Зарубежная образовательная литература
Различные книги в жанре Зарубежная образовательная литератураSecrets of the Canadian Real Estate Cycle. An Investor's Guide
Canadian real estate investors often hear about real estate cycles, yet very few people can describe what they are and how to actually use them to one's advantage. The Canadian Investor's Guide to Secrets of the Real Estate Cycle will show Canadian investors the ins and outs of the various phases of the real estate cycle, such as boom, slump and recovery, in order to equip them with the knowledge to make practical and informed decisions about their portfolios. Written by Canada's top-selling real estate investor and author Don Campbell and Kieran Trass, a leading expert on real estate cycles, the book will drill down into the various causes that affect real estate trends, such as local and global economics, population migration, employment levels, affordability of rental housing, real estate listings and other factors, to provide a scientific basis for assessing current trends and where those trends are heading. Complete with charts, checklists, and real-life stories, The Canadian Investor's Guide to Secrets of the Real Estate Cycle will be an indispensable guide for all investors.
LinkedIn Marketing. An Hour a Day
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
101 Design Methods. A Structured Approach for Driving Innovation in Your Organization
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Intellectual Property Strategies for the 21st Century Corporation. A Shift in Strategic and Financial Management
A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed Details the latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.
Top Stocks 2013 Half Yearly Update. A Sharebuyer's Guide to Leading Australian Companies
In Top Stocks 2013 Martin Roth once again applied his tried-and-tested selection criteria and rigorous analysis to determine the best public companies (representing low-risk, long-term value) for share buyers in 2013. This definitive guide to the top Australian listed companies presents all the key information in an easy-to-read format, giving any share buyer, regardless of their experience, the chance to build a successful stock portfolio. Now following the half-yearly company reporting season, Martin reviews the stocks that appeared in Top Stocks 2013 and provides updated commentary and data as to how these companies are faring. Additionally Roth provides an overview of how the financial year is tracking and looks ahead to 2013-2014 and the trends that are likely to shape the sharemarket. Top Stocks 2013 and Top Stocks 2013 Half-Yearly Update cut through the noise and hype to assess every company on the same criteria, with a focus on profitability, debt levels, and dividends.
Investing in Energy. A Primer on the Economics of the Energy Industry
An energy industry researcher and investment advisor provides a fresh perspective on the economics of energy From major players in the energy industry, such as big oil, to the emerging cap-and-trade market, no other book offers a more complete overview of the energy industry, specifically its economic and financial intricacies, than Investing in Energy: A Primer on the Economics of the Energy Industry. Details how to value and invest in the four big energy sectors: oil, gas, power, and green Describes key financial considerations for the energy sectors, including credit metrics, the importance of liquidity, cash flow, and capital expenditures From Bloomberg, a leading provider of the most up-to-date business news and financial data A comprehensive guide to the economics of the energy industry, Investing in Energy will prove an invaluable resource for traditional energy investors looking to expand into new areas, as well as for eco-investors looking to better understand how energy markets function.
Communicating the User Experience. A Practical Guide for Creating Useful UX Documentation
A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new UX tools and ideas that can help you do your job better. In addition, you'll benefit from the unique insight the authors provide from their experiences of working with some of the world's best-known companies, learning how to take ideas from business requirements, user research, and documentation to create and develop your UX vision. Explains how to create documentation that clearly communicates the vision for the UX design and the blueprint for how it's going to be developed Provides practical guidance that you can put to work right away on their own projects Looks at the new UX tools and ideas that are born every day, aimed at helping you do your job better and more efficiently Covers a variety of topics including user journeys, task models, funnel diagrams, content audits, sitemaps, wireframes, interactive prototypes, and more Communicating the User Experience is an ideal resource for getting started with creating UX documentation.
Why America Needs a Left. A Historical Argument
The United States today cries out for a robust, self-respecting, intellectually sophisticated left, yet the very idea of a left appears to have been discredited. In this brilliant new book, Eli Zaretsky rethinks the idea by examining three key moments in American history: the Civil War, the New Deal and the range of New Left movements in the 1960s and after including the civil rights movement, the women's movement and gay liberation.In each period, he argues, the active involvement of the left – especially its critical interaction with mainstream liberalism – proved indispensable. American liberalism, as represented by the Democratic Party, is necessarily spineless and ineffective without a left. Correspondingly, without a strong liberal center, the left becomes sectarian, authoritarian, and worse. Written in an accessible way for the general reader and the undergraduate student, this book provides a fresh perspective on American politics and political history. It has often been said that the idea of a left originated in the French Revolution and is distinctively European; Zaretsky argues, by contrast, that America has always had a vibrant and powerful left. And he shows that in those critical moments when the country returns to itself, it is on its left/liberal bases that it comes to feel most at home.
Investing in Rent-to-Own Property. A Complete Guide for Canadian Real Estate Investors
Investing in Rent-to-Own Property is the distillation of years of investment experience in real estate. It is a both strategy and a system, which provides stable, proven returns for the investor. On the flip side of the coin, the homebuyer is provided a house that fits their needs and budget. Why should an investor have rent-to-own as part of his or her investment portfolio? This book lays out in clear detail the benefits of rent-to-own and how to get started with a rent-to-own strategy. Loaded with tips and case studies, here are the core components of the system: How to identify properties How to carry out due diligence Smart financing strategies How to market your system and attract interested tenants-homebuyers How to identify and choose tenants-homebuyers The rent-to-own contract Obligations of the investor to the tenant-homebuyer Obligations of the tenant-homebuyer to the investor The team of experts: agent, lawyer, lender, home inspector, accountant Exit strategies There are many singles and couples who for a variety of reasons opt for a rent-to-own opportunity. For some it's an opportunity to check out a location for a couple of years so that they're certain it's the house and neighborhood they want for the long-term; for others it's the desire to own a home but need to grow their down payment-having a nice home while they save is a terrific option. The expertise of the investor in identifying the right property and providing the right financing is another significant aspect for the tenant-homebuyer. The benefits for the investor are many: a solid property in an area where the fundamentals are strong; great tenants who respect the property; a profitable investment even with a downturn in the market. Investing in Rent-to-Own Property is the quintessential tool for investors who have yet to take advantage of a proven money-maker or for those investors who want the benefit of a proven system to build their portfolio.
Attack and Defend Computer Security Set
Defend your networks and data from attack with this unique two-book security set The Attack and Defend Computer Security Set is a two-book set comprised of the bestselling second edition of Web Application Hacker’s Handbook and Malware Analyst’s Cookbook. This special security bundle combines coverage of the two most crucial tactics used to defend networks, applications, and data from attack while giving security professionals insight into the underlying details of these attacks themselves. The Web Application Hacker's Handbook takes a broad look at web application security and exposes the steps a hacker can take to attack an application, while providing information on how the application can defend itself. Fully updated for the latest security trends and threats, this guide covers remoting frameworks, HTML5, and cross-domain integration techniques along with clickjacking, framebusting, HTTP parameter pollution, XML external entity injection, hybrid file attacks, and more. The Malware Analyst's Cookbook includes a book and DVD and is designed to enhance the analytical capabilities of anyone who works with malware. Whether you’re tracking a Trojan across networks, performing an in-depth binary analysis, or inspecting a machine for potential infections, the recipes in this book will help you go beyond the basic tools for tackling security challenges to cover how to extend your favorite tools or build your own from scratch using C, Python, and Perl source code. The companion DVD features all the files needed to work through the recipes in the book and to complete reverse-engineering challenges along the way. The Attack and Defend Computer Security Set gives your organization the security tools needed to sound the alarm and stand your ground against malicious threats lurking online.