Starting an Etsy Business For Dummies. Gatski Kate

Shop for Gifts: Not sure what to buy your dog for Valentine’s Day? Check out the Shop for Gifts section. Here, you find links to yet more collections from Etsy’s editors. Clicking See More reveals the One-of-a-Kind Gift Ideas page, which features several key gift-giving categories. Figure 3-6 shows the Browse Our Latest Collections and Shop for Gifts sections on the Etsy home page.

      Source: Etsy.com

       FIGURE 3-6: See listings hand-picked by Etsy’s editors in the Browse Our Latest Collections and Shop for Gifts sections.

The Velvet Blog: Reading Etsy Blog Posts

To view new blog posts at a glance, scroll down to the Fresh from the Blog section of Etsy’s home page (see Figure 3-7). There, you find headlines from newly posted content on the Etsy Blog, ranging from craft how-tos to tips for sellers and beyond. If you see a headline that looks interesting, click it to read the post. Or click the Read the Blog link to land on the main page for the Etsy Blog, where you can access additional posts. (We discuss the Etsy Blog in more detail in Chapter 21).

      Source: Etsy.com

       FIGURE 3-7: Keep up with the Etsy Blog.

Campaign Promises: Tracking Etsy Campaigns

      From time to time, Etsy’s home page features links to information about various campaign initiatives, like the one shown in Figure 3-8. This campaign, #DifferenceMakesUs, “celebrates the many ways that Etsy allows every one of us to express our originality.” The campaign features a series of videos designed for dissemination on social media “to highlight how Etsy fits into the daily lives of people around the world.” By the time you read this book, you may see a different campaign in action (or none at all).