Uncommon Sense. Pape Scott

hardened investment professionals can get suckered in. On 11 April 1997 a Financial Times story reported that a fund called Czech Value Fund (abbreviated to CVF) had invested in fraudulent companies and was facing big losses. The news, upon reaching the US, caused Castle Convertible Fund (stock ticker symbol CVF) to plummet. Trouble was, Castle Convertible Fund had no relationship with Czech Value Fund beyond the chance sharing of the three letters ‘CVF'.

      And what about this one? In the late 1890s a Baptist minister, Prescott Ford Jernegan, claimed he'd received a ‘heavenly vision' that enabled him to extract gold from seawater. Jernegan saw the opportunity to convert his God-given skill into a profit-making scam. But first he needed to give it some credibility, so he enlisted the aid of lifelong friend and confidence trickster Charles Fisher, who was a professional sea-diver.

      Jernegan had constructed a box he called the ‘Accumulator'. He claimed his invention could collect gold when dropped into the sea. It supposedly worked by sending a current of electricity through wires, resulting in detectable deposits of gold forming in the box within 24 hours. Jernegan then invited an unwitting jeweller, Arthur Ryan, to test his ‘gold from seawater' claim.

      Ryan and an associate dropped the Accumulator off the end of a pier at Narragansett Bay, Rhode Island. While Ryan was waiting for the gold to ‘accumulate', Jernegan's accomplice, Fisher, donned a diving suit, swam under the pier and slipped a few gold nuggets into the submerged box. Ryan retrieved the box and confirmed the gold was genuine. Word of Jernegan's magic Accumulator spread quickly.

      Off the back of his now legitimised business model, Jernegan set about establishing a listed company. Stock in the Electrolytic Marine Salts Company was offered at $1 per share. The first tranche of 350 000 shares sold out in three days, and investors demanded more. Within weeks $2.4 million worth of stock had been subscribed.

      To keep the scam rolling, Jernegan and Fisher commenced the planning and construction phase for a new commercial facility based on Accumulator technology. But they didn't stick around to supervise construction; they shot through with the $2.4 million from the capital-raising without so much as a goodbye. And if you think that couldn't happen today, that hardened professionals are too market-savvy to fall for con men and tricksters, I'll give you just two words – Bernie Madoff.

      If it makes you feel any better, this whole rip-off thing isn't always about trying to outsmart the common punter. Anyone is fair game. Sometimes investment professionals even turn on their own kind.

      Nineteenth-century Wall Street stock trader Daniel Drew was renowned for plenty of scams, but one that served him particularly well was his handkerchief trick. Drew famously once used it to pump up the price of Erie Railroad stock. After dining with fellow stock traders at a New York club, Drew wrapped a note in his handkerchief. It was a list of (fictional) reasons why Erie was a great buy. He placed the handkerchief in his pocket, then, when pulling it out, allowed the note to fall to the floor. After Drew had left, the traders swooped on the discarded note. Acting on Drew's false tip, they bought Erie stock and in the process pushed its price north. Drew was on the other side of the trades, madly selling at the inflated prices.

      While Drew might have been cunning, he can't claim that his handkerchief scam was original. Author and businessman Joseph de la Vega traded stocks on the Amsterdam Exchange back in the 17th century, and in his 1688 book Confusion de Confusiones he writes:

      If it is of importance to spread a piece of news which has been invented by the speculators themselves, they have a letter written and [arrange to have] the letter dropped as if by chance at the right spot. The finder believes himself to possess a treasure, whereas he has really received a letter of Uriah which will lead him into ruin.

      Hey, we live in the digital age now. No longer the need for notes scribbled on pieces of paper. Just find a thinly traded stock and get to work on the internet. Enter 15-year-old Jonathan Lebed, the first minor ever to fall foul of the US Securities and Exchange Commission (SEC) on charges of stock manipulation. From late 1999 into early 2000 Lebed made hundreds of thousands of dollars using the time-honoured technique of ‘pump and dump', also known as ‘buy, lie and sell high'.

      Lebed bought shares in small-cap stocks where he had a chance of moving their share price. Then he'd use multiple fictitious names to post hundreds of messages on Yahoo Finance message boards recommending the stock as a strong buy. After the price moved up, he'd offload his holding. No different from Drew or the 17th-century Dutch traders.

      Lebed settled out of court with the SEC but kept a fair proportion of his ill-gotten gains, which probably explains why he kept using the internet to hype stocks. In an interview with Fox Business's Cody Willard long after his scuffle with the SEC, Lebed admitted to running a business where he was paid by small caps seeking promotion on his website. Stock research be damned – if they paid up, they scored a buy recommendation.

      DRAWING THE LINE OF CREDIBILITY

      There is so much information out there. What should we believe? Where do we draw that line separating fact from fiction? It's a pretty important line to draw when investing. Problem is, everyone draws it in a different place. And who's to say you've drawn yours in the right place?

      Take 19th-century English economist William Stanley Jevons, who came up with a novel way to predict the business cycle: he linked it to sunspot activity. Jevons wasn't a crackpot. In fact he was a highly respected economist, having presented views on marginal utility theory and the application of mathematical logic to the study of economics – which meant his sunspot idea gained some traction.

      While Jevons had observed a loose correlation between sunspots and the business cycle, correlation doesn't prove causation. Bald men are more likely to wear hats, but that doesn't mean hats cause baldness.

      But this whole sunspot thing mightn't seem so stupid if you are a ‘Gann trader'. William Gann died back in 1955 but his stock trading techniques are still being used by current-day disciples. They use, among other things, astrology, which means Gann traders are very easy to spot. They're the guys trying to read The Wall Street Journal with one eye while the other is shoved hard against the lens of a telescope.

      But Gann wasn't the first trader to look skyward for inspiration. Nearly 500 years ago Christoph Kurz, a commodities trader on the Antwerp Bourse, referred to the stars when forecasting the prices of pepper, ginger, saffron and bills of exchange.⁶

      And what about the proposed link between women's hemlines and the stock market? Both the Roaring Twenties and the Swinging Sixties saw hemlines and world stock markets reach new highs. What does that mean? Absolutely nothing. But a correlation between the two was an idea that gained traction with some punters. Pick women's fashion trends before the rest of the market and you could be on a winner. Next we'll have stock insiders working at Yves Saint Laurent and Giorgio Armani trying to get the inside running!

      Now we've got some momentum up, let's stretch the limits of reason even further.

      In 2009 controversial Austrian entrepreneur, artist and ex-trader Michael Marcovici tried to sell the concept of ‘rat traders'. He claimed he could breed and train rats to trade financial securities. He offered these rats for sale to wealthy investors, hedge fund managers, brokerage houses and banks. On his webpage he claimed to have filled orders of up to 1000 rats for trading floors in large financial institutions.

      Unlike Colonel Sanders, who kept his 11 herbs and spices a secret, Marcovici told all on how he trained his rodents. So if you don't want to shell out any cash, and would rather train your own rats, here it is.

      He reckons he converted historical market price data into 10- to 20-second sound bites referred to as ‘ticker tracks'. These matched the past price movement of the relevant security. As prices went up, so did the pitch of the sound. The ticker tracks would then be played to the rats. Based on what the rats heard, they would execute a buy or sell order. If the rat chose to buy, it would hit a green button positioned inside its box. If it chose to sell, it would hit a red button. Get it right and the rat scored a food reward. Get it wrong and the rat was hit with an electric shock. They were effectively ‘reading' the charts with their ears.

      Marcovici claimed the ability to train specialist traders in currencies, Treasury