Зарубежная образовательная литература
Различные книги в жанре Зарубежная образовательная литератураCool Infographics. Effective Communication with Data Visualization and Design
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
Professional WebGL Programming. Developing 3D Graphics for the Web
Everything you need to know about developing hardware-accelerated 3D graphics with WebGL! As the newest technology for creating 3D graphics on the web, in both games, applications, and on regular websites, WebGL gives web developers the capability to produce eye-popping graphics. This book teaches you how to use WebGL to create stunning cross-platform apps. The book features several detailed examples that show you how to develop 3D graphics with WebGL, including explanations of code snippets that help you understand the why behind the how. You will also develop a stronger understanding of WebGL development from coverage that: •Provides a comprehensive overview of WebGL and shows how it relates to other graphics-related technologies •Addresses important topics such as the WebGL graphics pipeline, 3D transformations, texturing and lighting •Teaches you how to write vertex shaders and fragment shaders for WebGL •Includes a lot of useful guidelines, tips, and tricks for WebGL performance optimizations Professional WebGL Programming is the first book on the market to delve into this fascinating topic and it puts you on your way to mastering the possibilities that exist with WebGL.
Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.
Private Equity in China. Challenges and Opportunities
Learn valuable lessons from the newly successful private equity players in China and explore the challenges and opportunities offered in Chinese markets The first book to deal with private equity finance in China, Private Equity in China: Challenges and Opportunities provides much-needed guidance on an investment concept that has so far proved elusive in Asia. Focusing on the opportunities that the Chinese finance market offers to private equity firms, the book shows how these firms can strategically position themselves in order to maximize success in this new marketplace. Private Equity in China includes in-depth case studies illustrating both successful and failed ventures by private equity firms operating in China, outlining the challenges faced by private equity firms in setting up new funds. It contains a collection of valuable experience and insights about acquiring companies and turning them around essential for any firm currently operating in, or considering entering, the Chinese market. Discusses the challenges faced by private equity firms in China including setting up the initial fund, fund raising, deal sourcing, deal execution, and monitoring and exit strategies Provides key insights drawn from keen observations and knowledge of the more mature private equity market in Western countries, analyzing the way forward for the Chinese private equity industry Discusses the role of renminbi-denominated funds in the development of the private equity industry in China Breaking new ground in exploring and explaining the private equity market in China, the book offers incredible new insight into how equity companies can thrive in the Chinese marketplace.
Project Management Leadership. Building Creative Teams
Project Management Leadership is a comprehensive guide to the human factors involved in Project Management, in particular the leadership skills required to ensure successful implementation of current best practice. It provides the latest insights on team building, motivation, collaboration, and networking skills, and the way these can be harnessed to manage a successful project. Exercises and worked examples are provided throughout.
Managing Project Stakeholders. Building a Foundation to Achieve Project Goals
The keys to project management success delivered by one of the world's most respected experts in the field Why do some project managers achieve their project goals while others fail? Drawing on his years of experience as a recognized global expert on project management and organizational change, author Tres Roeder answers that question, and lays out a proven path to project success. Focusing on the major differences between project management and other types of management—not least of them being the temporary nature of projects versus the repetitive nature of most managerial tasks—Roeder describes best practices in all key areas of managing project stakeholders. A recognized global expert on project management provides the foundational elements required for project management success Contributes toward the fulfillment of the continuing education required every three years to maintain PMP® accreditation Uses real-world scenarios and relevant case studies to present project management concepts to beginning and intermediate PMP®s Contains chapters on Leadership, Buy In, and Negotiation for more advanced project managers (PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)
Executive's Guide to Project Management. Organizational Processes and Practices for Supporting Complex Projects
How-to guidance for defining and implementing a complex project performance environment Sharing his forty-five years of project management experience, best-selling author and industry guru Robert Wysocki presents a straightforward, enlightening, and pragmatic guide to help senior managers make the transition to an organization that profits and thrives on complexity. The first book to discuss practical project management mitigation strategies, Executive's Guide to Project Management presents easy-to-implement infrastructures and processes that will ensure the continued success of your organization and maximize your investment of every project. Collects in one resource all the relevant information for understanding and creating an environment for improved complex project performance A must-read for every member of your senior management team Shows you how to regain responsibility, take action, and skillfully handle complexity to mitigate risk and increase return on project investments It's time for your senior management team to take back control of your investments in projects and programs. Executive's Guide to Project Management shows you how to cultivate your part of the organization so that it can respond to a changing project environment with the infrastructure to support the project and program investment decisions.
Essentials of Intellectual Property. Law, Economics, and Strategy
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence Offers an introduction to IP licensing and enforcement Now features discussion of critical precedent-setting recent IP cases and proposed patent reform Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.
Beginning ASP.NET 4. in C# and VB
This book is for anyone who wants to learn how to build rich and interactive web sites that run on the Microsoft platform. With the knowledge you gain from this book, you create a great foundation to build any type of web site, ranging from simple hobby-related web sites to sites you may be creating for commercial purposes. Anyone new to web programming should be able to follow along because no prior background in web development is assumed although it helps if you do have a basic understanding of HTML and the web in general. The book starts at the very beginning of web development by showing you how to obtain and install Visual Web Developer. The chapters that follow gradually introduce you to new technologies, building on top of the knowledge gained in the previous chapters. Do you have a strong preference for Visual Basic over C# or the other way around? Or do you think both languages are equally cool? Or maybe you haven't made up your mind yet and want to learn both languages? Either way, you'll like this book because all code examples are presented in both languages! Even if you have some experience with prior versions of ASP.NET, you may gain a lot from this book. Although many concepts from previous versions are brought forward into ASP.NET 4, you'll discover there's a lot of new stuff to be found in this book, including an introduction to the ADO.NET Entity Framework, the inclusion of jQuery, ASP.NET AJAX, the many changes to the ASP.NET 4 Framework, and much more. This book teaches you how to create a feature-rich, data-driven, and interactive web site called Planet Wrox. Although this is quite a mouthful, you'll find that with Visual Web Developer 2010, developing such a web site isn't as hard as it seems. You'll see the entire process of building a web site, from installing Visual Web Developer 2010 in Chapter 1 all the way up to putting your web application on a live server in Chapter 19. The book is divided into 19 chapters, each dealing with a specific subject. Chapter 1, “Getting Started with ASP.NET 4” shows you how to obtain and install Visual Web Developer 2010. You'll get instructions for downloading and installing the free edition of Visual Web Developer 2010, called the Express edition. You are also introduced to HTML, the language behind every web page. The chapter closes with an overview of the customization options that Visual Web Developer gives you. Chapter 2, “Building an ASP.NET Web Site” shows you how to create a new web site and how to add new elements like pages to it. Besides learning how to create a well-structured site, you also see how to use the numerous tools in Visual Web Developer to create HTML and ASP.NET pages. Chapter 3, “Designing Your Web Pages.” Visual Web Developer comes with a host of tools that allow you to create well-designed and attractive web pages. In this chapter, you see how to make good use of these tools. Additionally, you learn about CSS, the language that is used to format web pages. Chapter 4, “Working with ASP.NET Server Controls.” ASP.NET Server Controls are one of the most important concepts in ASP.NET. They allow you to create complex and feature-rich web sites with very little code. This chapter introduces you to the large number of server controls that are available, explains what they are used for, and shows you how to use them. Chapter 5, “Programming Your ASP.NET Web Pages.” Although the built-in CSS tools and the ASP.NET Server Controls can get you a long way in creating web pages, you are likely to use a programming language to enhance your pages. This chapter serves as an introduction to programming with a strong focus on programming web pages. Best of all: all the examp
Islamic Banking. How to Manage Risk and Improve Profitability
A detailed look at the fast-growing field of Islamic finance and banking The guiding principle of Islamic finance has existed throughout Islamic history, yet modern Islamic banking has been around for a relatively short period of time. Author Amr Mohamed El Tiby is an expert in this field, and with this new book, he reveals how you can benefit from the use of Islamic banking strategies in your financial endeavors. Engaging and accessible, Islamic Banking shows the impact this approach has made on conventional banking since the 1950s, and why it's such a big player in the current market. It offers a unique look at various aspects of this field, including the salient features of Islamic banking that distinguishes it from non-Islamic banking, the development of the regulatory bodies and supervisory agencies that support the Islamic banking system, and much more. It also explores the nature of risk in Islamic banking and the issues of capital adequacy, corporate governance, transparency, and risk associated with Islamic banking. Discusses the history and development of Islamic finance Offers straightforward strategies for implementing Islamic finance into your business activities Sheds light on the effect of the global economic crisis on Islamic banks versus conventional banks Filled with in-depth insights and expert advice, this detailed analysis of Islamic finance will help you gain a firm understanding of how effective this proven approach can be.