Маркетинг, PR, реклама
Различные книги в жанре Маркетинг, PR, рекламаNew to Sales?
A typical Sales Associate job description is all about getting results – with very few hints about how to get them! As a new Sales Associate, the job of mastering the art of selling involves much more than simply answering to the description and showing up for work. There is a step-by-step recipe for sales success, and applying it takes both skill and finesse. So the questions is, how do you start? No one knows the answer better than the legendary Tom Hopkins , who earned more than one million dollars in commissions during the first three years of his sales career. Over the course of the past 25+ years, he's been teaching others to do the same. Learn the 12 Sources of Sensational Selling Success.Discover the right questions to ask for stellar closing results. Use the simple hidden trick to creating the optimal selling climate.In clear, easy-to-understand language, Tom will guide you through the process of becoming a master of sales. Get this book and launch your career as a Sales Associate today!
Coloring Outside the Lines
The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This eBook from the crayon of Creativity Guru Jeff Tobe is an unusually charming collection of warm, funny and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service and outside-the-lines marketing. The eBook encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
Storyworthy
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters . Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.
Реклама и пиар в эпоху социальных сетей
Новая книга Дмитрия Фуфаева – специалиста по рекламе и маркетингу – это сборник небольших рассказов, посвященных различным аспектам современного маркетинга. Это своеобразные записки маркетолога. Книга будет интересна всем, кто работает или планирует заниматься пиаром и маркетингом в эпоху социальных сетей.
Leadership by Algorithm
With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people?
In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes.
Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader: compassion, empathy, imagination, ethics, and strategic awareness?
Drawing on his own research findings, and those from thought leaders around the world, the author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future.
<i>Leadership by Algorithm</i> offers some startling conclusions that make clear the true nature of the power struggle between man and machine. It also identifies the leadership qualities needed to deal with this struggle most effectively.
Ripple
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?
Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.
While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started.
Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you.
www.ripple-book.com