Little Black Book. Otegha Uwagba

our waking hours are constantly evolving, and with them the rulebook on how to build a successful and fulfilling creative career. For the generation of fiercely ambitious and entrepreneurial women that I’m a part of, navigating that ever-changing landscape throws up a bunch of complex questions – from little things like how to write a sensitive email, or use Instagram to your advantage; to the big, existential, career-defining quandaries, like how to build the kind of personal brand that opens doors, whether to try freelancing or not, and of course, the lifelong dilemma every creative faces – how to find that delicate balance between starving artist and corporate shill.

      All of which brings us right back to this book, which I wrote to help answer all of those questions (and a few more besides), and to show you how you can achieve success on your own terms – whatever those may be.

      Because if there’s one thing I’ve learned along the way, it’s that we all have ideas – sometimes we just need a little help figuring out how to make them happen.

      So – let’s get to work, shall we?

      To find out more about Women Who visit www.womenwho.co or follow @womenwho on Instagram, Twitter and Facebook.

       Chapter 1

       GETTING IT DONE

       WAYS TO MAXIMIZE YOUR PRODUCTIVITY

      ‘Nothing will work unless you do.’

      – Maya Angelou, poet and activist

      Producing creative work often means juggling a seemingly endless number of deadlines and projects. This can be both a blessing and a curse: while a bit of variety keeps things fresh, good time management is infinitely trickier when you have lots of competing demands on your time. Read on for some effective ways to make the most of your working hours.

       THE EARLY BIRD

      Try starting your working day an hour earlier. If you’re not used to early starts this will probably be a little painful at first, but you’ll soon notice the benefits of getting a head start on your work without anyone to disrupt you, especially if you have clients to report to. Consistency is key to making this habit stick, which means getting up at the same time every day. Studies have also shown that people who get up early actually tend to have higher energy levels, and feel more in control of their day – even more reason to become a morning person. And on that note …

       POWER HOUR

      Resist the temptation to check your emails or social media accounts first thing in the morning, as you run the risk of falling down an Internet rabbit hole. Instead, dedicate the first hour of your working day – when your mind is at its freshest – to establishing what your priorities are for the day ahead and making a start on them. That first hour is precious, so make the most of it.

       GETTING DRESSED

      Many world leaders and CEOs swear by having a ‘work uniform’, i.e. returning to the same outfit (or variations thereof) day in, day out. Eliminating smaller choices such as what to wear each morning means one fewer decision to make over the course of your day, so you can save your brainpower for the important stuff. Plus, you’ll save precious minutes in the morning, which can only be a good thing. Having a consistent look is also a great way of establishing your personal brand – find out more about that in Chapter 3.

       MAKE A LIST

      Despite the many wonders of modern technology, the humble list remains one of the most effective productivity power tools at your disposal. At the start of each week, make a to-do list of your key goals for the week ahead, prioritizing them in order of importance. By spending a few minutes planning your workflow upfront, you free your brain up to do the real work of creative thinking the rest of the time. You might also find it helps to go analogue with this – the process of committing your thoughts to paper can be incredibly clarifying, and having a written list to hand means your goals won’t get lost in the jumble of draft tweets and browser tabs that tend to dominate our lives.

       QUALITY OVER QUANTITY

      Working non-stop doesn’t necessarily equate to getting more done, as your brain simply can’t operate at peak performance for long stretches of time. Instead of trying to work marathon sessions, aim for shorter periods of focused activity interspersed with regular breaks allowing your brain to recharge. Try scheduling your day into a few two-hour ‘work blocks’, comprised of ninety minutes of work followed by a thirty-minute break. Resist the temptation to carry on working beyond the allotted time for each block just because you’re ‘in the zone’ – you’ll be more motivated to return to work if there’s something you’re dying to finish, as opposed to working yourself to the point of exhaustion.

       ONE THING AT A TIME

      Multitasking is overrated! If you’ve got several projects on the go, it’s easy to get distracted by flitting from one project to another but that’s an exhausting way of working, and one that reduces your efficiency. Don’t fracture your time by jumping from task to task – pick one task you want to complete in a given time slot (e.g. one or more work blocks) and focus on just that.

       PEAK TIME

      Identify your most productive times of day – are you an early bird or a night owl? It’s natural for your energy levels to fluctuate throughout the day, so figure out the time of day when your focus tends to be at its peak and schedule important tasks for then. Try starting with the most difficult task on your to-do list first. The sense of accomplishment (and relief) from having ticked it off your list will give you a burst of energy that propels you through the rest of your day.

       LUNCHTIME

      Avoid a hastily gobbled lunch ‘al desko’, and always aim to take a full hour for your lunch break if possible. At the very least, make sure you’re well away from your phone or computer when eating your lunch – this is your time to recharge your brain so don’t try and multitask. If you can manage it, take a quick walk outside, too. A few minutes of fresh air will do wonders for your energy levels and sense of calm.

       COMPARTMENTALIZE

      Relegate emails, admin and social media activity to specific times of the day, factoring in your ‘peak energy’ hours and working around them. If you need to, consider switching the notifications settings on your phone from push to pull, to avoid the distraction – and temptation – of notifications popping up. Frequently interrupting your work to check or respond to messages stops you from getting properly immersed in it, as it takes the average person around twenty-five minutes to get back into the swing of things after a distraction. The same principle applies to ‘life admin’ such as going to the supermarket or doing housework – set aside a regular slot once or twice a week to deal with everything in one go. Knowing you have a pre-allocated time to tackle