No B.S. Business Success In The New Economy. Dan S. Kennedy

Forget “Kinder and Gentler”

       Pull Together a Plan

       Don’t Hide

       Don’t Take It Personally

       Direct Your Energy to Business Re-Invention

       CHAPTER 17 - A FEW FINAL THOUGHTS ON THE NEW ECONOMY

       ETERNAL TRUTHS

       Other Books by This Author

       Websites Associated with the Author

       Index

       Subscribe to Entrepreneur Magazine

       Copyright Page

      Media Raves about the No B.S. Business Success Book and its Author

      INC. magazine included the first edition of this book in its list of 100 BEST BUSINESS BOOKS.

      From the Houston Business Journal: “The No B.S. Business Success book delivers hard-nosed advice for real-life entrepreneurs who must meet payrolls, satisfy customers, and battle bankers and bureaucrats.”

      From Rich Karlgaard, Contributing Editor/Publisher, Forbes magazine, Forbes.com. Seen weekly on Forbes on Fox, Fox Business News TV: “.... there are even paragraphs of your writing that are as good as novelist Tom Wolfe’s. And I should know. I published an original 7,500 word piece by Mr. Wolfe.”

       What Readers Say About this Book

      “There is more truth about the entrepreneurial experience in

      this book than in an entire MBA program.”

      —Dr. Herb True, Adjunct Professor, Notre Dame University

      “I met you in person at a book signing where I purchased

      several of your No B.S. books including Business Success.

      I started reading them that evening and couldn’t put them

      down, devouring them by 3 A.M. They changed my way of

      thinking overnight. I scrapped my old business plan and

      came up with a new marketing approach ... I

      accomplished more in the next 4 days than in

      the first year and a half, since startup.”

      —Chris Orlando, Orlando Home Improvement

      “In a world focused on lack, insecurity, and doubt, your

      words are a shining beacon of hope!”

      —Dr. Chris Bonn, Women’s Wellness Center of Ogden

      “In the first two chapters of No B.S. Business Success, you did such a great job of describing how I’ve been feeling. ...”

      —Susie Nelson

      “Even Donald Trump could learn from your No B.S. Business Book and other No B.S. books!”

      —Kristi Frank, Entrepreneur/competitor on The Apprentice (See video interviews with the author, Dan Kennedy, and Kristi Frank at www.NoBSBooks.com)

      And about the Glazer-Kennedy Insider’s Circle^™ Experience

      “I never realized that there are others who think and feel as I

      do. I feel a lot more confident knowing that, while I may not

      be like ‘normal’ people, that’s something to embrace! Your

      books like No B.S. Business Success ... the tele-seminars ... the local Chapter meetings in my area ... I walk away with such a ‘can-do’ attitude and a rush of ideas relevant to my business I never would have thought of on my own. I swear I can see the light bulb on top of my head come on, just like in the cartoons!”

      —Kathee Italico, President, Memory Lane Photo Productions

      “There is something magical about a Kennedy seminar. I’ve

      been with you for 23 years, and I’m still scratching the sur-

      face. Just when I think I must have heard it all, I discover

      more about ‘doing business on my terms.’ Just when I get that

      down, I learn about ‘selling to the affluent.’ There is no end to

      business improvement with you…”

      —Dr. Greg Nielsen, D.C.

      For a FREE GIFT including free trial membership in Glazer- Kennedy Insider’s Circle^™, see pages 266—267

      The old economy is shattered and gone forever.

      It’s never coming back as it was.

      While some time-honored, reliable business

      strategies and skills continue to have their

      place—are even more important than ever—

      they must be combined with new, more

      creative and agile thinking and more

      tough-minded and disciplined methods

      in sync with the realities of the New

      Economy and the demands of its

      consumers and clients.

       Welcome to The New Economy

      Well, it’s not like we shouldn’t have seen this coming.

      Problem: We are monstrously over-stored. The same stores every few miles. The joke about Starbucks was it had reached the point they were opening new Starbucks in the Men’s Rooms in existing Starbucks. Me-too, same-as, indistinguishable chain stores, chain restaurants with zero differentiation right across the parking lot from one another. Simply, much, much more than the market could support. Implosion certain destiny.

      Problem: There are far too many over-lapping brands. Should there ever have been Cadillac pick-up trucks when GM also has Chevy and GMC trucks? Other than to perpetuate jobs locked in by union contract, could the existence of Pontiac and Buick and Chevy and Cadillac and GMC possibly be justified? Not unique to GM, though. Many other companies sinned similarly. And it seems everybody wanted to play in everybody else’s sandbox, sacrificing their very identities to their detriment. Starbucks added egg, cheese, and meat breakfast sandwiches (that ruined the coffee aroma in their stores) while McDonalds hurried to add lattes and gourmet coffee while Subway added pizza while Dominos Pizza added sub sandwiches, your pharmacy added clothes and lawn furniture, Wal-Mart added iPhones. It’s a damn mess. That must be cleaned up.

      Problem: Everybody already owns too much stuff. How many cars, TVs, computers, games, remodeled kitchens, backyard decks can consumers consume before they need a break? Above all else, the recession