Making Rain. The Secrets of Building Lifelong Client Loyalty. Andrew Sobel
Управление, подбор персонала.
Making Rain. The Secrets of Building Lifelong Client Loyalty
Год выпуска 0
isbn 9780471406167
Автор произведения Andrew Sobel
Жанр Управление, подбор персонала
Издательство John Wiley & Sons Limited
Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the «Rainmaker,» a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to «make rain» on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.