of counselling psychology's contributions beyond the consulting room, including practices in the domain of spirituality, the arts and creative media, and the environmental movement Critiques contemporary challenges facing research as well as the role that research methods have in responding to questions about humanity and individual experience
Engineering the CMOS Library. Enhancing Digital Design Kits for Competitive Silicon
Shows readers how to gain the competitive edge in the integrated circuit marketplace This book offers a wholly unique perspective on the digital design kit. It points to hidden value in the safety margins of standard-cell libraries and shows design engineers and managers how to use this knowledge to beat the competition. Engineering the CMOS Library reveals step by step how the generic, foundry-provided standard-cell library is built, and how to extract value from existing std-cells and EDA tools in order to produce tighter-margined, smaller, faster, less power-hungry, and more yield-producing integrated circuits. It explores all aspects of the digital design kit, including the different views of CMOS std-cell libraries along with coverage of IO libraries, memory compilers, and small analog blocks. Readers will learn: How to work with overdesigned std-cell libraries to improve profitability while maintaining safety How functions usually found in std-cell libraries cover the design environment, and how to add any missing functions How to harness the characterization technique used by vendors to add characterization without having to get it from the vendor How to use verification and validation techniques to ensure proper descriptive views and even fix inconsistencies in vendor release views How to correct for possible conflicts arising from multiple versions and different vendor sources in any given integrated circuit design Complete with real-world case studies, examples, and suggestions for further research, Engineering the CMOS Library will help readers become more astute designers.
Strategy. Key Thinkers
Over twenty two centuries ago, the Greek general Pyrrhus questioned the real gains of military victory. Today we might reflect on the recent wars in Iraq and Afghanistan in much the same way. War is not only cruel but capricious; its outcomes are often bitter and frustrating, even for the winning side. Strategy: Key Thinkers expertly introduces the ideas of major strategic thinkers whose work explores the complex challenges associated with the use of military force. Early chapters deal with the foundational work of Sun Tzu (Sunzi), Thucydides, Vegetius, Machiavelli and Carl von Clausewitz and their relevance to problems facing Western militaries today. The book then considers broader issues, such as the distinctive importance of air and maritime operations, the difficulty of waging offensive land warfare in the face of modern firepower, the implications of nuclear weapons, and the potential of irregular warfare. It concludes by highlighting key themes which connect – and distinguish – the works under consideration, noting how these similarities and differences can inform the strategic debates of the early twenty-first century.
Cosmopolitanism. Ideals and Realities
This book sets out the case for a cosmopolitan approach to contemporary global politics. It presents a systematic theory of cosmopolitanism, explicating its core principles and justifications, and examines the role many of these principles have played in the development of global politics, such as framing the human rights regime. The framework is then used to address some of the most pressing issues of our time: the crisis of financial markets, climate change and the fallout from the wars in Afghanistan and Iraq. In each case, Held argues that realistic politics is exhausted, and that cosmopolitanism is the new realism. See also Garrett Wallace Brown and David Held's The Cosmopolitanism Reader.
Progress in Nanotechnology. Applications
This edition of the Progress in Ceramic Technology series is a select compilation of articles on nanotechnology applications and markets previously published in ACerS publications, including The American Ceramic Society Bulletin, Journal of the American Ceramic Society, International Journal of Applied Ceramic Technology, Ceramic Engineering and Science Proceedings (CESP) and Ceramic Transactions (CT). The American Ceramic Society contributes to the progress of nanotechnology by providing forums for information exchange during its various meetings and by publishing articles in its various journals and proceedings.
Carbon Nanotube-Polymer Composites. Manufacture, Properties, and Applications
The accessible compendium of polymers in carbon nanotubes (CNTs) Carbon nanotubes (CNTs)—extremely thin tubes only a few nanometers in diameter but able to attain lengths thousands of times greater—are prime candidates for use in the development of polymer composite materials. Bringing together thousands of disparate research works, Carbon Nanotube-Polymer Composites: Manufacture, Properties, and Applications covers CNT-polymers from synthesis to potential applications, presenting the basic science and engineering of this dynamic and complex area in an accessible, readable way. Designed to be of use to polymer scientists, engineers, chemists, physicists, and materials scientists, the book covers carbon nanotube fundamentals to help polymer experts understand CNTs, and polymer physics to help those in the CNT field, making it an invaluable resource for anyone working with CNT-polymer composites. Detailed chapters describe the mechanical, rheological, electrical, and thermal properties of carbon nanotube-polymer composites. Including a glossary that defines key terms, Carbon Nanotube-Polymer Composites is essential reading for anyone looking to gain a fundamental understanding of CNTs and polymers, as well as potential and current applications, including electronics (shielding and transparent electrodes), flame retardants, and electromechanics (sensors and actuators), and their challenges.