Клиентоцентричность. Отношения с потребителями в цифровую эпоху. Сара Томс

Давнейшим свидетельством устойчивости компании стал тот факт, что около 50 % этого прироста цены пришлось на один лишь 2017 г.[15] Каким же образом Best Buy удалось противостоять мрачным прогнозам большинства аналитиков и вместо банкротства продемонстрировать всем нам редкую историю успеха сетевой розничной компании, успешно развивающейся даже в эру Amazon?

      Сноски

      1

      “Electronic Arts on the Forbes Global 2000 List,” Forbes, June 2018, www.forbes.com/companies/electronic-arts/.

      2

      Paul Tassi, “EA Voted Worst Company in America, Again,” Forbes, April 19, 2013, www.forbes.com/sites/insertcoin/2013/04/09/ea-voted-worst-company-in-america-again/.

      3

      “Electronic Arts Inc. (EA) Interactive Chart,” Nasdaq, July 16, 2018, https://www.nasdaq.com/market-activity/stocks/ea/advanced-charting. С середины 2012 г. до середины 2018 г. цена акции выросла примерно с $12 до $140.

      4

      Peter Wells, “EA Jumps on Strong Revenue Growth in 2017,” Financial Times, January 30, 2018, www.ft.com/content/caeafb9a-0605–11e8–9650–9c0ad2d7c5b5.

      5

      Бенджамин Тисдейл, директор по вопросам бизнес-аналитики компании EA, интервью, данное автору книги 13 июля 2018 г.

      6

      Тисдейл, интервью.

      7

      “Electronic Arts Reports Q4 FY17 and Full Year FY17 Financial Results,” Electronic Arts, May 9, 2017, investor.ea.com/releasedetail.cfm?ReleaseID=1025604.

      8

      Peter Fader, Customer Centricity: Focus on the Right Customers for Strategic Advantage (Philadelphia: Wharton Digital Press, 2012), p. 39.

      9

      В тексте этой книги под «продуктами» понимаются как товары, так и услуги.

      10

      Charisse Jones and Chris Woodyard, “Which Stores Is Rue21 Closing? Here’s a List,” USA Today, April 19, 2017, www.usatoday.com/story/money/business/2017/04/19/which-stores-rue21-closing-heres-many-them/100616484/.

      11

      Barbara Farfan, “Here Is a List of the Macy’s Stores Going out of Business in 2017,” The Balance, October 9, 2017, www.thebalance.com/macys-store-closings-2892434.

      12

      Josh Sanburn, “Why the Death of Malls Is More than Shopping,” Time, July 20, 2017, time.com/4865957/death-and-life-shopping-mall/.

      13

      “Get Bespoke’s Most Actionable Ideas,” Bespoke Investment Group, April 13, 2017, www.bespokepremium.com/?s=Death%2Bby%2Bamazon.

      14

      Fred Imbert, “New ProShares ETF Makes Money When Retail Stocks Get Hit,” CNBC, November 24, 2017, www.cnbc.com/2017/11/24/decline-of-the-retail-store-etf-tries-to-make-money-off-retails-misery.html.

      15

      “Best Buy (BBY): 33 Year Stock Price History,” MacroTrends, March 9, 2018, www.macrotrends.net/stocks/charts/BBY/prices/best-buy-stock-price-history.

15

“Best Buy (BBY): 33 Year Stock Price History,” MacroTrends, March 9, 2018, www.macrotrends.net/stocks/charts/BBY/prices/best-buy-stock-price-history.