The Mastery of Success. Thorstein Veblen

very greatest success in it. Get a clear idea of what you want to do, and get a mental concept of the utmost success in that business or profession; and determine that you will attain to that. Give a great deal of time to forming this concept or mental picture; the more clear and definite it is, the easier will be your work. The man who is not quite sure what he wants to build will put up a wobbling and shaky structure.

      Know what you want, and keep the picture of it in the background of your mind night and day; let it be like a picture on the wall of your room, always in your consciousness, night and day. And then begin to move toward it. Remember that if you have not the fully developed talent now, you can develop it as you go along; you can surely do what you want to do.

      It is quite likely that at present you cannot do the thing you want to do because you are not in the right environment, and have not the necessary capital; but this does not hinder you from the beginning to move toward the right environment, and from beginning to acquire capital. Remember that you move forward only by doing what you can in your present environment. Suppose that you have only capital enough to operate a newsstand, and your great desire is to own a department store; do not get the idea that there is some magical method by which you can successfully operate a department store on a newsstand capital. There is, however, a mental science method by which you can so operate a newsstand as to certainly cause it to grow into a department store. Consider that your newsstand is one department of the store you are going to have; fix your mind on the department store, and begin to assimilate the rest of it. You will get it, if you make every act and thought constructive.

      To make every act and thought constructive, every one must convey the idea of increase. Steadily hold in mind the thought of advancement for yourself; know that you are advancing toward what you want, and act and speak in this faith. Then every word and act will convey the idea of advancement and increase to others, and they will be drawn to you. Always remember that what will all people are seeking for is increase.

      First, study over the facts in regard to the great abundance until you know that there is wealth for you, and that you do not have to take this wealth from any one else. Avoid the competitive spirit. You can readily see that if there is limitless abundance there is enough for you, without robbing any one else. Then, knowing that it is the purpose of nature that you should have what you want, reflect upon the fact that you can get it only by acting. Consider that you can act only upon your present environment; and do not try to act now upon environment, you must make every act a success in itself; and that in doing this you must hold the purpose to get what you want. You can hold this purpose only as you get a clear mental picture of what you want; be sure that you have that. Also, remember that your actions will not have dynamic moving power unless you have an unwavering faith that you get what you want.

      Form a clear mental picture of what you want; hold the purpose to get it; do everything perfectly, not in a servile spirit, but because you are a master mind; keep unwavering faith in your ultimate attainment of your goal, and you cannot fail to move forward.

       END

       William Walker Atkinson

       Table of Contents

      The Secret of Success

       Table of Content

       The Secret of Success

       The Individual

       Spiritedness

       Latent Powers

       Soul-Force

       The Power of Desire

       The Law of Attraction

       Personal Magnetism

       Attractive Personality

       An Afterword

      The Secret of Success

       Table of Content

      It is with some hesitation that we bring ourselves to write this little book, entitled "The Secret of Success." Not that we are not in sympathy with the subject – not that we do not believe that there is a "Secret of Success" – but because there has been so much written on the subject of "Success" that is the veriest twaddle – masses of platitudinous wordiness – that we hesitate to take the position of a teacher of Success. It is so easy to fill pages of paper with good advice – it is so much easier to say things than to do them – so much easier to formulate a code of precepts than to get out into the field of active endeavor and put into practice the same percepts. And, you may imagine why we hesitate to assume a role which would lay us open to the suspicion of being one of the "do as I tell you, and not as I do" teachers of the Art of Success.

      But there is another side of the question. There is, besides the mere recital of a List of Good Qualities Leading to Success – a list with which every schoolboy and reader of the magazines is acquainted – a Something Else; and that Something Else, is a suggestion that the Seeker for Success has a Something Within himself which if expressed into activity and action will prove of great value to him – a veritable Secret of Success, instead of a code of rules. And, so we propose to devote this little book to unfolding our idea of what this Something Within is, and what it will do for one who will unfold it and thus express it into action. So, therefore, do not expect to find this book a "Complete Compendium of Rules Conducive to Success, Approved of and Formulated by the Successful Men of the World who became acquainted with these Rules only after they had Attained Success, and consequently had Time and Inclination to Preach to Others." This is not a book of that sort. It is Quite Different. We hope you will like it – it will do you good in any event.

      All people are striving and seeking Success. Their idea of Success may differ, but they have all agreed upon the desirability of Attainment. "Attainment"-that is the word, which embodies the essence of that which we call Success. It is the "Getting-There" idea – the idea of Attainment – of Reaching the Goal for which we set out. That is the story – Attainment.

      Many men and women have endeavored to point out the way to Success, and while some have rendered valuable service to those who were following them on the Path of Attainment, yet none have been able to tell the whole story of Success. And this is not to be wondered about, for the reason that on the road to Success each and every individual must be, in a measure a law unto himself, or herself. No two temperaments are exactly alike – Nature delights in variety; no two sets of circumstances are precisely the same – infinite variety manifests here also. And so it would be folly to attempt to lay down rules of universal application, which would surely lead all to the great goal of Success. One has but to look around him on all sides and see the different needs of the different individuals composing the crowd, in order to recognize the futility of any attempt to lay down lines of universal instruction on this subject. Each and every man who has succeeded has done so in a different way – generally along some original lines of action – in fact, the faculty or characteristic known as Individuality, seems to have played an important part in the success of the majority of persons who have attained