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7

Experian News, “New Experian Data Quality Research Shows Inaccurate Data Preventing Desired Customer Insight,” Experian, 2015, https://www.experianplc.com/media/news/2015/new-experian-data-quality-research-shows-inaccurate-data-preventing-desired-customer-insight.

8

Domo and BusinessIntelligence.com, “What Business Leaders Hate about Big Data,” Domo, 2013, https://web-assets.domo.com/blog/wp-content/uploads/2013/09/Data_Frustrations_Final2.pdf.

9

Aaron Kahlow, “Data Driven Marketing, Is 2014 the Year?,” Online Marketing Institute, January 2014, https://www.onlinemarketinginstitute.org/blog/tag/analytics.

10

Infogroup and YesMail, “Data-Rich and Insight-Poor,” Infogroup and YesMail, 2013, www.infogrouptargeting.com/lp/its/data-rich-insight-poor/index-desk.html.