Интернет
Различные книги в жанре ИнтернетUltimate Guide to Twitter for Business
Who should you follow? How many people should you follow? How often should you tweet?Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.
SEO Master Using the Power of Wordpress
The ultimate guide to create a Search Engine Optimized (SEO) website using the Power of WordPress. Mastering search engine optimization is one of the hottest topics of the digital age. Ranking on the first results page of Google has never been easier. In just a few weeks you will see your website ranking higher and higher on Google. Covers everything, from basic to more advanced SEO topics. There is no need to know any programming languages, such as PHP, JAVA, CSS or HTML. Programming knowledge is not necessary. The book starts with the basics, walking you through the process of setting up WordPress the SEO way then stepping you though the creation of your search engine optimized website. You will advance from there, mastering all those techniques that will force your website to rank on the first results page of Google, such as Tiles, Tags, Content, Keywords, Page Speed, Page Caching, Meta, Alt Tags, Slugs, CDN, Social Media and so much more. You will master all these SEO techniques used by the most popular websites on the internet. Learn more about this book, download a sample, and find support blogs at the book's website: www.seomasterwordpress.com
The Bootstrapper's Guide to the Mobile Web
Creating a successful mobile-web presence is achievable with the tools found in this guide–without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
Webinar School
When Bette Frick wanted to transition her live training to a webinar platform, she searched for advice on managing the technology and maximizing learner interaction. She found plenty of books about presenting marketing webinars but only a few books for trainers. She longed for simple tips to help engage participants in her technical and business writing webinars. So, she had to learn by doing; she experimented with high- and low-tech strategies for keeping learners involved and enjoying her classes. Webinar School presents her practical tips for offering flawless webinars, keeping participants engaged, and having as much fun as the learners do.
Every Page is Page One
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One. In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
WIKI
WIKI: Grow Your Own for Fun and Profit introduces the concept of wikis, and shows why they are becoming the must-have communications and collaboration technology for businesses of any size. Using a garden as a metaphor, Alan J. Porter shows you step-by-step how to select wiki software, get started, overcome resistance to wikis, maintain your wiki, and use your wiki for internal collaboration, project planning, communication with your customers, and more. Includes five case studies that highlight the ways companies are using wikis to solve business and communication problems, increase efficiency, and improve customer satisfaction. Inside the Book A Brief History of CollaborationDefining the WikiPlanting the SeedFirst GrowthMaintaining the GardenLandscapingHarvesting the InformationA Wiki ChecklistNotes on Popular Wiki SoftwareResources and Index
Microsoft Outlook 2013 Guide (Speedy Study Guides)
Outlook 2013 is an upscale version of the former Outlook. The particular functions are now separated by tabs. The «file» tab has all the information that is needed to make changes such as save, open, print, options, etc. The «home» tab is where the simple transactions take place such as new mail, reply, delete, etc. «Send/Receive» tab is all about sending and synching files and folders. «Folder» tab allows changes or formatting to folders «View» addresses how you would like to customize the view of your Outlook experience. A chart would be beneficial to compare the old version to the new perhaps showing the ease of the transition. People that prefer the older versions would appreciate knowing where to find the function in the new format if a chart could point this out easily for them. The transition would be much easier.
People Over Capital
Capitalism is failing and ordinary people are forced to pay the price. With such deep-rooted problems there is real hunger for alternative ways of organizing our economic system. Answering the question, «Is there a co-operative alternative to capitalism?» this book showcases fourteen responses from economists, academics, co-operators, politicians, and campaigners, exploring both the success and untapped potential of co-operatives. Each essay approaches from a new direction—from the flourishing open source movement to cases of co-operative success in different parts of the world. Rob Harrison has written and commented widely on social change issues for more than twenty years.
Network Better
Most books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding of how to apply it in order to sustain networking relationships. When networking is not going well (or at all), many businesspeople’s response is ‘OK, I’m doing what you told me. How come it isn’t working?’ The answer is that people don’t so much need behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside.On the whole, people don’t successfully change their behaviour without understanding why they should. Network Better provides the necessary insight into what’s going on as well as many practical, tried-and-tested suggestions and encouragements to enable you to do just that.
The Social Media Advantage
So you've got a small business. But are you capitalizing on social media for the increased revenue possibilities, increased visibility, and good PR? In just a few short years, social media has become a worldwide phenomenon, where Facebook updates or tweets are mini press-releases read by thousands of people every day. What's the best way to handle your small business's social media presence? Your company can get in the game, using social media as a free public relations tool. 'The Social Media Advantage' gives you the knowledge, skills, and confidence to develop an effective social media strategy that will help make your business a success!