CRM Unplugged. Douglas Turk
Бухучет, налогообложение, аудит.
CRM Unplugged
Год выпуска 0
isbn 9780471663836
Автор произведения Douglas Turk
Жанр Бухучет, налогообложение, аудит
Издательство John Wiley & Sons Limited
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.