Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Equip your small business for dramatic growth and success in any environment In Small Business Revolution: How Owners and Entrepreneurs Can Succeed , small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: How to get your costs in line when your expenses have changed Mastering new tools to manage payments and payroll, including contactless and remote payments Maintaining relationships with your existing customers while reaching out to new ones How to manage cash and, how to retain employees through lean times, and more Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.
Have you ever looked back and wished you’d been braver? Today’s culture of fear is constantly bombarding you with reasons to play it safe. Yet, is it keeping you living too safely, procrastinating and not taking the very actions that would help you enjoy greater self-confidence, professional success and personal fulfillment. If you ever hold back from making changes or taking chances, Stop Playing Safe is for you. In this fully updated 'post-pandemic' edition, Dr Margie Warrell challenges you to 'rethink risk' and back your boldest goals with braver action. Drawing on her diverse global experience working in coaching, psychology and with trailblazing leaders such as Richard Branson and Bill Marriott, this book will empower you to master fear and 'take the chance' when it matters most. Margie will get to the heart of what’s holding you back, giving you proven strategies to: find your 'Why' to do more of what ignites your passion (and less of what doesn't!) uncover your blind spots to make smarter decisions, faster apply four simple steps to build resilience and manage your 'stress triggers' activate 'post traumatic growth' to turn your toughest problems into your greatest growth nail difficult conversations to resolve conflict, build trust, and strengthen relationships be an inspiring leader who emboldens others to think bigger, learn faster, and accomplish more. Whether you’re a business owner, climbing the corporate ladder or embarking on an entrepreneurial endeavor, Stop Playing Safe is powerful reading for anyone who doesn’t want to settle for less than the biggest life they’re capable of living.
Was immer wir vorhaben, wir brauchen Mut, um den ersten Schritt zu tun! Lorenz Wenger macht Mut, den eigenen «Tauchgang» durchs Leben zu starten und nach seinem inneren Kompass zu leben! Ob im Business oder privat: Wer diesem Ruf folgt, radikale Entscheidungen trifft und sie mutig und konsequent umsetzt, wird glücklich und erfolgreich sein. <br> In Zeiten des fortschreitenden Wandels und großer Unsicherheit – globale Krisen inklusive – wird es immer schwieriger, persönliche Orientierung zu finden und endlich das zu wagen, was wirklich wichtig ist. Hier kommt Mut, DIE Kernkompetenz der Zukunft, ins Spiel! Um eine neue Haltung gegenüber dem sowieso unausweichbaren Wandel einzunehmen und trotz diverser Ängste neugierig voranzuschreiten, brauchen wir Mut. <br> Der Autor ruft dazu auf, diesen Mut zum Leben zu erwecken! In seinem Buch finden die Leser hochwirksame und praxisorientierte Tools, um mehr Mut in ihren Alltag zu holen. Mehr Mut für persönliche Veränderung, mehr Mut für radikale Entscheidungen, mehr Mut, neue Wege zu gehen und Lebensziele zu erreichen.<br> Lorenz Wenger lädt seine Leser dazu ein, ihre eigene Mut-Geschichte zu schreiben. Und selbst in Momenten von Zweifeln und Unsicherheiten mutvoll einzutauchen, entschlossen durchzutauchen und am Ziel triumphierend aufzutauchen!
Learn how to create new daily habits that build happiness and reduce stress In Move Your Mind , acclaimed actor, entrepreneur, and mental health advocate Nick Bracks delivers the practical tools and lessons that will help you make small, but measurable, daily changes to foster positive, lasting improvements to your mental health. Told through the author’s own experiences with mental illness, this book offers a holistic approach to improving your mental health, and shows readers how to make positive lifestyle changes in areas like exercise, nutrition, sleep, mindfulness, and meditation. The book offers: Valuable and insightful case studies of real and well-known people who took control of and improved their mental wellbeing Key research findings from industry leaders in mindfulness, meditation, memory, mental health, psychology, and performance Guidance on how to take small, gradual steps that lead to big changes in your motivation and inspiration Perfect for anyone who has tried to take ownership of their own mental health but lacked the time, motivation, or information to effectively make a change, Move Your Mind is an indispensable guide to creating long-term behavior changes that promote increased happiness, decreased anxiety and stress, and better relationships.