Starbucks was originally founded by a three-man group in Seattle as a “local roaster,” not a café. Howard Schultz who had worked at Starbucks left to found Il Giornale Coffee in 1986, and then purchas
1
Chris Foster, “Rosen Is First Among QB Equals,” Los Angeles Times, April 26, 2015, D9.
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Dean Starkman and Russ Mitchell, “Nasdaq: Déjà vu 15 Years Later,” Los Angeles Times, March 3, 2015, B4.
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We have published many articles presenting our models, testing them empirically. We have also published case application articles showing how our frameworks and tools have actually been used.
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Starbucks was originally founded by a three-man group in Seattle as a “local roaster,” not a café. Howard Schultz who had worked at Starbucks left to found Il Giornale Coffee in 1986, and then purchased Starbucks and rebranded his company as Starbucks in 1987.
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Diedrich Coffee was founded in 1983 by Martin Diedrich. It was an outgrowth of an earlier family business begun as a coffee plantation and then a local roasting store that opened in 1972. Diedrich Coffee went public in 1996. In September 2006, Diedrich Coffee announced its plans to close its company-owned retail stores, 40 of which were sold to Starbucks and reopened under that brand. Diedrich's franchisee-owned stores remained unchanged. The company continued as a roaster and wholesaler of coffee beans, with a few independently owned and operated Diedrich stores that remained open in California and Texas. On November 3, 2009, Peet's announced that it was buying Diedrich, but its offer was exceeded by Green Mountain Roasters, Inc., which currently owns the company.
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Cat on a Hot Tin Roof is a play by Tennessee Williams. It was winner of the Pulitzer Prize for Drama in 1955. The use of this phrase here is not intended literally, but to suggest the motivation “to movement” by the entrepreneur.
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Timothy “Tim” Cook spent 12 years at IBM in its personal computer business. He ultimately became the director of North American Fulfillment. Later, he served as COO of the computer reseller division of Intelligent Electronics. Finally, before joining Apple, in 1998 he was Vice President for Corporate Materials at Compaq for six months.
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Ryan Knutson and Sam Schectner, “Zuckerberg Seeks Calm with Telecom Carriers,” Wall Street Journal, March 4, 2015, B4.
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This case is based upon an actual situation, but details have been changed and the company has been disguised.
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Eric Flamholtz and Yvonne Randle, The Inner Game of Management (New York: AMACOM, 1987).
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Michael Hiltzik, “A Chain that Lost Its Concept,” Los Angeles Times, December 3, 2014, B1–2.
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Eric G. Flamholtz, “Towards an Integrative Theory of Organizational Success and Failure: Previous Research and Future Issues,” International Journal of Entrepreneurship Education 1, no. 3 (2002–2003): 297–319.
