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We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.
Fourier Analysis
This book aims to learn to use the basic concepts in signal processing. Each chapter is a reminder of the basic principles is presented followed by a series of corrected exercises. After resolution of these exercises, the reader can pretend to know those principles that are the basis of this theme. «We do not learn anything by word, but by example.»
Nancy Now
Jean-Luc Nancy stands as one of the great French theorists of «deconstruction.» His writings on philosophy, politics, aesthetics, and religion have significantly contributed to the development of contemporary French thought and helped shape and transform the field of continental philosophy. Through Nancy's immense oeuvre, which covers a wide range of topics such as community, freedom, existence, sense/ touch, democracy, Christianity, the visual arts and music, and writing itself, we have learned to take stock of the world in a more nuanced fashion. In this collection, contemporaries of Nancy and eminent scholars of continental philosophy, including Giorgio Agamben, Étienne Balibar, Ginette Michaud, Georges Van Den Abbeele, Gregg Lambert and Ian James, have been invited to reflect on the force of Nancy's «deconstruction» and how it has affected, or will affect, the ways we approach many of the most pertinent topics in contemporary philosophy. The collection also includes Jean-Luc Nancy's previously unpublished 'Dialogue Beneath the Ribs', where he reflects, twenty years after, on his heart transplant. Nancy Now will be of critical interest not only to scholars working on or with Nancy's philosophy, but also to those interested in the development and future of French thought.
Pulsating Stars
This book surveys our understanding of stars which change in brightness because they pulsate. Pulsating variable stars are keys to distance scales inside and beyond the Milky Way galaxy. They test our understanding not only of stellar pulsation theory but also of stellar structure and evolution theory. Moreover, pulsating stars are important probes of the formation and evolution of our own and neighboring galaxies. Our understanding of pulsating stars has greatly increased in recent years as large-scale surveys of pulsating stars in the Milky Way and other Local Group galaxies have provided a wealth of new observations and as space-based instruments have studied particular pulsating stars in unprecedented detail.
Molecular Immunotoxicology
The human immune system is constantly exposed to chemical contaminants, whether from food, water or air. Some chemicals directly elicit an immune response, while others indirectly activate or deactivate components within the immune system. Thus when tracking or predicting the effect of a chemical on the immune system, many different pathways and modes of action need to be considered. Following an introduction to the various pathways and toxicity mechanisms from a systemic perspective, the main part of this comprehensive reference surveys individual molecular mechanisms of important immunotoxicants, from PAHs to biopharmaceuticals, and from receptor-mediated toxicity to nanoparticle toxicity, using analyses based on molecular effects rather than on animal models. Taken together, the knowledge presented here provides an up-to-date overview of this hot topic that can be directly applied to the prediction and characterization of immunotoxic effects in drugs, chemicals, and environmental contaminants.
Particle Physics
An accessible and carefully structured introduction to Particle Physics, including important coverage of the Higgs Boson and recent progress in neutrino physics. Fourth edition of this successful title in the Manchester Physics series Includes information on recent key discoveries including: An account of the discovery of exotic hadrons, byond the simple quark model; Expanded treatments of neutrino physics and CP violation in B-decays; An updated account of ‘physics beyond the standard model’, including the interaction of particle physics with cosmology Additional problems in all chapters, with solutions to selected problems available on the book’s website Advanced material appears in optional starred sections
Traffic Management
Transport systems are facing an impossible dilemma: satisfy an increasing demand for mobility of people and goods, while decreasing their fossil-energy requirements and preserving the environment. Additionally, transport has an opportunity to evolve in a changing world, with new services, technologies but also new requirements (fast delivery, reliability, improved accessibility). The subject of traffic is organized into two separate but complementary volumes: Volume 3 on Traffic Management and Volume 4 on Traffic Safety. Traffic Management, Volume 3 of the ‘Research for Innovative Transports’ Set, presents a collection of updated papers from the TRA 2014 Conference, highlighting the diversity of research in this field. Theoretical chapters and practical case studies address topics such as cooperative systems, the global approach in modeling, road and railway traffic management, information systems and impact assessment.
Behavioral Dentistry
Behavioral Dentistry, Second Edition, surveys the vast and absorbing topic of the role of behavioral science in the study and clinical practice of dentistry. An understanding of social sciences has long been a central part of dental education, and essential for developing a clinician’s appreciation of human behavior as it affects efficient dental treatment. This book gathers together contributions from leading experts in each of the major subspecialties of behavioral dentistry. Its aim is not merely to provide the student and clinician with a comprehensive review of the impressive literature or discussion of the theoretical background to the subject, but also with a practical guide to adapting the latest techniques and protocols and applying them to day-to-day clinical practice. This second edition of Behavioral Dentistry discusses biobehavioral processes, including the psychobiology of inflammation and pain, oral health and quality of life, saliva health, and hypnosis in dentistry. The book goes on to examine anxiety, fear, and dental and chronic orofacial pain, and then reviews techniques for designing and managing behavior change. It concludes with a section on professional practice, including care of special needs, geriatric, and diabetic patients, and interpersonal communication in dental education.
Distant Love
Love and family life in the global age: grandparents in Salonika and their grandson in London speak together every evening via Skype. A U.S. citizen and her Swiss husband fret over large telephone bills and high travel costs. A European couple can finally have a baby with the help of an Indian surrogate mother. In their new book, Ulrich Beck and Elisabeth Beck-Gernsheim investigate all types of long-distance relationships, marriages and families that stretch across countries, continents and cultures. These long-distance relationships comprise so many different forms of what they call ‘world families’, by which they mean love and intimate relationships between individuals living in, or coming from, different countries or continents. In all their various forms these world families share one feature in common: they are the focal point in which different aspects of the globalized world become embodied in the personal lives of individuals. Whether they like it or not, lovers and relatives in these families find themselves confronting the world in the inner space of their own lives. The conflicts between the developed and developing worlds come to the surface in world families- they acquire faces and names, creating confusion, surprise, anger, joy, pleasure and pain at the heart of everyday life. This path-breaking book will appeal to a wide readership interested in the changing character of love in our times.
Bioanalytical Chemistry
A timely, accessible survey of the multidisciplinary field of bioanalytical chemistry Provides an all in one approach for both beginners and experts, from a broad range of backgrounds, covering introductions, theory, advanced concepts and diverse applications for each method Each chapter progresses from basic concepts to applications involving real samples Includes three new chapters on Biomimetic Materials, Lab-on-Chip, and Analytical Methods Contains end-of-chapter problems and an appendix with selected answers