Зарубежная образовательная литература
Различные книги в жанре Зарубежная образовательная литератураAdvanced Ceramic Coatings and Interfaces IV
This volume is a useful resource for understanding the most valuable aspects of advanced ceramic coatings and interfaces. Containing twelve contributed papers from the symposium, topics include vibration damping coatings, thermal and environmental barrier coating processing, testing and life modeling, non-destructive evaluation, multifunctional coatings and interfaces, highlighting the state-of-the-art ceramic coatings technologies for various critical engineering applications.
Advanced Ceramic Coatings and Interfaces III
This volume provides a one-stop resource, compiling current research on ceramic coatings and interfaces. It is a collection of papers from The American Ceramic Society s 32nd International Conference on Advanced Ceramics and Composites, January 27-February 1, 2008. Papers include developments and advances in ceramic coatings for structural, environmental, and functional applications. Articles are logically organized to provide insight into various aspects of ceramic coatings and interfaces. This is a valuable, up-to-date resource for researchers in industry, government, or academia who work in ceramics engineering.
Advances in Ceramic Armor IV
This volume provides a one-stop resource, compiling current research on ceramic armor and addressing the challenges facing armor manufacturers. It is a collection of papers from The American Ceramic Society s 32nd International Conference on Advanced Ceramics and Composites, January 27-February 1, 2008. Topics include novel materials concepts for both vehicle and body armors, transparent ceramics for impact resistance, and more. This is a valuable, up-to-date resource for researchers in industry, government, or academia who are working with ceramic armor.
Fractional Calculus with Applications in Mechanics. Wave Propagation, Impact and Variational Principles
The books Fractional Calculus with Applications in Mechanics: Vibrations and Diffusion Processes and Fractional Calculus with Applications in Mechanics: Wave Propagation, Impact and Variational Principles contain various applications of fractional calculus to the fields of classical mechanics. Namely, the books study problems in fields such as viscoelasticity of fractional order, lateral vibrations of a rod of fractional order type, lateral vibrations of a rod positioned on fractional order viscoelastic foundations, diffusion-wave phenomena, heat conduction, wave propagation, forced oscillations of a body attached to a rod, impact and variational principles of a Hamiltonian type. The books will be useful for graduate students in mechanics and applied mathematics, as well as for researchers in these fields. Part 1 of this book presents an introduction to fractional calculus. Chapter 1 briefly gives definitions and notions that are needed later in the book and Chapter 2 presents definitions and some of the properties of fractional integrals and derivatives. Part 2 is the central part of the book. Chapter 3 presents the analysis of waves in fractional viscoelastic materials in infinite and finite spatial domains. In Chapter 4, the problem of oscillations of a translatory moving rigid body, attached to a heavy, or light viscoelastic rod of fractional order type, is studied in detail. In Chapter 5, the authors analyze a specific engineering problem of the impact of a viscoelastic rod against a rigid wall. Finally, in Chapter 6, some results for the optimization of a functional containing fractional derivatives of constant and variable order are presented.
Language in Cognition. Uncovering Mental Structures and the Rules Behind Them
This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a unique contribution to this burgeoning field of study. Guides undergraduate students through the core questions of linguistics and cognitive science, and provides tools that will help them think about the field in a structured way Uses the study of language and how language informs the structure and function of the human mind to introduce the major ideas in modern cognitive science, including its history and controversies Explores questions such as: what does it mean to say that linguistics is part of the cognitive sciences; how do the core properties of language compare with the core properties of other human cognitive abilities such as vision, music, mathematics, and other mental building blocks; and what is the relationship between language and thought? Includes an indispensable study guide as well as extensive references to encourage further independent study
Industrial Tribology. Tribosystems, Friction, Wear and Surface Engineering, Lubrication
Integrating very interesting results from the most important R & D project ever made in Germany, this book offers a basic understanding of tribological systems and the latest developments in reduction of wear and energy consumption by tribological measures. This ready reference and handbook provides an analysis of the most important tribosystems using modern test equipment in laboratories and test fields, the latest results in material selection and wear protection by special coatings and surface engineering, as well as with lubrication and lubricants. This result is a quick introduction for mechanical engineers and laboratory technicians who have to monitor and evaluate lubricants, as well as for plant maintenance personnel, engineers and chemists in the automotive and transportation industries and in all fields of mechanical manufacturing industries, researchers in the field of mechanical engineering, chemistry and material sciences.
Natural Ventilation of Buildings. Theory, Measurement and Design
Natural ventilation is considered a prerequisite for sustainable buildings and is therefore in line with current trends in the construction industry. The design of naturally ventilated buildings is more difficult and carries greater risk than those that are mechanically ventilated. A successful result relies increasingly on a good understanding of the abilities and limitations of the theoretical and experimental procedures that are used for design. There are two ways to naturally ventilate a building: wind driven ventilation and stack ventilation. The majority of buildings employing natural ventilation rely primarily on wind driven ventilation, but the most efficient design should implement both types. Natural Ventilation of Buildings: Theory, Measurement and Design comprehensively explains the fundamentals of the theory and measurement of natural ventilation, as well as the current state of knowledge and how this can be applied to design. The book also describes the theoretical and experimental techniques to the practical problems faced by designers. Particular attention is given to the limitations of the various techniques and the associated uncertainties. Key features: Comprehensive coverage of the theory and measurement of natural ventilation Detailed coverage of the relevance and application of theoretical and experimental techniques to design Highlighting of the strengths and weaknesses of techniques and their errors and uncertainties Comprehensive coverage of mathematical models, including CFD Two chapters dedicated to design procedures and another devoted to the basic principles of fluid mechanics that are relevant to ventilation This comprehensive account of the fundamentals for natural ventilation design will be invaluable to undergraduates and postgraduates who wish to gain an understanding of the topic for the purpose of research or design. The book should also provide a useful source of reference for more experienced industry practitioners.
Castells and the Media. Theory and Media
One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.
Promotional Cultures. The Rise and Spread of Advertising, Public Relations, Marketing and Branding
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama’s election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
The Copywriter's Toolkit. The Complete Guide to Strategic Advertising Copy
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos