Маркетинг: конспект лекций. Денис Шевчук

Читать онлайн.
Название Маркетинг: конспект лекций
Автор произведения Денис Шевчук
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn



Скачать книгу

существующих потребностей.

      Структура маркетинга должна отражать:

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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